“Personalized Wellness: Empowering Individuals for Optimal Health and Wellbeing”

Author: Vikas Kumar

26 June 2023

“Personalized Wellness: Empowering Individuals for Optimal Health and Wellbeing”

A comprehensive answer that allays customers’ growing concerns about their health and wellbeing is personalised wellness. To match products to customers’ health objectives, it blends nutritional research, AI, machine learning, and profiles created by the customers themselves.

              Health & Wellness Market Size, 2020 to 2030 [USD BILLION]

The global health and wellness market is valued at USD 4,886.7 billion in 2022 and is projected to reach USD 7,656.7 billion by 2030, growing at a CAGR of 5.5% from 2021 to 2030.

Trends of immersive wellness experience

Connection to nature

To adapt to social distancing
needs, people have started venturing into local open spaces. Resorts and hotels
have all closed, but to stay connected to nature, people are turning to natural
parks. People drove down to forests, fields, and boats to spend time with
nature.

VR wellness immersion

VR or virtual reality environments are used in a variety of scenarios, including military, NASA, and the aerospace industry. VR has the power to create amazing immersive experiences that can transport you to another world. It aims to create a sophisticated environment that incorporates the senses of touch and smell.

Personalized health care with high-tech

Advances in personalized data analysis and DNA have discovered an individual’s genetic predisposition to disease and their response to optimizing diet, weight, fitness, skin health, and more. Immersive wellness experiences in wellness tourism are also using this technology to explore different aspects of wellness, including aging, disease and skin care. This trend attracts people who want to get to the bottom of their health problems.

Exploring sobriety as a way of life

“Calm curiosity” is one of the latest trends, with 5x more interest in 2017. This trend is looking at ways to live without alcohol for wellness and health reasons. This may be due to an immersive wellness program that focuses on abstinence. There are several companies providing an environment and community for rehabilitating addicts.

Feeling good: The future of the $1.5 trillion wellness market

Medifast, the parent company of direct sales company OPTAVIA, has been named to FORTUNE magazine’s list of the 100 fastest growing companies for the fourth consecutive year. Medifast ranked 61st on a list that ranks companies by revenue, sales and stock earnings over his three years, and was the only health and wellness company included. 

The Future of Personalized Wellness

The effective integration of truly personalized health and wellness information into medical diagnosis and treatment (including nutritional therapy) continues to evolve. However, it is premature to fully incorporate the limited knowledge of genetic research into diagnostic manuals, as the interactions between disease subtypes and various molecular causes are still too complex to be resolved. Moreover, behavioral, lifestyle, and socioeconomic factors interact in ways that cannot be accurately quantified or measured using current standard genetic research designs.



                    Health and Wellness Industry Sector, Total Worth (in USD billions)

Conclusion

There is a strong belief that health and wellness programs that offer opportunities for customization, including elements such as specific hospitals and doctors, and wearable device allowances, provide great value to both employers and employees. Incorporation of unique benefits concepts such as employee discounts at local retail, entertainment, local attractions, etc. are added value. The one-size-fits-all benefits programs of the past are rapidly being replaced with customizable designs that meet the diverse needs of employees. Leveraging this service for healthier employees is a top concern of business owners.

Author: Bobby Singh

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