Women’s Health App Market: Current Analysis and Forecast (2022-2028)
Emphasis on Type (Fitness & Nutrition, Menstrual Health, Pregnancy Tracking & Postpartum Care, Disease Care and Others); Modality (Smartphones, Tablets and Others); and Region/Country
Global Women’s Health App Market is expected to grow at a significant rate of around 18% during the forecast period. The global women’s health app market is anticipated to witness an uptick with the development of social society leading to changes in diet and other lifestyles. This along with the rapidly growing female population across the globe is causing an increase in the prevalence of certain diseases among women such as menstrual disorders, cancer, osteoporosis, infertility, menopause, and polycystic ovarian syndrome (PCOS). As per the Centers for Disease Control and Prevention, PCOS is one of the most common causes of female infertility, affecting 6% to 12% (as many as 5 million) of US women of reproductive age. These glaring statistics are expected to positively impact the women’s health app market in the forthcoming years. Furthermore, the advancement in technology, favourable government initiatives in some countries, rising awareness levels about health and wellness coupled with the shifting focus of women towards preventative healthcare are also some of the factors driving the growth of the women’s health app market globally.
Flo Health, Inc., Clue, Apple Inc., Glow, Inc., Fitbit, Natural Cycles, Ovia Health, Google Inc., Wildflower Health, FemTec Health are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with new and innovative products.
Insights Presented in the Report
“Amongst type, menstrual health category to witness higher CAGR during the forecast period”
Based on the type, the women’s health app market is segmented into fitness & nutrition, menstrual health, pregnancy tracking & postpartum care, disease care and others. The menstrual health segment accounted for a significant market share in 2020 and it is estimated that it will grow rapidly during the projected timeframe owing to the rising awareness among females to keep track of their menstrual cycle and growing awareness among females regarding the importance of maintaining hygiene during the menstrual cycles.
“Amongst modality, the smartphone segment to hold a significant share in the market in 2020”
Based on modality, the market is fragmented into smartphones, tablets and others. The smartphone segment is expected to grab a considerable market share in 2020 and is expected to grow with a lucrative CAGR during the forecast period. The growth of this segment can be attributed to the growing penetration of smartphones among the women population globally.
“North America to hold a significant share in the market”
For a better understanding of the market adoption of the apps targeted for women’s health, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is anticipated to grow at a substantial CAGR during the forecast period. The major factors such as well-established healthcare infrastructure and rapid digitalization of healthcare owing to various factors such as increasing smartphone penetration in the region as well as rising demand for health-related smart solutions among Americans. For instance, according to the Mobile Economy Report, smartphone adoption is growing and by the end of 2021, smartphones accounted for 83% of mobile connections in North America.
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
Customization Options:
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Table of Contents
Research Methodology for the Women’s Health App Market Analysis (2022-2028)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global women’s health app market were the three major steps undertaken to create and analyze the adoption of women’s health app in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global women’s health app market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the women’s health app market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the women’s health app market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type and modality. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the women’s health app market. Further, we conducted factor analysis using dependent and independent variables such as various type and modality of women’s health app. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the women’s health app market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global women’s health app market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the women’s health app market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the global women’s health app market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global women’s health app market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of type and modality in the global women’s health app market.
The main objective of the Global Women’s health app Market Study
The current & future market trends of the global women’s health app market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the women’s health app market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
- Segments in the study include areas of type and modality.
- Define and analysis of the regulatory framework for the women’s health app
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the women’s health app market for the major region.
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
- Company profiles of the women’s health app market and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry
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