Global Laundry Detergents Market is expected to foresee significant growth. APAC to lead the growth!

Author: Vikas Kumar

19 November 2022

Laundry Detergents Market

Nowadays laundry detergents are becoming increasingly popular as they can be metered automatically into the washing machine, impart softness, antistatic Ness, resiliency to fabrics, mild to eyes and skins and shows good dispersibility in water. Because it is consumed when it is used, the sale of laundry detergent is a rather large business. There are many different kinds or brands of laundry detergent sold, many of them claiming some special qualities as selling points.

Manufacturers are continually tweaking formulations for laundry, dishwasher, and other detergents to make them more sustainable, effective, and suitable for today’s technology.

The Laundry Detergents Market is expected to grow at a steady rate of around 5% owing to the rising awareness about health and hygiene among end-users. Moreover, the rising living standards of people which is encouraging them to buy the best quality products for their day-to-day lives. People across the globe are opting for laundry detergents that offer components that are biodegradable such as natural washing soda, coconut oil, plant-based enzymes, and mineral-based surfactants. All these factors will bring lucrative market opportunities for key players in the upcoming years.

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Based on product type, the market is segmented into Detergent Powder, Laundry Liquid, Fabric Softener, and Others. The powder segment grabbed the major market share and dominated the market in 2020. The detergent powder can be used in washing machines and while washing clothes by hand as well. Moreover, the other benefits such as cost-effectiveness, help in removing tough stains, etc., are contributing to the growth of this segment.

On the basis of distribution channels, the market is categorized into Supermarkets/hypermarkets, Convenience Stores, Online Retail, and Others. Among these, the hypermarkets/ supermarkets segment grabbed the major market share and dominated the market in 2020. The growing number of hypermarkets across countries is one of the prominent reasons contributing to the growth of this segment. However, the online segment would witness the highest CAGR during the forthcoming years.

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For a better understanding of the market adoption of the Laundry Detergents industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia Pacific region grabbed the major market share and dominated the market in 2020. A rise in the number of households coupled with the spurring awareness about health and hygiene is contributing to the growth of this segment. However, the North America region is expected to witness the highest CAGR during the forecast period.

Some of the major players operating in the market include The Procter & Gamble Company, Unilever, The Clorox Company, Reckitt Benckiser Group plc., Church & Dwight Co., Inc., Alticor (Amway Corporation), Colgate-Palmolive Company, Henkel AG & Co. KGaA, Nirma, Falcon Detergent.

Global Laundry Detergents Market Segmentation

Market Insight, by Product Type

  • Detergent Powder
  • Laundry Liquid
  • Fabric Softener
  • Others

Market Insight, by Distribution Channel

  • Supermarkets/Hypermarket
  • Convenience Stores
  • Online Retail
  • Others

Market Insight, by Region

  • North America
  • The United States
  • Canada
  • Rest of North America
  • Europe
  • Germany
  • The United Kingdom
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
  • Rest of the World

Top Company Profiles

  • The Procter & Gamble Company
  • Unilever
  • The Clorox Company
  • Reckitt Benckiser Group plc.
  • Church & Dwight Co., Inc.
  • Alticor (Amway Corporation)
  • Colgate-Palmolive Company
  • Henkel AG & Co. KGaA
  • Nirma
  • Falcon Detergent

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