Emphasis on Type (White Button Mushroom, Cremini Mushroom, Portobello Mushroom, Oyster Mushroom, Chanterelle Mushroom Others); Distribution Channel (Supermarket/Hypermarket, Departmental Store, Direct, Online, Others); Application (Foodservice Industry and Household); and Region/Country
Global canned mushroom market expected to grow at a CAGR of around 5 % during the forecast period (2021-2027). The canned mushroom market is growing at a significant rate in the past few years and expected to follow the same growth in the forecasted period as well. It is mainly owing to the increasing demand for nutritional processed food, coupled with shifting consumer preference for healthy food products. Furthermore, advancement in packaging technologies to enhance the shelf life of the product is a key driving factor.
Moreover, mushroom has anti-aromatase activity, which inhibit aromatase enzyme. Aromatase enzyme produces carcinogenic agent called estrogen, which stimulates growth of the hormone-receptor-positive breast cancer cells. Hence, with various health benefit associated with the consumption of mushroom expected to increase its demand in the future as well.
The coronavirus pandemic declared as public health emergency worldwide by World Health Organization (WHO). Government across nations implemented lockdown and ban on travelling, shutdown of manufacturing industries, commercial activities this had severely disrupted the supply chain.
The canned mushroom market had also witnessed the negative impact of the virus owing to the disruption in the supply chain and shortage of raw material due to shutdown of the manufacturing industry, export and import ban for few months had severely impacted the market size of canned mushroom.
Mushroom Type, 2020
B&G FOODS, INC., Giorgio Fresh Co., The Mushroom Company, Monterey Mushrooms, Muniraj Mushroom Farm, Dhruv Agro, American Garden, Prochamp, Libby’s Brand Holding, Amish Country Store. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst type, white button mushroom segment holds the major share”
Based on type, the canned mushroom market is segmented into white button mushroom, cremini mushroom, portobello mushroom, oyster mushroom, chanterelle mushroom and others. The white button mushroom segment catered significant demand in canned mushroom market owing to easy availability of this type of mushroom in every season in the year.
“Amongst distribution channel, supermarket/hypermarket segment holds the major share”
Based on distribution Channel, the canned mushroom market is segmented into supermarket/hypermarket, departmental store, direct, online, others. The supermarket/hypermarket segment holds the considerable market share. As supermarket and hypermarket showcased wide range of product under one roof which increase the availability of the product coupled with effective discounts and offers which in tun would escalate the market demand for canned mushrooms.
“Amongst application, household segment holds the major share”
Based on application, the canned mushroom market is bifurcated into foodservice industry and household. The household segment caters extensive share in the canned mushroom market. It is mainly due to the growing working population resulted in hectic working schedule has surged the demand for ready-to-cook food, which is driving the market for canned mushrooms.
“North America represents one of the extensive market share in Global Canned mushroom Market”
For a better understanding of the market dynamics of the global canned mushroom market, a detailed analysis was conducted for different regions including Asia Pacific, North America, Europe, and Rest of the World. North America holds the extensive market share predominantly due to high production and consumption of processed mushroom in the region, and this is expected to positively impact canned mushroom market.
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Analyzing the historical market, estimation of the current market, and forecasting the future market of the global canned mushroom market were the three major steps undertaken to create and analyze the adoption of canned mushroom in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global canned mushroom market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of Canned mushroom market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the canned mushroom market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as type, distribution channel, and application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of canned mushroom market. Further, we conducted factor analysis using dependent and independent variables such as high nutritional value and health benefit of canned mushroom. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the canned mushroom market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global canned mushroom market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the global canned mushroom market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of type of canned mushroom, distribution channel, and application in the global canned mushroom market.
The main objective of the Global Canned mushroom Market Study
The current & future market trends of global canned mushroom market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:
Deep dive regional level analysis of the industry
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