Electric Toothbrush Market: Current Analysis and Forecast (2023-2030)
Emphasis on Bristles (Soft Bristles and Nanometer Bristles); Technology (Rotational and Vibrational); Product Type (Battery-operated, Rechargeable, and Replacement Brush Heads); End-User (Children and Adults); Region/Country
The electric toothbrush market is expected to grow at a strong CAGR of around 8.2% during the forecast period owing to the rising company collaborations globally. For instance, In addition to this, the increasing product launches by companies to find potential toothbrushes, rising research and development activities, and the rising urban population are also driving the electric toothbrush market. Global IT giants are leaving no stone unturned to showcase their potential for launching a new printer with integrated technologies by expanding their portfolio. For instance, Some of the major players operating in the market include Colgate-Palmolive Company, The Procter & Gamble Company, Koninklijke Philips N.V., Xiaomi, Ionsei USA, Panasonic Corporation, Water Pik, DenMat Holdings, Shenzhen Risun Technology, Foreo.
Insights Presented in the Report
“Amongst bristles, the nanometer bristles category to grow with high CAGR during the forecast period”
Based on bristles, the market is bifurcated into soft bristles and nanometer bristles. The nanometer bristles segment is expected to grow with a high CAGR during the forecast period. This kind of brush provides thorough deep cleaning of teeth by cleaning extreme corners of the oral cavity which is propelling this segment to grow. For instance, Top of FormThus, the nanometer bristles category is expected to grow with a high CAGR during the forecast period.
“Amongst technology, the vibrational segment held a significant share in the year 2022”
Based on technology, the market is bifurcated into rotational and vibrational. The vibrational segment held a significant share in 2022 majorly due to its ability to remove teeth tarter and stains through side movements. Also, rising research and development in the sector is contributing to this development of the segment. For instance, Thus, the vibrational segment dominated the market in the year 2022 amongst technology.
“Amongst product type, the rechargeable category to grow with a high CAGR during the forecast period”
Based on product type, the market is segmented into battery-operated, rechargeable, and replacement brush heads. The rechargeable segment is expected to grow with a high CAGR during the forecast period. It prevents plaque accumulation and gingivitis. Also, it helps in decreasing tooth sensitivity for people having sensitive teeth which is driving this segment. For instance, Top of FormThus, the rechargeable category is expected to grow with a high CAGR during the forecast period.
“Amongst end-users, the adult segment held a significant share in the year 2022”
Based on end-users, the market is bifurcated into children and adults. The adult category held the highest share of the market in 2022. This can be attributed to the increasing popularity of electric toothbrushes, as well as the easy availability of electric toothbrushes in the supermarket. In recent years, there has been a steady rise in the trend of alcoholism, smoking, and junk food among adults which is extremely deteriorating their oral health. With the help of electric toothbrushes, it is easier for them to take care of their oral health which is likely to further propel this segment. For instance, The market for the adult segment is highly competitive and is projected to remain so in the foreseeable future. Thus, the adult segment held dominance in the market in the year 2022.
Electric Toothbrush Market Report Coverage
“Amongst regions, APAC region to grow with the highest CAGR during the forecast period”
APAC is expected to grow with the highest CAGR during the forecast period. The growing number of electric toothbrush manufacturing companies in Asia-Pacific contributes to the growth of the market in this region. Also, more people are engaged in ill lifestyles including alcoholism and junk food and people are willing to spend enormous amounts of money to maintain their oral health which is leading to an increase in investment in electrical toothbrushes. For instance, Hence, given the large population size of APAC, it is expected to grow with a high CAGR during the forecast period.
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
Customization Options:
The global electric toothbrush market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.
Table of Contents
Research Methodology for the Electric Toothbrush Market Analysis (2023-2030)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global electric toothbrush market were the three major steps undertaken to create and analyze the adoption of electric toothbrushes in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global electric toothbrush market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
A detailed secondary study was conducted to obtain the historical market size of the electric toothbrush market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the electric toothbrush market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments and sub-segments for major regions. Major segments are included in the report as bristles, technology, product type, end-user, and region. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the electric toothbrush market. Further, we conducted factor analysis using dependent and independent variables such as bristles, technology, product type, end-user, and region of the electric toothbrush market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the electric toothbrush market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global electric toothbrush market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the electric toothbrush market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the global electric toothbrush market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global electric toothbrush market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of the bristles, technology, product type, end-user, and region in the global electric toothbrush market.
The main objective of the Global Electric Toothbrush Market Study
The current & future market trends of the global electric toothbrush market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the electric toothbrush market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
- Segments in the study include areas of bristles, technology, product type, end-user, and region. Define and analyze the regulatory framework for the electric toothbrush industry
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
- Analyze the current and forecast market size of the electric toothbrush market for the major region
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
- Company profiles of the electric toothbrush market and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry
Frequently Asked Questions FAQs
Q1: What is the electric toothbrush market's current market size and growth potential?
Q2: What are the driving factors for the growth of the electric toothbrush market?
Q3: Which segment has the largest share of the electric toothbrush market by bristles?
Q4: What are the emerging technologies and trends in the electric toothbrush market?
Q5: Which region will dominate the electric toothbrush market?
Q6: Who are the key players operating in the electric toothbrush market?
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