Author: Vikas Kumar
13 February 2023
An electric blanket comprises with integrated electrical heating wires. Electric blankets come in a variety of popular designs, including under-blankets and over-blankets. It is possible to sandwich an electric under blanket between a mattress and the bottom bed sheet and this is found commonly in commonwealth nations and the UK. The top of the bed sheet is covered with an electric blanket, which is mostly available in North American nations like Canada and the US. The worldwide electric blankets market is projected to experience growth during the forecast period due to the increasing popularity of these blankets in nations with chilly, harsh winters. Growing consumer preferences for luxurious, cosy, and high-end bedding items, along with global urbanization’s role as one of the main market growth drivers.
The electric blankets market is expected to grow at a steady rate of around CAGR of 7% from 2022 to 2028 owing to rising demand for various flexible heating goods caused by the weather. In countries with protracted and harsh winters, electric blankets are practical and considerably less expensive than heaters. Businesses have focused on producing well-insulated sheets lined with thick fleece in order to provide lots of natural insulation and warmth. Additionally, they are providing washable and portable goods.
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Based on product type, the market is segmented into over blankets and under blankets. Under blankets segment is expected to witness a higher CAGR during the forecast period from 2022 to 2028. Reasons behind the surge of demand of under blankets are mainly rise in disposable income of consumers and rise in standard of living of the people.
Based on sales channel type, the market is segmented into online and offline. Offline sales channel segment expected to dominate the market during the forecast period from 2022 to 2028. The popularity of offline sales and distribution channels has been greatly influenced by the physical presentation of products and the possibility to examine product attributes. Retail, department, and specialty stores are the next most popular offline retailers among American consumers, who also prefer buying from mass merchants.
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For a better understanding of the market adoption of the electric blankets market, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is expected to witness high growth during the forecast period from 2022 to 2028. The market for electric blankets is mostly driven by rising income levels and living standards in North America. As a result, people are showing an increased level of interest in expensive bedding items like electric blankets. For instance, in July 2021, Beraraby unveiled Travel Napper a light weight travel blanket, a portable blanket perfect for trains, planes, and modes of public transportation. This helps to expand the demand of electric blankets.
Some of the major players operating in the market include Argos Limited; Beurer GmbH; Biddeford; CDB Goldair Pty Limited; Glen Dimplex Group; MAXSA Innovations; Morphy Richards; Shavel Home Products; Silentnight Group Limited; Sunbeam Products, Inc.
Global Electric Blankets Market Segmentation
Market Insight, by Product Type
• Over Blankets
• Under Blankets
Market Insight, by Sales Channel Type
Market Insight, by End User Type
Market Insight, by Region
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