Daily Fantasy Sports Market: Current Analysis and Forecast (2025-2033)

Daily Fantasy Sports Market Size & Forecast

The Daily Fantasy Sports Market was valued at USD 14,290 million in 2024 and is expected to grow at a strong CAGR of 7.72% for the forecast period (2025- 2033) due to the rising younger male demographic, an increase in willingness to try the product, and leading apps wagering on sports.

Daily Fantasy Sports Market Analysis

The Fantasy sports competition enables sports fans to become their managers, as they can select and organize teams from existing real-life players in professional sports leagues. As betting on sports is illegal, daily fantasy sports offer a proxy for betting, citing it as a skillful team selection rather than a matter of luck. The bolstered growth of the DFS market is propelled by factors such as the global availability of smartphones and faster mobile internet. The increased legalization of sports betting, new technology developments such as AI-based analytics, and AR/VR applications.  Overall, the DFS market offers an immediate, skill-based gaming option (season-long fantasy sports lack a gamelike feeling), resulting in higher user engagement and monetization through users' purchasing of entry fees and the collection of prize pools. The Daily Fantasy Sports (DFS) marketplace represents a growing segment of the broader fantasy sports industry, where players draft short-term "rosters" of real athletes (e.g., a single game or a single day) and compete for cash prizes based on the athletes' actual performances in athletic events.

Daily Fantasy Sports Market Trends

This section discusses the key market trends that influence the various segments of the daily fantasy sports market, as identified by our research experts.

Immersive AR/VR Experiences

The Daily Fantasy Sports market is being driven by immersive augmented and virtual reality (AR/VR) experiences, which increase fan engagement, create strategic opportunities, enhance monetization, and propel momentum toward continued technology advancements. Additionally, continuous interactivity with augmented or virtual reality and high-resolution images has enabled fantasy engagement to transition from a passive app solution to nearly a tangible experience. Furthermore, immersive technology fosters continuous engagement with a fantasy platform, generating extended monetization opportunities through subscriptions to premium features, virtual goods, sponsorship activations, and advertising-driven conversions based on data. Additionally, the increased interactivity and instant analysis of player and team performance will enhance user loyalty and the overall fantasy experience, while also increasing user commitment to the fantasy platform. The synergy of immersive technology and daily fantasy sports will continue to increase user growth and revenue in the nascent XR evolution process, solidifying daily fantasy sports as a mainstay in sports entertainment.

Daily Fantasy Sports Industry Segmentation

This section provides an analysis of the key trends in each segment of the global Daily Fantasy Sports market report, along with forecasts at the global, regional, and country levels for 2025-2033.

The football category dominates the Daily Fantasy Sports market.

Based on the sport type, the market is segmented into football, basketball, baseball, hockey, cricket, and others. The football segment dominated the market owing to its popularity, high financial gains, wider social interaction, and wholesome entertainment. Football is the most popular sport in the American region; hence, people love to watch and wager on the game, rather than merely being spectators. Furthermore, it offers an excellent opportunity to gather with friends, family, or peers, providing an entertaining escape from day-to-day activities. For instance, according to the Fantasy Sports & Gaming, sport betting and DFS participants are male dominant (60% male and 39% female), 38% of participants are between the ages of 18–34, 79% have a college degree or higher, and 63% make more than USD 50,000 annually.

The mobile application category dominates the Daily Fantasy Sports market.

Based on the platform, the market is segmented into website applications and mobile applications. Mobile applications held a significant share in the daily fantasy sports market in 2024, fueled by the booming digital industry and increased technological penetration. Further, it gains access to the real-time data, dynamic personalization, social interaction, and competitive monetization models. In addition, it has transformed the game from AI-driven insights to a gamified user interface by leveraging blockchain to enhance power transparency. Furthermore, the penetration of increasing technologies such as AR/VR and artificial intelligence provides more creative and engaging features. Hence, the diverse monetization strategies, such as in-app purchases, premium leagues, merchandise tie-ups, and even crypto-based rewards, have made this sport a business.

North America held a dominant share of the Daily Fantasy Sports market in 2024.

In the North American region, daily fantasy sports experienced significant growth in 2024, driven by cultural shifts, legislative changes, technological advancements, and strategic developments. The long history of sports culture and high levels of disposable income have substantially created a receptive consumer base in this market. Furthermore, the 2018 Supreme Court ruling paved the way for states to legalize sports betting, initiating a domino effect that established both the legitimacy and growth of DFS, with 38 states currently offering some related wagering options. Additionally, DFS has benefited from technological advancements, primarily through the use of mobile devices. Mobile gateways account for a significant portion of DFS traffic, facilitating on-the-go participation. In addition, DFS participation is driven mainly by the social nature and cash-prize incentives that encourage user engagement. The companies invest heavily in mobile-first platforms, artificial intelligence analytics, and seamless cross-sell capabilities with sports betting. As an example, PrizePicks, one of the largest daily fantasy sports operators in North America, announced its partnership with the Los Angeles Dodgers on June 11, 2025. The partnership featured several digital and in-stadium activations at Dodger Stadium, including PrizePicks, to strengthen its brand presence in baseball.

The U.S. held a dominant share of the North American Daily Fantasy Sports market in 2024.

In the United States, the daily fantasy sports market has experienced substantial growth, driven by a combination of factors including cultural affinity, regulatory landscape, technological advancements, and organizational initiatives in the year 2024. Several aspects outside of these key areas, such as high disposable income, an existing sports fan base, ubiquitous smartphones, and others, have also contributed to the market's enhancement. Federal laws and regulations in the United States have legalized betting money on daily fantasy sports and are being classified as a game of skill rather than a game of chance. Companies are also investing in this by leveraging AI-based analytics, entering league-specific partnerships, and rolling out mobile-first customer experiences to enhance retention and engagement. For example, Splash Sports, one of the largest independent providers of peer-to-peer fantasy sports and skill gaming in the United States, announced on May 2, 2025, that it was launching and expanding its Responsible Gaming program via a partnership with Birches Health.

Daily Fantasy Sports Competitive Landscape

The Daily Fantasy Sports Market is competitive and fragmented, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Daily Fantasy Sports Companies

The major players operating in the market are Dream Sports Group., FanDuel, Yahoo Fantasy Sports LLC., MY11Circle (Games24x7), Stake., ThriveFantasy, PrizePicks, Playerzpot Media Pvt. Ltd., Boom Fantasy, and Sleeper.

Daily Fantasy Sports Market News

• On June 22, 2020, Global Daily Fantasy Sports Inc. announced the acquisition of Playgon Interactive Inc. from its shareholders. In addition, 41,480,009 common shares of Playgon were subject to resale restrictions, such that 12.5% of the Release Escrow Consideration Shares shall be released for sale every quarter following the initial six-month anniversary of the Closing Date.

• December 12, 2024, Bookit Sports Inc., renowned for its dynamic and innovative approach to sports content, announced PrizePicks, one of the largest daily fantasy sports operators in North America, as the brand’s Official Fantasy Sports Partner. The multi-year partnership marked a significant milestone for both industry leaders, promising to enhance the experience for sports enthusiasts and fantasy players alike. 

Daily Fantasy Sports Market Report Coverage

Reasons to buy the Daily Fantasy Sports Market report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, product portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional-level analysis of the industry.

Customization Options:

The Global Daily Fantasy Sports Market can be customized by requirement or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.