The global A2P SMS Market is expected to foresee significant growth. APAC to lead the growth!
- Himanshu Patni
- February 13, 2023
- NEWS, TELECOM & IT
- A2P SMS Market, A2P SMS Market Growth, A2P SMS Market Size, A2P SMS Market Trends, A2P SMS MarketShare
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A2P SMS helps to facilitate business-critical messages like two-factor authentication, emergency alerts, and appointment reminders as well as more promotional and sales-type messaging, A2P enables enterprises to automate the delivery of massive volumes of messages.
The A2P SMS Market is expected to grow at a steady rate of around 5% owing to the increasing focus of organizations on consumer engagement. The market is anticipated to increase as a result of factors such as end consumers’ growing emphasis on A2P messaging, the penetration of mobile advertising, and the proliferation of smartphones worldwide. For instance, according to data reportal the global number of smartphone users reached 5.48 Billion, in 2022. The fast use of internet services and the incorporation of OTT messaging platforms like Facebook Messenger and WhatsApp, enhancing customer engagement and acquisition are also expected to contribute towards the market growth.
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Based on application, the market is categorized into customer relationship management services, inquiry-related services, interactive services, promotional campaigns, and pushed content services. Customer relationship management is expected to gain the largest share of the market in 2021. Through transmitting A2P message services, customer relationship managers enable assigning and managing customer relationships, which in turn increases revenue. End-user messaging enables the use of an expansion of the customer base for all apps and services. The end-user is given access to purchase tracking, survey participation, voucher redemption, video viewing, and a link to a PDF or email announcing a new launch. A2P is used by CRM services to create two-way communication and offer the choice to Opt-Out.
On the basis of deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to grow with a significant CAGR during the forecast period. The growth of the segment is mainly attributed to its various benefits such as cost-effectiveness, and better security. Moreover, the application that is deployed on the cloud is accessible from anywhere.
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For a better understanding of the market adoption of the A2P SMS industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is anticipated to grow at a substantial CAGR during the forecast period. The growth in the region is mainly owed to the growing demand for A2P messaging services in various applications, such as customer relationship management, promotional campaigns, etc. Furthermore, the increasing rate of industries in the APAC region is also expected to significantly influence market growth during the forecast period. Moreover, the growing mobile phone penetration in the region especially in countries such as India and China, and their large population is also expected to drive the market growth during the forecast period.
Some of the major players operating in the market include TWILIO INC, Dialogue Communications Public Relations Indonesia, Infobip ltd, Sinch, Proximus, Tata Communications, AT&T, China Mobile Limited, Genesys, and VONAGE.
Global A2P SMS Market Segmentation
Market Insight, by Application
· Customer Relationship Management Services
· Inquiry-Related Services
· Interactive Services
· Promotional Campaigns
· Pushed Content Services
Market Insight, by Deployment
· On-Premises
· Cloud
Market Insight, by SMS Traffic
· National
· International
Market Insight, by Industry Vertical
· BFSI
· Healthcare
· Media & Entertainment
· Retail & E-Commerce
· Travel & Tourism
· Others
Market Insight, by Region
· North America
o US
o Canada
o Rest of North America
· Europe
o Germany
o United Kingdom
o France
o Italy
o Spain
o Rest of Europe
· Asia-Pacific
o China
o Japan
o India
o Rest of Asia-Pacific
· Rest of the World
Top Company Profiles
· TWILIO INC.
· Dialogue Communications Public Relations Indonesia
· Infobip ltd
· Sinch
· Proximus
· Tata Communications
· AT&T
· China Mobile Limited
· Genesys
· VONAGE
