Emphasis on Product Type (Underwire Bras and Wireless Bras); Material Type (Cotton, Rayon, Spandex, and Others); Application (Pregnant Women and Lactating Women); and Region/Country
The maternity and nursing bras market was valued at approximately ~USD 1.35 billion in 2023 and is expected to grow at a strong CAGR of around 12.1% during the forecast period (2024-2032) owing to the rising birth rate globally.
Maternity and nursing bras are unique types of clothes because they are intended to give comfort, support, and utility in complicated periods of each woman – pregnancy and the postpartum period. Most of these bras are made from such flexible substances and parts to allow for easy addition or removal due to the shape and size change throughout the breastfeeding period, and they significantly help in providing some support. From underwire to cotton or using high-tech fabrics, they respect the sportswear brand’s utilitarian values while respecting individual tastes.
In August 2024, Australian innerwear brand Nala made its first foray into maternity wear, launching two bras that are functional for breastfeeding mothers.
In October 2022, in a design lab at Iowa State University, Ling Zhang emerges from a forest of mannequins. The assistant professor of apparel, events, and hospitality management is carrying two nursing bras and a camisole. They’re prototypes Zhang designed and are part of a business she’s launching to help new and expecting mothers.
This section discusses the key market trends that are influencing the various segments of the maternity and nursing bras market, as identified by our team of research experts.
The expansion of the spandex segment in maternity and nursing bras has been growing due to its friendly characteristics such as stretchability, flexibility, and comfort. Spandex, when used in conjunction with other materials such as cotton or nylon increases the flexibility of the bra and helps it be more suitable for use during pregnancy and while breastfeeding due to the changes in the size of the breasts. This makes it possible to afford better support and movement because it offers a snug but good fit to address the changes in body size and new physically active lifestyles of expectant and newborn mothers. Thus, the scientific developments claiming that spandex is one of the most effective materials used in producing high-performance, comfortable, and stylish maternity and nursing wear justify the increase in consumers’ interest in this product.
There is a significant opportunity in the regional market for maternity and nursing bras in North America due to increasing concern about mothers’ health and changes in fashion trends. This is an area that business entities can exploit by funding stylish comfortable and functional designs that are sensitive to the plurality of body shapes and sizes. Another way is also the use of online shops and elaborate internet advertisements can also increase market coverage and consumer appeal. Furthermore, the incorporation of sustainable practices and recycled materials is relevant to the current trend of more and more consumers opting for products that have been made ethically and sustainably. If companies focus on these trends and put more effort into customer needs, they in turn will be able to grab a large portion of this growing market with high brand preference.
In April 2024, Canada-based, Bravado Designs welcomed the new Scoop neck maternity and nursing bra, a truly thoughtful and adaptive style, uniquely designed to hold and mold a mother’s changing body. The new bra is sure to become a firm favorite for any new or expectant mum, thanks to its flattering ‘Scoop’ neckline that not only provides an ultra-smooth profile and full coverage but also promises flawless comfort and support.
In August 2023, U.S.-based Savage x Fenty’s New Maternity Line Has Bras from USD 18 combining fashion and function.
The maternity and nursing bras market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Bravado Designs; Motherhood; Triumph India; La Leche League International; Anita Dr. Helbig GmbH; Medela; Cake Maternity; Leading Lady Inc.; MEEMEE.IN; Zivame.
In August 2024, Lunnie, a trailblazing brand dedicated to improving the postpartum experience for modern mothers, is thrilled to announce that its founder, Sarah Kallile, alongside her mother, Sue Beresh, has been awarded a patent for the innovative design of the Lunnie All-Day Leakproof Nursing Bra.
In December 2023, Lunnie, a trailblazing postpartum intimates company based in Dayton, is excited to announce its new partnership with Kettering Health to provide nursing bras to moms in need. This groundbreaking collaboration is set to empower and enhance the postpartum experience for countless women in the Dayton community.
The global maternity and nursing bras market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
1. Market Introduction
2. Research Methodology Or Assumption
3. Executive Summary
4. Market Dynamics
5. Pricing Analysis
6. Global Maternity And Nursing Bras Market Revenue (usd Bn), 2022-2032f
7. Market Insights By Product Type
8. Market Insights By Material Type
9. Market Insights By Application
10. Market Insights By Region
11. Value Chain Analysis
12. Competitive Landscape
13. Company Profiles
14. Acronyms & Assumption
15. Annexure
Analyzing the historical market, estimating the current market, and forecasting the future market of the global maternity and nursing bras market were the three major steps undertaken to create and analyze the adoption of maternity and nursing bras in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global maternity and nursing bras market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
A detailed secondary study was conducted to obtain the historical market size of the maternity and nursing bras market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the maternity and nursing bras market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report, such as product type, material type, and application, and regions. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the maternity and nursing bras market. Further, we conducted factor analysis using dependent and independent variables such as product type, material type, application, and regions of the maternity and nursing bras market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the maternity and nursing bras market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global maternity and nursing bras market, and market shares of the segments. All the required percentage shares split and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were conso0lidated with secondary findings, hence turning information into actionable insights.
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global maternity and nursing bras market. Data was split into several segments and sub-segments after studying various parameters and trends in the areas of the product type, material type, application, and regions in the global maternity and nursing bras market.
The current & future market trends of the global maternity and nursing bras market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
Q1: What is the maternity and nursing bras market's current market size and growth potential?
Q2: What are the driving factors for the growth of the maternity and nursing bras market?
Q3: Which segment has the largest share of the maternity and nursing bras market by material type?
Q4: What are the emerging technologies and trends in the maternity and nursing bras market?
Q5: Which region will dominate the maternity and nursing bras market?
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