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Author: Shalini Bharti, Research Analyst
August 8, 2025
In 2024, domestic tourism comprised more than 110 million trips, and International arrivals reached nearly 17.5 million, leading to a stable increase in revenue generated in tier-2 and tier-3 cities.
South Korea, China, and Thailand showed a large rebound in Global inbound tourism last year. The liberalization of visas and enlargement of flight scheduled routes have boosted the influx of international traffic, in particular in HCMC, Da Nang, and Hanoi.
Tourism between India and Vietnam has seen positive growth in recent years. According to data, India is the 8th largest tourist market to Vietnam, with about 500,000 arrivals in 2024. An estimated 55,000 Vietnamese tourists visited India last year, a significant increase from the previous year.
The most profitable region is Southern Vietnam, followed by Central Vietnam, which is the fastest-growing region because of the development of coastal infrastructures and luxury tourism facilities.
According to a new report by UnivDatos, The Vietnam Tourism Market is expected to reach USD Million in 2033 by growing at a CAGR of 12.50% during the forecast period (2025-2033F). The major growth factors include the increasing spending of the middle class, improved airport and road access, visa-free access to major destination countries, and increased government investment in marketing the destination. For example, on April 19, 2025, in Quang Binh Province, Airports Corporation of Vietnam (ACV) held the groundbreaking ceremony for the construction of Passenger Terminal T2 at Dong Hoi Airport, with a total investment of over VND 1,750 billion (~USD 67.5 million). The market's positioning is advanced by the emergence of domestic tourism following COVID-19, increased attendance in cultural and wellness tourism, and the endorsement of public-private projects in the tourism sector.
Vietnam has experienced a rapid recovery of foreign visitors since reopening, with the number of visitors in 2024/2025 approaching or exceeding those in 2019. Adding to this, increases in global access are being achieved through new direct flight options to major markets, including India, the Middle East, and Eastern European countries. This boom is backed by intensive marketing and alliance strategies with airlines. This invasion is driving up demand in every sector, from budget hostels to high-end resorts and hometown tour agencies.
According to the Vietnam National Authority of Tourism, International visitors to Vietnam in June 2025 are estimated to be 1.462.867 arrivals, a decrease of 4.3% from May 2025 and an increase of 17.1% over the same period in 2024. Total international arrivals in 6 months 2025 reached 10.664.608 arrivals, up 20,7% over the same period in 2024.
Access sample report (including graphs, charts, and figures): https://univdatos.com/reports/vietnam-tourism-market?popup=report-enquiry
According to the report, the impact of tourism has been identified as high in the Southern Vietnam region. Some of how this impact has been felt include:
Southern Vietnam is expected to grow with a significant CAGR during the forecast period (2025-2033). Tourism income is primarily generated in Southern Vietnam, which is dominated by Ho Chi Minh City and Kien Giang, due to its excellent infrastructure, vibrant city life, and seaside tourism centers, such as Phu Quoc. There is a concentration of luxury hotels, international flights, and MICE activity, which is beneficial to travel companies. This area serves as a gateway and transit point, making it crucial for tour company operators and airlines.
Market Size, Trends, & Forecast by Revenue | 2025−2033.
Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
Market Segmentation – A detailed analysis By Tourism Type, By Purpose of visit, By Mode of transportation, By Region/Country
Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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