Plant-Based Meat Market: Current Analysis and Forecast (2024-2032)

Plant-Based Meat Market Size & Forecast

The Plant-Based Meat market was valued at approximately USD 6.7 billion in 2023 and is expected to grow at a substantial CAGR of around 13% during the forecast period (2024-2032) owing to the rising consumer demand for sustainable food options.

Plant-Based Meat Market Analysis

Plant-based meat refers to soy meat or veggie meat are products that are made to resemble regular meat products in terms of taste, texture, and even appearance but are made solely from plant products. These products usually employ proteins procured from peas, soy, wheat, and fungi among other sources. These meat substitutes are made to give consumers a feel of their usual meat products but without posing a threat to the environment and animals as a source of proteins. The plant-based meats come in different forms and can be in burgers, chicken, or even sausage form.

This sector is due to growing concern about the effects of livestock farming on the environment including emissions of greenhouse gases, deforestation, and water consumption which has led to increased consumption of sustainable foods. The global and regional agri-food corporations are exploring Plant-based product portfolios and new plant-based business models are emerging globally. Hence this shift towards plant protein could lower the impact of the food industry on the environment, promote improved health through better nutrition, and establish a new type of super-premium food category. In addition, changes in the technology of food processing, fermentation, and better sources of proteins have enhanced the palatability of plant-based meats to make them appealing to those who prefer meat. For instance, on September 28, 2023. Novozymes marked an important milestone in the evolution of plant-based meat innovation with the launch of Vertera ProBite, a solution set to advance the plant-based meat industry by changing the need for manufacturers’ use of unwanted texturizers to a natural alternative. Developed by global solutions provider, Novozymes, Vertera ProBite will address and resolve the primary consumer concerns of texture and long ingredient lists and encourage more individuals to make the switch from traditional meat to plant-based alternatives.

Plant-Based Meat Market Trends

This section discusses the key market trends influencing the various segments of the plant-based meat market as identified by our research experts.

Soy Segment Transforms Plant-Based Meat Industry

Soy is the most critical segment in the plant-based meat industry because of its rich protein quality, flexibility in use, and texture like animal meat. Soy-based meat substitute products are incorporated in burgers, sausages, and deli slices for flexitarians and vegetarian consumers who have not fully changed their perception of meat and desire its taste and texture. The ability to produce and purchase soy protein is also cheaper and easily accessible and thus has been incorporated into common plant-based meat products. Moreover, soy has all essential and non-essential amino acids that put it in a position of being equal to animal protein from the nutritional point of view, and therefore, more acceptable. High consumption of soy in food production has been in existence for a long time, giving consumers a safe reference point as the plant-based meat market picks up.

North America leads the market.

North America reigns over the plant-based meat market owing to the large populace, rising awareness towards health and well-being, and a renewed emphasis on the conservation of the environment. The growth in the food segment in the region’s market has been relatively fast in embracing plant-based products in the market with the incorporation of meatless foods by leading fast-food chain sellers and retail dealers. Adding to this is the increasing flexitarian market in North America where a significant percentage of the population is looking to decrease its meat intake due to health and ecological concerns. For instance, on January 23, 2023, Final Foods Inc., a natural food and technology startup, announced the launch of its first product line of plant-based, protein-rich, vegan meat alternative products. Further, capital expenditure on the food industry and technological advancements in the sector, especially in the U.S. has produced high-end plant-based meat products that are marketable. In the region, favorable regulations and enhanced advertising also drive the market’s growth.

Plant-Based Meat Industry Overview

The Plant-Based Meat market is competitive, with several global and international players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Beyond Meat Inc., Impossible, Maple Leaf Foods, Tofurky, The Vegetarian Butcher (Unilever), Kellanova (Mars, Incorporated and its Affiliates), Vbites, LightLife Foods Inc., Meatless Farm, Oumph!.

Plant-Based Meat Market News

• In September 2024, Novameat, a Barcelona-based sustainable food technology company, announced that it had raised USD 19.2 million in a Series A funding round to scale its production capacity for its patented bioprinted technology and soy-free alternative meat products among which its new Shredded Nova-b*ef.


• On October 24, 2022 – Beyond Meat, Inc., a leader in plant-based meat, announced the launch of Beyond SteakTM, an innovation designed to deliver the juicy, tender, and delicious bite of seared steak tips with the added nutritional and environmental benefits of plant-based meat. Beyond Steak is launching at Kroger and Walmart stores nationwide, as well as at select Albertsons and Ahold divisions and other retailers across the country.

Plant-Based Meat Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.


• The report presents a quick review of overall industry performance at one glance.


• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.


• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.


• The study comprehensively covers the market across different segments.


• Deep dive regional level analysis of the industry.

Customization Options:

The global Plant-Based Meat market can be customized further as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.