Vietnam Tourism Market: Current Analysis and Forecast (2025-2033)

Vietnam Tourism Market Size & Forecast

The Vietnam Tourism Market was valued at USD ~32,960 million in 2024 and is expected to grow to a strong CAGR of around 12.50% during the forecast period (2025-2033F), owing to the growing middle class, which is fueling domestic travel demand, especially among younger consumers seeking experiential tourism.

Vietnam Tourism Market Analysis

Tourism refers to the movement of a person or group of persons to a location other than that in which they usually work and live, for pleasure, commerce, medical, or cultural purposes, which in many cases involves an overnight stay and the purchase of such services as transport, lodging, food, and entertainment. Tourism is also a key determinant of national development plans, as it links local economies to global tourists. It encompasses a broad spectrum of activities, including adventure and eco-tourism, heritage and urban travel, among others, which provide opportunities to develop infrastructure, regional branding, and community involvement.

To spur the growth of the Vietnam Tourism market, tech-based solutions, such as online booking platforms, AI-based customer support, and dynamic pricing, are being introduced by companies in Vietnam. Moreover, major companies such as Vietravel, Saigontourist, and Vinpearl are developing chains (lodging, transport, and others), opening charter flights, and creating package experiences. In addition, partnerships with international airlines and healthcare providers are opening up new niche markets, while smaller tour operators are turning to digital tools to boost their visibility and reach.

On July 10, 2025, Hanoi’s Cua Nam ward became a pioneer in applying artificial intelligence (AI) to public administration by launching an AI-powered robot to assist residents with administrative procedures. The introduction of AI robots marks a key step in Hanoi’s efforts to streamline administrative processes, modernize public services, and build a more citizen-friendly government.

Vietnam Tourism Market Trends

This section discusses the key market trends that are influencing the various segments of the Vietnam Tourism market, as found by our team of research experts.

Green Certification and ESG-Focused Travel

Travellers are becoming increasingly environmentally conscious and choosing operators that demonstrate sustainability and hold green certifications. Additionally, Vietnam's hotels and resorts are implementing energy-saving systems, reducing plastic consumption, and promoting local sourcing. Moreover, to appeal to European and Australian tourists, ESG (Environmental, Social, Governance) compliance is gaining priority. There is an increase in tour packages that incorporate carbon-neutral elements, conservation of wildlife, and community benefits. The change is compelling both the private operators and the local authorities to invest in long-term sustainability. For example, on February 25, 2025, Vietnam’s first luxury tour operator, Lux Travel DMC, a core member of LuxGroup, officially received the Travelife Certified Sustainability Award 2025 for its sustainable tourism practices. The award ceremony will take place at ITB Berlin 2025, from March 4-6, at the world’s largest travel trade fair.

Vietnam Tourism Industry Segmentation

This section provides an analysis of the key trends in each segment of the Vietnam Tourism market report, along with forecasts at the regional and provincial levels for 2025-2033.

The international tourism market is expected to grow with the highest CAGR during the forecast period (2025-2033).

Based on the tourism type, the market is segmented into domestic and international. Among these, the international tourism market is expected to grow with the highest CAGR during the forecast period (2025-2033). The increased inbound tourism by the South Korean, Chinese, and European tourists is driving companies to extend their services to multilingual tours, cross-border cooperation, and visa processing. This segment drives demand for tour packages of greater value and a premium experience. Moreover, companies are expanding outbound and inbound infrastructure in a corresponding magnitude. According to the Vietnam National Authority of Tourism, International visitors to Vietnam in June 2025 are estimated to be 1,462,867 arrivals, a decrease of 4.3% from May 2025 and an increase of 17.1% over the same period in 2024. Total international arrivals in 6 months 2025 reached 10,664,608 arrivals, up 20.7% over the same period in 2024.

The medical tourism market is expected to grow with a significant CAGR during the forecast period (2025-2033).

Based on the purpose of visit, the market is segmented into leisure, business, medical, and others. Among these, the medical tourism market is expected to grow with a significant CAGR during the forecast period (2025-2033). The low-cost cosmetic and dental treatments in Vietnam serve as a tourist attraction to many local tourists and foreign visitors in the two cities of Vietnam, Ho Chi Minh City and Hanoi. Additionally, travel operators are collaborating with hospitals and clinics to package care and travel services. This segment enhances premium service packages and tailor-made tour packages. According to estimates from the Ministry of Health, in June 2025, around 300,000 people from abroad come to Vietnam for medical examinations and treatment each year.

Central Vietnam is expected to grow with the highest CAGR during the forecast period (2025-2033).

Central Vietnam is rapidly becoming its fastest-growing region, driven by growing tourist interest in Da Nang, Hue, and Hoi An. Adding to this, rising investments in coastal resorts, airport upgrades, and heritage tourism are also driving the interest of both domestic and international players. Moreover, businesses are evolving by creating luxurious and culture-oriented experiences that drive the Vietnam tourism market. The emergence of the region is developing a new competitive market within the tourism chain. On July 3, 2025, The central city of Da Nang and Quang Nam Province officially merged into a new administrative unit named Da Nang, making it one of the largest urban centres among the country's six centrally-governed cities, with an area of 11,867sq.km and an economic scale of VNĐ280 trillion (USD 11 billion). That positioning it as a dynamic economic, cultural, and tourism hub in Vietnam’s Central Key Economic Zone.

Tourism Industry Competitive Landscape

The Vietnam Tourism market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Vietnam Tourism Companies

Some of the major players in the market are Saigontourist Travel (Saigontourist Group), Vietnamtour.in, Ethnic Travel, Indochina Voyages, Discova, AsiaTripDeals.com, Vietnam TravelMart, TheSinhTourist, Vietnam Tour Fun, DELUXE VIETNAM TOURS.

Recent Developments in the Vietnam Tourism Market

• On May 6, 2025, Vietnam launched a 10-year golden visa program, targeting long-term tourists, investors, and professionals, especially from India. This initiative aims to transform Vietnam into a sustainable travel and investment hub. The rise in Indian tourists, facilitated by better flight connectivity, makes India a key market.

• On February 26, 2025, the Ministry of Culture, Sports and Tourism issued the Plan to implement Government Resolution No. 11/NQ-CP dated January 15, 2025, and the Tourism Development Stimulus Program in 2025 with the theme “Vietnam – Timeless Journey, Endless love!”.

Vietnam Tourism Market Report Coverage

Reasons to Buy the Vietnam Tourism Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional-level analysis of the industry.

Customization Options:

The Vietnam Tourism market can further be customized as per the requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.