Rice Noodles Market: Current Analysis and Forecast (2025-2033)

Global Rice Noodles Market Size & Forecast

The global Rice Noodles market was valued at USD 6,147.2 Million in 2024 and is expected to grow to a strong CAGR of around 8.9% during the forecast period (2025-2033F), owing to the rising health consciousness and the increasing global appetite for authentic Asian cuisine.

Rice Noodles Market Analysis

The rice noodles market is growing rapidly in global markets due to the increasing demand in the Asia-Pacific region and other neighboring regions for products that are gluten-free, healthy, and delicious. Originally, rice noodles were a specialty import from East and Southeast Asia, but are now a normal feature in culinary arts, organic food enthusiasts, or anyone desiring a simple, speedy, nutritional food solution. There are many products available on the market in the form of fresh, dried, instant, and flavoured, based on the use and consumer choice. The availability of modern retailing outlets such as hypermarkets, supermarkets, and, especially, e-marketing has boosted the accessibility of the products. With busy lifestyles and a consciousness of people’s health, rice noodles appear as a well-adapted food product in both developed and emerging markets.

New opportunities for the rice noodles market are also going to be emerging in the Asian countries, especially China and India, which are expected to be the fastest-growing countries for the market. This is due to factors like: high growth of Asian cuisine in urban areas, an increase in cuisine options for middle-class people with better disposable income, and changing eating trends by people preferring easily accessible and healthier foods. This trend will further propel the growth of rice noodles as more consumers in these countries turn to ethnic and international foods. Furthermore, the current trend towards veganism and gluten-free diets will drive further growth of the rice noodle market.

Global Rice Noodles Market Trends

This section discusses the key market trends that are influencing the various segments of the global Rice Noodles market, as found by our team of research experts.

Health-Conscious and Plant-Based Preferences

Consequent to health and wellness trends on the global scene, consumers are shifting more to non-wheat products due to health restrictions such as gluten intolerance. Rice noodles are preferred by today’s generation since they consist of natural foods, are fat and cholesterol free, and are easily digestible. This is especially the case with the young and urban consumers who are shifting towards clean-label & minimally processed foods. Moreover, increasing trends toward vegetarianism and veganism have also counted on rice noodles and their compatibility with tofu, mushrooms, vegetables, and all kinds of vegetables. Today, brands are marketing rice noodles as part of healthy eating, including emphasizing their general, product-specific beneficial qualities that are free from contents such as gluten, dairy products, and non-GMO on their packaging.

Expansion of Ready-to-Cook and Instant Varieties

The working generation wants quality food with convenience, without necessarily having to cook at home. This has had an impact on the ready-to-cook/instant rice noodles market. These are normally packed in individual bowl formats or vacuum packs and are consumed in homes, offices, spaces, or on the move. This has led to the emergence of new types of packaging that have made cooking even easier: microwaveable packs, self-cooking meal kits, etc. These advantages also signify that it is a fast-growing market with better quality instant foods coupled with creative culinary preparation, such as low-sodium broths, vegetable extracts, and lean proteins. This trend is significantly present in Asian, North American, and European nations in particular, where the convenience foods are quickly gaining popularity.

Flavor Innovation and Culinary Diversity

Brands are coming up with different flavor profiles of regional origin, such as Thai, Vietnamese, Korean, or Japanese, the tom yum, pho, kimchi, and miso, respectively. This company's innovation not only helps to actively increase consumers’ attention to rice noodles but also expands rice noodles’ consumption across cultural and taste diversification. Moreover, rice noodles are integrated into fusion meals such as western salads, burrito bowls, and stir fry among others in meals being taken by the millennial and generation Z. These creative applications are resulting in increased use and new ways being found to incorporate rice noodles into several new forms and styles of dishes that are quite popular in today’s markets.

Rice Noodles Industry Segmentation

This section provides an analysis of the key trends in each segment of the global Rice Noodles market report, along with forecasts at the global, regional, and country levels for 2025-2033.

Vermicelli Rice Noodles Category Dominates the Rice Noodles Market.

