Decorated Apparel Market Seen Soaring 12% Growth to Reach USD 34 Billion by 2030, Projects UnivDatos Market Insights
- Himanshu Patni
- January 27, 2024
- CONSUMER GOODS, NEWS
- Decorated Apparel Market, Decorated Apparel Market Forecast, Decorated Apparel Market Growth, Decorated Apparel Market Share, Decorated Apparel Market Size, Decorated Apparel Market Trends
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Key Highlights of the Report:
- The main factors anticipated to drive demand for the decorated apparel is rise in personal disposable income, an increase in the number of smartphone users, and a greater preference among consumers for purchasing fashion accessories online and technological development in decorated apparel market surge the industry’s expansion.
- For Instance, in January 2023, M&R Printing Equipment introduce polaris industrial inline high-speed DTG printing system, and the brand-new COBRA TSE 20 station/18 color high performance automatic carousel screen-printing press to set a new standard with the latest generation of garment decoration technology.
- Asia Pacific dominant market share in 2020. In this region, as the middle-class population’s disposable income has grown, the number of people purchasing high-end embellished clothing for the first time has risen. Customers are more attracted to decorated clothing due to their demand for high-quality goods and the growing influence of social media on fashion trends. In comparison to the rest of the globe, Asian Pacific customers dress very differently.
- For Instance, In November 2022, Lynka launched its newest division, PODIOM, which focuses on Print-on-Demand (POD), one of the fastest-growing segments in the imprinted textile market. PODIOM boasts the most extensive on-site inventory of any POD provider in Europe, with more than 1.8 million goods in stock at the same location as its 10,000 m2 garment decoration unit.
According to a new report by UnivDatos Market Insights, the Decorated Apparel Market, is expected to reach USD 34 billion in 2030 by growing at a CAGR of 12%. A category of goods known as “decorated apparel” includes clothing and accessories that have been adorned with artwork, logos, or other decorations. Numerous techniques, such as printing, embroidery, applique, and embroidery, can be used to apply the decorations. Decorated clothing is a popular option for team uniforms, corporate gifts, and promotional items. Based on application type, the market is segmented into men, women and children. Based on product type, the market is segmented into embroidery, screen printing, dye sublimation, direct to garment printing and digital printing. Asia Pacific Decorated Apparel market is expected to continue to grow in the coming years.
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The report suggests that the Increasing Consumer Trends Towards Fashion Preferences and Style are the major factors driving the growth of the Decorated Apparel market during the forthcoming years. The decorated apparel market is a dynamic and ever-evolving industry that is significantly influenced by consumer trends in fashion preferences and style. In recent years, the market has experienced substantial growth due to the increasing emphasis consumers place on expressing their individuality through clothing. This essay explores the intricate relationship between consumer trends, fashion preferences, and the growth of the decorated apparel market.
Changing Nature of Consumer Trends:
Consumer trends are constantly evolving, shaped by various factors such as social, cultural, economic, and technological influences. In the realm of decorated apparel, these trends dictate the demand for specific styles, designs, and customization options. As consumers become more discerning, the industry adapts by offering a diverse array of choices to cater to individual tastes.
Expressing Individuality Through Clothing:
One of the primary drivers of the decorated apparel market is the increasing desire of consumers to express their individuality and uniqueness through clothing. In a world that values personalization, people seek apparel that reflects their personality, interests, and affiliations. This has led to a surge in demand for customized and personalized clothing items, ranging from graphic tees to intricately embroidered garments.
Influence of Social Media:
The rise of social media platforms has played a pivotal role in shaping and amplifying consumer trends. Fashion influencers, celebrities, and online communities showcase diverse styles and set new trends, influencing the choices of a vast audience. The immediacy and reach of social media platforms accelerate the adoption of new styles, creating a rapidly changing landscape for the decorated apparel market.
Fast Fashion and Trend Cycles:
The concept of fast fashion, characterized by quickly changing trends and affordable clothing, has contributed to the demand for decorated apparel. Consumers, particularly younger demographics, are more inclined to experiment with different styles and follow short-lived trends. This constant evolution of fashion preferences fuels the need for readily available, customizable apparel to keep up with the latest styles.
Rise of Streetwear Culture:
The prominence of streetwear culture has had a profound impact on the decorated apparel market. Streetwear, characterized by casual and comfortable clothing with bold graphics and logos, has become a global phenomenon. Brands that align with streetwear aesthetics often leverage decorated apparel as a key component of their offerings, capitalizing on the popularity of this subculture.
Customization and Personalization Trends:
Consumers today seek products that are unique and tailored to their specific preferences. This has led to a surge in demand for customization and personalization options in decorated apparel. From custom-printed graphics to personalized embroidery, consumers are willing to pay a premium for clothing that stands out and resonates with their personal style.
Innovations in Printing Technologies:
Advancements in printing technologies, such as digital printing and direct-to-garment (DTG) printing, have empowered consumers with the ability to create intricate and detailed designs on their apparel. This technological progress not only enhances the quality of decorated apparel but also provides consumers with more options to bring their creative visions to life.
Evolving Demographics and Inclusive Fashion:
As demographics evolve, there is a growing awareness and acceptance of diverse styles and expressions. The demand for inclusive fashion that caters to people of all backgrounds, sizes, and identities is on the rise. Decorated apparel plays a crucial role in meeting this demand by offering a wide range of designs that resonate with diverse consumer groups.
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Conclusion:
In conclusion, the decorated apparel market is thriving due to the symbiotic relationship it shares with the ever-changing landscape of consumer trends, fashion preferences, and individualistic styles. As consumers continue to seek unique ways to express themselves through clothing, the industry responds with innovations, customization options, and a diverse array of styles. The influence of social media, the rise of fast fashion, and the emphasis on personalization all contribute to the robust growth of the decorated apparel market. As long as consumers continue to value self-expression through fashion, the market is poised to evolve and expand further, providing opportunities for creativity and innovation. In an era where clothing is not merely a necessity but a canvas for personal expression, the decorated apparel market stands as a testament to the dynamic interplay between consumer preferences and the fashion industry.
