Middle East & Africa Alcoholic Drinks Packaging Market: Current Analysis and Forecast (2025-2033)

Middle East & Africa Alcoholic Drinks Packaging Market Size & Forecast

The Middle East & Africa Alcoholic Drinks Packaging Market was valued at USD 16,000 million in 2024 and is expected to grow at a strong CAGR of around 4.50% during the forecast period (2025- 2033F). Growing alcohol consumption, a youthful, urban population, and trading up to premium and craft alcoholic drinks are some of the key factors contributing to the market rise.

Middle East & Africa Alcoholic Drinks Packaging Market Analysis

The Middle East and Africa (MEA) alcoholic drinks market is undergoing steady growth, which is attributed to changing consumer tastes and preferences, a rising middle class, and a rise in tourism in the region. As urbanization is on the increase, especially in major markets such as the UAE, Saudi Arabia, and South Africa, the demand is growing for a wide range of alcoholic beverages. This has pushed the local producers as well as international brands to invest heavily in product innovation and a distribution network. Also, the emerging trend of high-end and artisanal drinks is transforming the market environment, as it has resulted in a pronounced need for high-quality packaging as well as high-quality ingredients. The governments and the private players are reacting to this and are tightening regulations and enhancing infrastructure to adapt to evolving consumer needs.

Middle East & Africa Alcoholic Drinks Packaging Market Trends

This section discusses the key market trends that are influencing the various segments of the Middle East & Africa Alcoholic Drinks Packaging market, as found by our team of research experts.

Glass remains core with more premium features and right-sizing:

Glass packaging is still a leading factor in the Middle East and African market of alcoholic beverages, more so for the premium brands. This is because of its capacity to provide a high aesthetic value and preserve the integrity of the beverage within, which makes it a favorite among high-end brands. Glass bottles are connected to luxury, quality, and tradition, and they are still used in the packaging of alcoholic drinks. With the increased demand for consumers towards high-end product packaging, the glass packaging is changing with new designs, right-sizing alternatives, and more functionality. The movement toward premium packaging is wider in the sense that consumer preference towards quality and sophistication is changing, and glass packaging is leading the change in packaging trends.

Key Market Segmentation:

This section provides an analysis of the key trends in each segment of the Middle East & Africa Alcoholic Drinks Packaging market report, along with forecasts at the country and regional levels for 2025-2033.

The glass segment has shown promising growth in the Alcoholic Drinks Packaging Market.

Based on material, the Middle East & Africa alcoholic drinks packaging market is segmented into glass, metal, plastic, and paper. Of these, glass has held a major market share due to ease of storage, manufacturing glass bottles, ease of supply chain, recyclability, etc. Additionally, glass bottles are less expensive to produce, which does not add up to the cost of the final product to a notable degree that could deter the end consumers. However, with the rise of beer and other premium spirits, metal packaging has also gained traction. Furthermore, as small packaging spirits have also gained traction in plastic and paper-based packaging, this is apt for reducing the cost.

The beer category held a significant share of the Middle East & Africa Alcoholic Drinks Packaging Market.

Based on product, the Middle East & Africa alcoholic drinks packaging market is segmented into wine, spirits, beer, and others. This beer has held a sizeable market share. Due to ease of consumption, low alcohol percentage, etc., the category has been in high demand. Furthermore, due to being served as cold beverages better suited to hot and humid African and Middle Eastern regions, the category has also been at the center of demand. Considering all the aforementioned factors, the beer category is further anticipated to dominate and help build a robust demand for the packaging in the glass and metal can category.

South Africa is expected to grow at a considerable rate during the forecast period.

The South African alcoholic beverages market has held a significant market share with a strong beer and wine segment, a cider segment, and an emerging spirits segment. A large population of people of drinking age, urbanization, and a well-established retail and hospitality network serve as supportive factors to loyalty and demand. Another significant production and export of the country is major wine, which increases the local supply of bottled and boxed wine. Premiumisation applies to craft beer, gin, and cider, with the middle-income consumer moving to better and more branded products. Simultaneously, stricter regulations, health consciousness, and financial pressure are promoting innovation in low-cost packages and reduced-alcohol extension.

Middle East & Africa Alcoholic Drinks Packaging Industry Competitive Landscape:

The Middle East & Africa Alcoholic Drinks Packaging market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Middle East & Africa Alcoholic Drinks Packaging Companies

Some of the major players in the market are Ball Corporation, Crown Holdings Inc., Huhtamäki Oyj, Saudi Arabian Glass Co. Ltd, Saverglass SAS, Ardagh Group S.A., Middle East Glass Manufacturing Company SAE, Bonpak (Pty) Ltd, The National Company for Glass Industries (Zouja), and Majan Glass Company SAOG.

Middle East & Africa Alcoholic Drinks Packaging Market Report Coverage

Reasons to Buy the Middle East & Africa Alcoholic Drinks Packaging Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive Country-level analysis of the industry.

Customization Options:

The Middle East & Africa ALCOHOLIC DRINKS PACKAGING market can further be customized as per requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.