Bleisure Bliss: The Art of Combining Business and Pleasure in Travel
Overview-
Bleisure Travel is one of the emerging concepts in the travel industry and its growth has placed more emphasis on the needs of business travellers who want to enjoy leisure time while travelling. Bleisure travel is a term used to describe travel that combines both business and leisure elements. Business travellers typically extend their trip duration to enjoy a range of leisure activities, from sightseeing and relaxation to hiking, visiting entertainment venues, and attending events.
Travel that includes both business and leisure elements can also be called ‘Business Tourism’ and this type of travel has potential benefits for business travellers, their employers, and people in the travel industry.
The main benefits for travellers are considered to be improved morale and reduced stress. Allowing vacation travel helps companies by increasing the number of employees who actually want to travel, which in turn boosts morale and increases productivity. Finally, for the travel industry, an increase in leisure travellers means travellers are willing to stay longer and spend more in the process.
Benefits of Bleisure Travel for Corporates and Employees
Most Popular Software’s used in Bleisure Travel
Market Growth in Bleisure Travel
The bleisure tourism market is valued at approximately $497.5 billion in 2022. With demand growing at a staggering CAGR of 19.5%, the market valuation will be $2,967.1 billion by 2032. According to FMI, the bleisure tourism market accounts for 30% -35% of the global business travel market.
New countries are capturing a large market share of business travel spending. Business travellers are increasingly coming to India and Indonesia, with these countries showing market growth of 11.3% and 8.7% respectively. India is expected to become one of the top five travel markets, after overtaking South Korea in travel spending in the last few years.
Recent Innovations and Trends for Bleisure Travel
Conclusion
Companies that offer bleisure options may increase employee retention and satisfaction. Business travel and tourism have many effects, both positive and negative. It is also found that the nature of the impact varies by type of business tourism, sector of industry and type of destination.
The main benefits for travellers are considered to be improved morale and reduced stress. Allowing vacation travel helps companies by increasing the number of employees who actually want to travel, which in turn boosts morale and increases productivity. Finally, for the travel industry, the rise of tourism means travellers are willing to stay longer and spend more in the process.
Author: Suryansh Verma