Author: Himanshu Patni
05 June 2023
The higher demand for conversational AI in North America can be attributed to its thriving tech ecosystem, customer-centric market, cultural diversity, and widespread adoption of virtual assistant devices. These factors collectively create a conducive environment for the growth and adoption of conversational AI technologies in the region. The North American market has a robust customer base that values convenience and personalized experiences. Conversational AI enables businesses to enhance customer interactions by providing automated, yet human-like, conversational experiences. This technology empowers companies to deliver tailored services, gather customer insights, and streamline operations, all of which contribute to improved customer satisfaction and loyalty. In addition, the cultural diversity of North America plays a vital role in driving the demand for conversational AI. The region encompasses a wide range of languages, dialects, and communication styles. Conversational AI platforms can be customized to cater to this linguistic diversity, allowing businesses to effectively engage with customers from different backgrounds. Further on, North America has witnessed a significant rise in the adoption of virtual assistants and smart speakers, which are powered by conversational AI. The proliferation of devices like Amazon Echo, Google Home, and Apple HomePod has contributed to the mainstream acceptance and familiarity of conversational AI technologies among consumers. As a result, businesses are increasingly leveraging these platforms to deliver seamless and interactive experiences to their customers.
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North America Conversational AI Market Revenue (2020-2030) – USD Mn
Based on technology, the market is divided into deep learning, automated speech recognition, and natural language processing. The natural language processing segment held a prominent share of the market in 2021 and is expected to grow at a prominent CAGR during the forecasted period. This is due to technological advancements, growing demand for more sophisticated AI systems, and the availability of large amounts of data to train these systems.
On the basis of deployment, the market is bifurcated into on-premises and cloud. Among these, on-premises deployment dominated the market in 2021 mainly due to the flexibility delivered to the customer, due to which the transaction is done only once. Moreover, on-premises deployment gives businesses greater control and ownership over their data and infrastructure. This is particularly important for companies that deal with sensitive or confidential information, such as financial or healthcare data and need to maintain a high level of security and compliance.
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Global Conversational AI Market Segmentation
Market Insight, by Technology
· Deep Learning
· Automated Speech Recognition
· Natural Language Processing
Market Insight, by Deployment
· On-Premises
· Cloud
Market Insights, by Industry
· Banking & Financial Services
· Media & Entertainment
· Healthcare
· Information & Communication Technology
· Others
Market Insight, by Region
· North America
o U.S.
o Canada
o Rest of North America
· Europe
o Germany
o UK
o France
o Italy
o Spain
o Rest of Europe
· APAC
o China
o India
o Japan
o Rest of APAC
· Rest of the World
Top Company Profiles
· IBM
· Amazon Web Services, Inc.
· Microsoft
· Cisco Systems, Inc.
· Oracle
· SAP
· OpenAI
· Rasa Technologies Inc.
· Kore.ai Inc.
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