Author: Himanshu Patni
13 July 2023
Helmets, often known as motorcycle helmets or bike helmets, are pieces of protective equipment worn by motorcyclists to protect their heads in the case of an accident. Connected helmets are the helmets that wirelessly connect rider-to-rider, or rider to their mobile device. Once connected, riders are alerted to incoming calls, can listen to music, or receive navigation instructions. Moreover, the connected helmets are used to reduce cases of accidents, to provide more stability and control over the vehicle by less distracting the rider, and advanced connected helmets use a wired or Bluetooth connection to connect the audio device to the smartphone. Hence these are the factors driving th growth of the market.
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The Motorcycle Connected Helmet is expected to grow at a steady rate of around 4% owing to the increasing demand of safe and advanced helmets, rising death rate due to faulty helmets.For instance, Ministry of Road Transport and Highways, more than a third (37%) of those killed in road accidents in 2019 were two-wheeler riders.
Based on application, the market is segmented into freestanding and embedded. The freestanding category is expected to grow with higher CAGR during the forecast due to the higher sales of freestanding helmet. The use of advanced technologies such as helmet heads-up display (HUD), advanced driver assistance systems (ADAS), and the multi-information display has contributed to the growth of freestanding segment and driving the growth of the market.
Based on distribution channel, the market is categorized into online and offline. Among these, the online segment is anticipated to grow with higher CAGR during the forecast period owing to the increasing use of mobile phones for shopping, advanced payment methods, and making transactions secure and simple. Thus, the expansion of online sales channel is expected to bolster the market growth.
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For a better understanding of the market adoption of the motorcycle connected helmet industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is anticipated to grow at a substantial CAGR during the forecast period. The Chinese motorcycle helmet market has evolved and accounted for a significant market share of the market. Efforts to reduce the usage of petrol-based two-wheelers and control pollution in some of the major cities have resulted in a decline in motorcycles in the country. However, demand for helmets has been on the rise due to the growth of electric two-wheelers.
India is the fastest-growing market for motorcycle helmets in the Asia Pacific owing to many two-wheeler buyers in the country. The growth of the helmet industry is not only led by commuter motorcycles but even by the larger and more expensive two-wheelers. Further, the development of infrastructure in rural areas is also driving the sale of two-wheelers, and in turn, is anticipated to boost demand for helmets. Governments around the world are taking the required steps for avoiding the increasing number of deaths caused by road accidents. For instance, the Indian government has enacted legislation on the use of helmets in second and third-tier cities to ensure traffic safety.
Some of the major players operating in the market include Bayerische Motoren Werke AG, BITwave Pte. Ltd, Dainese S.p.A, Visa Outdoor Operations LLC, HJC Helmets, UCLEAR Digital, AIROH, Shelliostech, Reevu America, and Schuberth GmbH
Global Motorcycle connected helmet Market Segmentation
Market Insight, by Application
· Freestanding
· Embedded
Market Insight, by Distribution Channel
· Online
· Offline
Market Insight, by Region
· North America
o US
o Canada
o Rest of North America
· Europe
o Germany
o United Kingdom
o France
o Italy
o Spain
o Rest of Europe
· Asia-Pacific
o China
o Japan
o India
o Rest of Asia-Pacific
· Rest of the World
Top Company Profiles
· Bayerische Motoren Werke AG
· BITwave Pte. Ltd.
· Dainese S.p.A
· Visa Outdoor Operations LLC.
· HJC Helmets
· UCLEAR Digital.
· AIROH
· Shelliostech
· Reevu America
· Schuberth GmbH
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