Based on Product, the market is segmented into Vermicelli Rice Noodles, Rice Stick Noodles, Wide Rice Noodles, and Others. Among these, the Vermicelli Rice Noodles segment is leading the market. Some of the major factors that would increase the growth of the Vermicelli rice noodles market include gluten-free products, low-calorie products, and health-oriented products. This type of rice noodles, which is quite thin and tastier than the regular wheat noodles, is generally preferred by contemporary consumers due to their versatility and health benefits. Such factors include gluten-free diets and weight reduction, which make the vermicelli rice noodles ideal for consumption in home-made meals as well as takeaway meals. The enhancement of the share of Asian cuisine worldwide, combined with the tendency towards active consumption of healthy meals, also boosts the development of this segment.

The Conventional Cooking Category Dominates the Rice Noodles Market.

Based on the Cooking Method, the market is segmented into Instant and Conventional. Among these, Conventional is the largest contributor to the Rice Noodles industry. The high activity of conventional rice noodles is justified by their availability in volume and cost, which makes it a popular choice for both the household and foodservice sector across Asia as well as worldwide. The people, especially consumers in the developing world, prefer conventional types due to cost issues, long shelf life, and ease of use in traditional recipes. Furthermore, regular rice noodles are incorporated into food items such as street foods, fast foods, and processed foods because of their price and convenience, especially for large-scale food preparations. This segment also remains live and active since the product type also relates to daily use, but does not call for high costs.

APAC is expected to grow at a considerable rate during the forecast period.

The Asia-Pacific (APAC) is currently the largest market for rice noodles, mainly due to inherited culture, high rice consumption rate, and local preference for rice-based delicacies. Some of the countries include China, Vietnam, Cambodia, Thailand, Indonesia, India, Laos, Myanmar, and the Philippines, among others, that are either importing or exporting rice noodles. A popular food ingredient, the region has a good source of raw materials, such as rice, and adequate production facilities locally. As more of the population moves to urban areas and their disposable income increases, the consumption of organized packaged noodles increases as well. Altogether, a rising health consciousness is making consumers shift toward rice noodles as a gluten-free and low-fat product instead of wheat noodles. The APAC region is benefiting from government backing for agricultural development and food processing sectors. Moreover, the strong presence of both multinational and domestic brands, along with the proliferation of modern retail formats like supermarkets, hypermarkets, and convenience stores, supports the widespread availability of rice noodles across urban and semi-urban areas.

China held a dominant share of the APAC Rice Noodles market in 2024

In 2024, China had a major market share in the Asia-Pacific rice noodles due to customers’ local culture and consumption habits for rice-based products. China, being one of the locations of origin of rice noodles, remains the largest producer and consumer to date. The country has the existence of a huge market for rice production, along with a well-developed number of local and regional brands. Finally, the enlargement of shopping malls and e-commerce platforms makes a wider availability and a larger choice of rice noodle products for the Chinese population, which confirms the leadership of China in the Asian market.

Rice Noodles Industry Competitive Landscape

The global Rice Noodles market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Rice Noodles Companies

Some of the major players in the market are Nissin Foods Holdings Co., Ltd., Nongshim Co., Ltd., Acecook Vietnam Joint Stock Company, Thai President Foods Public Company Limited, McCormick & Company Inc., Lotus Foods Inc., Annie Chun's Inc. (CJ CheilJedang), Roland Foods LLC, Lieng Tong Rice Vermicelli Company Limited, and Thai Wah Public Company Limited.

Recent Developments in the Rice Noodles Market

• In July 2024, Benford Capital Partners, a Chicago-based private equity firm, acquired Turri’s Italian Foods, Inc., headquartered in Roseville, Michigan. This marks Benford’s sixth platform investment under its Benford Capital Partners II, LP fund and its 16th investment within the broader food sector. Founded in 1949 by Anthony and Angeline Turri near Detroit, Turri’s Italian Foods has built a strong reputation as a provider of individually quick frozen (IQF) ready-to-eat pasta, rice, and grains. The company serves a diverse clientele, including food manufacturers, major consumer packaged goods companies, national restaurant chains, retailers, and distributors across the United States.

Global Rice Noodles Market Report Coverage

Reasons to Buy the Rice Noodles Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.
• The report briefly reviews overall industry performance at a glance.
• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional-level analysis of the industry.

Customization Options:

The global Rice Noodles market can further be customized as per the requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.