“Unlocking the Power of Customer Reviews: Influencing Buying Habits and Boosting Business Growth”
Reviews play an important role in the buying habits of customers. Companies with positive reviews have a positive impact on the mind-set of the customers whereas negative reviews also make negative impact on the customers.
• As per an analysis, around 95% of customers read reviews before purchasing a product. Customers trust the reviews more even than the brand.
• As per the research report of the companies, around 86 % of customers even avoid business with companies having negative reviews
Key Statistical points
Why customer’s reviews are important?
Customer reviews are considered as the most credible and trustworthy form of advertising; Hence, they are a valuable way for our business to build the brands. It further tells us about the experience of other customers with the company. Moreover, positive reviews add a positive reputation for the company
How Do Customer Reviews Impact Search Engine Visibility?
The customer review also has a great impact on the search engine optimisation. Few ways how reviews can help SEO
• Google favours the websites with high ratings
• The ratings shown in google also attracts a lot of customers
• Greater the reviews of a product higher the rank on google over competitors
As per a survey conducted on Indian consumers’ opinion on customer reviews when shopping online in June 2022 says that around 62 percent of respondents had a positive bias towards product reviews during online shopping and six percent of respondents did not look at product reviews when using online websites.
How to get more customer reviews and ratings?
The company or the organisation should always brainstorm ideas to incorporate customer reviews throughout your web pages to make a difference. Here are a few ways to showcase your positive reviews on your website.
- The company should provide a link to positive reviews on their page
- Should include case studies on their product pages
- Showcase testimonials on landing pages
- Include white papers and webinars on their website
- Send an email to your customers after they purchase from your e-commerce store
The top review platforms are:
- Google My Business
- Amazon
- Yelp
- TripAdvisor
- Conclusion
Conclusion
Thus, customer’s reviews have both positive as well negative impact on the customers. These reviews play a great role in the growth of the organisation. These reviews attract the customers, leads to the increase of sales and profit and number of other things. Thus, the buying habits of the customers are impacted with the nature of reviews
Author: Muzakkir Ali