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Loungewear Market

Global Loungewear Market is Expected to Foresee Significant Growth During the Forecast Period. North America to Witness the Highest Growth

The global Loungewear market to grow significantly by 2027 expanding at a reasonable CAGR of around 10% during the forecast period (2021-2027).

Loungewear is defined as comfortable and casual clothing that is versatile for relaxing, working from home, or venturing out for an indulgent brunch. This type of clothing can be worn to sleep but it is primarily intended for lounging around the house and occasionally being worn outside. The key factors attributed to the growing market of loungewear are the increase in the buying power and disposable income among consumers in Tier II, III towns and cities and even in smaller pockets has caused an uptick in spending patterns. As per a report by Kearney, during 2006 and 2017, smaller cities received 5x more investments than tier 1 cities in the retail sector. Moreover, Consumers are increasingly exploring the loungewear category, driven by greater lifestyle consciousness and aspirations.

For a detailed analysis of Loungewear browse through https://univdatos.com/get-a-free-sample-form-php/?product_id=11953

The offering of stylish and newly designed loungewear by companies owing to the growing demand from women is also contributing to the growth of the market. As per a survey by YouGov, 33% of women said that they prefer their PJs to have pockets, while a further 30% don’t mind one way or the other.

With the rising number of working professionals and the problems faced by consumers due to their busy schedules and long working hours, many of the consumers are actively adopting home workout routines which in turn is propelling the market growth. Also, the growing trends of home workouts are providing a boost to the Loungewear market as more consumers are spending on these products for exercise & Weight Loss tracking, Activity Tracking, etc.,

Also, the COVID-19 pandemic accelerated the global loungewear market. In 2020, Retailers have witnessed a sudden jump in consumer demand compared to 2019.  Loungewear had gained acceptance much before the pandemic took over, but the demand skyrocketed globally after the lockdowns. Online shopping sales site lovethesale.com has reported that loungewear witnessed a 433% jump in consumer demand as early as April 2020 in the UK alone. Also, as per  Groversons Paris Beauty, We have observed a growth of around 18%  in our loungewear segment in Aug.-sept 2020

For a detailed analysis of the Material in Loungewear browse through https://univdatos.com/get-a-free-sample-form-php/?product_id=11953

Based on the Material, the market is fragmented into Cotton, Wool, Silk, and Others. The cotton segment grabbed the major market share in 2020. The cotton segment captured XX% market in 2020. Moreover, the market of this segment is expected to skyrocket by 2027 by growing at an exponential CAGR during 2020-2021 due to the benefits of cotton material coupled with the availability of cotton-made loungewear in abundance.

Based on the Distribution channel, the market is fragmented into Supermarkets & Hypermarkets, Specialty Stores, Online, and Others. The Supermarket/ hypermarket segment grabbed the leading market share and dominated the market. As per a report by Nielsen, On a value basis, supermarkets and hypermarkets account for just over half (51%) of global sales. The total number of supermarkets in the United States increased from 38,015 in 2015 to 38,307 in 2018

 For a detailed analysis of the Region in Loungewear browse through https://univdatos.com/report/loungewear-market-current-analysis-and-forecast-2021-2027/

Additionally, the report provides detailed initiatives that are being taken in the field of Artificial Plants. The market is classified into distinct regions including North America (the U.S, Canada, Rest of North America), Europe (Germany, France, Spain, Italy, and United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, Australia, India, South Korea, and the Rest of APAC), Rest of World has been conducted. North America region dominated the market and grabbed major market share in 2020. However, the Asia-Pacific region is expected to witness the highest CAGR during the forecast period on account of the rising disposable income coupled with the promulgating fashion consciousness among end-users.

Global Loungewear Market Segmentation

Market Insight, by Material

  • Cotton
  • Wool
  • Silk
  • Others

Market Insight, by Distribution Channel

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online
  • Other

Market Insight, by End-User

  • Female
  • Male
  • Kids

Market Insight, by Region

  • North America
    • United States
    • Canada
    • Rest of North America
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Rest of World

Top Company Profiles

  • Decathlon
  • Hanesbrands Inc.
  • Jockey International Inc.
  • Marks & Spencer Group Plc
  • H & M
  • Triumph International Holding GmBH
  • Authentic Brands Group LLC
  • Urban Outfitters
  • Nordstrom, Inc.

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