Automotive Grille Market: Current Analysis and Forecast (2023-2030)

Report Description

The Automotive Grille Market was valued at 9.4 billion in the year 2022 and is expected to grow at a steady rate of around 4.13 % during the forecast period (2023-2030), owing to the growing customization and easy availability of aftermarket automobile products. Furthermore, growing consumer interest in vehicle customization, especially in emerging markets, has boosted the demand for unique grille designs. Aesthetic appeal, personal style, and the desire to stand out are key motivators for consumers. Moreover, automotive manufacturers are increasingly integrating aerodynamic features into their designs to enhance fuel efficiency. Grilles with optimized airflow patterns contribute to reduced drag and improved overall vehicle performance, adding to their demand. In addition to this, grilles not only serve an aesthetic purpose but also protect the engine from debris, such as rocks and road particles. The need for durable and reliable grilles that can endure tough conditions and maintain functionality is a significant driver in the market.

Some of the major players operating in the market include Magna International Inc.; T-Rex Truck Products; Westin Automotive Products, Inc.; Putco; Dorman Products; PLASTIC OMNIUM; Faltec Europe Ltd; SRG Global; ROUSH PERFORMANCE PRODUCTS, INC.; and TOYODA GOSEI Co., Ltd. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst Product Type, the Mesh Automotive Grille Segment Held Majority of the Market Share in the Year 2022.”

Based on product type, the market is segmented into mesh automotive grille, CNC automotive grille, and billet automotive grille. The mesh automotive grille segment holds the majority of the market share. The primary factor responsible for this high market share includes sleek and sporty aesthetics, where the intricate pattern of interwoven metallic wires or synthetic materials enhances the overall visual appeal of any vehicle, offering a modern and aggressive look. Mesh grilles effortlessly complement various car designs, ranging from sedans to sports cars, contributing to their widespread acceptance among both manufacturers and consumers. Furthermore, mesh grilles excel in terms of airflow and cooling efficiency, providing ample ventilation to the engine compartment. The small openings, characteristic of mesh designs, allow air to pass through, effectively preventing overheating while ensuring optimal engine performance. This feature is particularly valuable for high-performance vehicles or those operating under demanding conditions. In addition to this, mesh automotive grilles are relatively cost-effective compared to their CNC or billet counterparts. The manufacturing process, which involves interweaving materials or using synthetic mesh, often requires less time and resources, making the production costs lower. Factor like these are some of the prominent reasons, why the demand for the mesh grilles is high and also makes them the highest market share holding automotive grilles in the market.

“Amongst Material Type, the ABS Plastic holds the Majority Share of the Market.”

Based on material type, the market is segmented into aluminum, stainless steel, and ABS plastic. The ABS plastic for automotive grilles holds the majority of the market share. ABS plastic grilles are widely regarded for their versatility, cost-effectiveness, and ease of manufacturing. Vehicles with ABS plastic grilles often have a lower overall weight, which can positively impact fuel economy. Moreover, ABS plastic provides designers with ample flexibility to experiment with unique shapes and designs. Although ABS plastic lacks the same level of robustness as aluminum or stainless steel, it remains a popular choice for its balance of affordability and functionality. Furthermore, ABS plastic grilles are often more affordable than aluminum or stainless steel, allowing automakers to reduce production costs without compromising on quality. In addition to this, modern engineering techniques have significantly improved the durability of ABS plastic grilles, making them more resistant to impacts and scratches. This aspect ensures a longer lifespan and better protection for the vehicle’s front end. For instance, in June 2023, MBA Polymer UK announced the launch of ABS polymer, which the company claimed contains 95% recycled material and can be used in electronics, automotive manufacturing, and consumer goods.

“Asia Pacific is anticipated to be one of the Fastest Growing Market for Automotive Grilles across the Globe during the Forecast Period (2023-2030).”

Asia Pacific is emerging as one of the fastest-growing markets for automotive and automotive-related products. The APAC region has witnessed remarkable economic growth over the years, leading to a surge in disposable income and an expanding middle class. As a result, there is a growing demand for automobiles. Furthermore, APAC is also home to several manufacturing giants, such as Japan, China, South Korea, and India. These countries have established themselves as leading producers of automobiles, both for domestic consumption and international exports. Moreover, urbanization is happening at an unprecedented pace in the APAC region, especially in countries like China and India. As more people migrate to cities, there is an increased need for personal transportation. This urban lifestyle shift plays a significant role in driving the demand for automobiles, thereby boosting the automotive grille market. In addition to this, automotive grilles no longer serve just functional purposes but have evolved into a prominent area of vehicle aesthetics. In the APAC region, where consumers hold high regard for vehicle appearance, the demand for visually appealing and unique grilles has soared. These trends, coupled with a rising number of automotive enthusiasts, contribute to the growing market of automotive grilles in the APAC region.

Automotive Grille Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global automotive grille market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.

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Frequently Asked Questions (FAQ)

Research Methodology

Research Methodology for the Automotive Grille Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global automotive grille market were the three major steps undertaken to create and analyze the adoption of automotive grille in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global automotive grille market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

A detailed secondary study was conducted to obtain the historical market size of the automotive grille market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the automotive grille market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product type, material type, and end-user. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the automotive grille market. Further, we conducted factor analysis using dependent and independent variables such as product type, material type, and end-user of the automotive grille market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the automotive grille market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global automotive grille market, and market shares of the segments. All the required percentage shares split and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the automotive grille market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global automotive grille market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global automotive grille market. data was split into several segments & sub-segments after studying various parameters and trends in the areas of the product type, material type, and end-user in the global automotive grille market.

The main objective of the Global Automotive Grille Market Study

The current & future market trends of the global automotive grille market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the automotive grille market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of product type, material type, and end-user.
• Define and analyze the regulatory framework for the automotive grille
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the automotive grille market for the major region
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the automotive grille market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?

Get in touch with team