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Global Head-Up Display Market

Global Automotive Head Up Display Market is expected to foresee significant growth. Asia-Pacific to lead the growth!

Automotive Head Up display is an indicator that superimposes information such as vehicle current speed, driving direction, fuel level, low visibility in severe weather, various temperature gauges, and location, which help to mitigate driver distraction and offer safety and convenience. Moreover, the systems also display navigation instructions via satellite. The growing interest of consumers in safety and comfort has accelerated the potential benefits of HUDs in cars. Moreover, customers are expecting more and more advanced technologies and trends that are taking place in the automotive sector which is further fuelling the market growth. In addition, global automotive manufacturing is growing at a rapid pace due to rising disposable income & changing lifestyles majorly in developed and developing countries.

The Automotive Head Up display Market is expected to grow at a steady rate of around 20.1% owing to a surge in the number of automobiles on the road. The growing interest of consumers in safety and comfort has accelerated the potential benefits of HUDs in cars. Thus, in case of accidents, Automotive Head Up Displays can send an SOS message along with the coordinates of the driver’s location. In case of theft, owners can track their vehicles easily using a smartphone app developed for this purpose. Varied alert systems provided by automotive Head Up displays inform the drivers about speed traps, traffic cameras, a permissible speed limit on a certain route, and traffic signals.


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Based on the product, the market is bifurcated into windshield HUD and combiner HUD. The windshield HUD held a significant share in 2021. The technology uses a windshield of glass to show essential data in the observable pathway of the driver. Picture generating unit is mounted in the dashboard of vehicles and is used to project HUD information through a series of mirrors onto the treated windshield. Key players operating in the windshield HUD market are Continental AG, Garmin, Panasonic, Navdy, HUDWAY, and others. These systems can also wirelessly connect to the vehicle’s onboard computers and smartphones to collect data and display it on the windscreen.

On the basis of bifurcated technology, the market is into conventional HUD and augmented reality HUD. The augmented HUD held a significant share of the market in 2021 owing to increasing research and development and the rising necessity for advanced safety systems. Furthermore, augmented reality is claimed to be the next big trend in HUD technology as it complements a variety of ADAS applications, including lane departure warnings, adaptive cruise control, pedestrian detections, and navigation details.

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For a better understanding of the market adoption of the automotive Head Up display, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Mexico, Rest of North America), Europe (Germany, France, U.K, Russia, Italy,  Spain, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Singapore, Australia, Rest of Asia-Pacific), MEA (UAE, Saudi Arabia, Algeria, Kuwait, Egypt, Qatar, Rest Of MEA), Latin America ( Brazil, Argentina, Chile, Rest Of LA). Asia-Pacific is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the prominent automotive industry in China, Japan, India, and other countries and the rising investment by these companies. For instance, in July 2021, New Vision Automotive Electronics entered into a collaboration with Sunny Optical for developing modern Head Up display products and offer a better driving experience to automotive users.

Some of the major players operating in the market include Aptiv, AUDI AG, Continental AG, Mercedes-Benz Group AG, Denso Corporation, HARMAN International., Robert Bosch GmbH, TomTom International BV, Visteon Corporation, and Yazaki Corporation


Global Automotive Head Up Display Market Segmentation


Market Insight, by Product

  • Windshield HUD
  • Combiner HUD


Market Insight, by Technology

  • Conventional HUD
  • Augmented Reality HUD      


Market Insight, by Sales Channel

  • OEMs
  • Aftermarket


Market Insight, by Vehicle Type

  • Luxury Car
  • Premium Car
  • SUV’s


Market Insight, by Region

  • North America 
    • US
    • Canada
    • Mexico
    • Rest of NA
  • Europe
    • Germany
    • U.K.
    • Russia
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Australia
    • Rest of Asia-Pacific
  • MEA
    • UAE
    • Saudi Arabia
    • Algeria
    • Kuwait
    • Egypt
    • Qatar
    • Rest of MEA
  • Latin America
    • Brazil
    • Argentina
    • Chile
    • Rest of LA


Top Company Profiles

  • Aptiv
  • AUDI AG
  • Continental AG
  • Mercedes-Benz Group AG
  • Denso Corporation
  • HARMAN International.
  • Robert Bosch GmbH
  • TomTom International BV
  • Visteon Corporation
  • Yazaki Corporation