Mexico Over the Top (OTT) Market: Current Analysis and Forecast (2025-2033)

Mexico Over the Top (OTT) Market Size & Forecast

The Mexico Over the Top (OTT) Market was valued at USD ~1,424.7 million in 2024 and is expected to grow to a strong CAGR of around 11.2% during the forecast period (2025-2033F), owing to the Rising internet penetration and growing demand for local Spanish-language content.

Mexico Over the Top (OTT) Market Analysis

Over-the-Top (OTT) market means people are able to stream videos directly to their screens without the need for cable or satellite TV networks. Yet, this also applies to pay-to-view SVOD, ad-supported AVOD, and pay-per-view situations. Because of higher penetration of superfast internet and more smartphones among residents in urban and suburban areas, as well as changing what consumers want, the market is growing fast. More people from the middle class spending their incomes on entertainment services drive demand for streaming, while more Spanish films help broaden the platform’s market and involve viewers more.  

Going forward, the segments in Mexico’s OTT market that are experiencing the most growth are those based on subscriptions and ad-based services. Because people look for uninterrupted and good-quality TV shows and movies they can enjoy at any time on several devices, SVOD services do well. AVOD is being adopted at a fast pace, especially due to the popularity of its free content, which became evident when Tubi obtained Premier League streaming rights in Mexico and Central America. Because almost everyone now uses smartphones and pays affordable rates for data, streaming on mobiles is on the rise. Local content is still vital for attracting and retaining customers. Overall, all these points point to an OTT market that is developing and will likely keep growing.

Recent developments underscore the dynamic nature of Mexico’s OTT landscape. In May 2022, OTTera partnered with TV Azteca to expand access by streaming Pay TV channels through Samsung TV Plus, highlighting the importance of strategic alliances. In early 2025, Netflix committed $1 billion over four years to boost original productions in Mexico, including a $2 million investment in Churubusco Studios to strengthen local content creation capabilities. Additionally, new entrants like Azteca Now, launched in 2021, offer free ad-supported streaming options, catering to a diverse viewer base and driving competition. These investments and partnerships indicate growing confidence in Mexico’s OTT ecosystem and its future potential.

Mexico Over the Top (OTT) Market Trends

This section discusses the key market trends that are influencing the various segments of the Mexico Over the Top (OTT) market, as found by our team of research experts.

Mobile-First Consumption

The interesting part of Mexican OTT is that viewers mostly watch shows and movies on their mobile phones. In 2024, a large majority of Mexican users will be streaming content from their mobile phones, so mobile is the main platform. One of the major drivers is that Mexicans have obtained lower-cost mobile data with the help of 4G and 5G, which has greatly contributed to this transition. Netflix, Vix, and YouTube have made it possible for people to download and play their shows offline as well, experience adaptive streaming, and pay for subscriptions from their mobile devices. Most of the viewing on OTT platforms is done by people aged 18 to 34, which makes mobile their main choice. Experts are predicting that more than 100 million people will use smartphones by the year 2026, which could lead to greater attention on mobile-based OTT services.

Emphasis on Localized Content

The demand for local Spanish-language programming has greatly increased viewers’ loyalty and their level of engagement. For this reason, top OTT players are investing a lot in creating content specifically for Mexico. As an example, Netflix is devoting more than USD 1 billion to making original Mexican productions between 2022 and 2026, in order to increase its influence in the market and rival local TV stations. Trending shows from Mexico, such as Luis Miguel: The Series, La Casa de las Flores, and Oscuro Deseo, have become extremely popular in Latin America. Likewise, Vix+ from TelevisaUnivision is speeding up its production of Spanish-language titles and has previewed 70 original series and films for 2024.

Rise of Ad-Supported Models

Even though subscription services are still the most used, AVOD services are gaining greater popularity. Due to rising prices and too many subscriptions, free things with ads now seem like an attractive solution to those watching their wallets. The popularity of Tubi, Pluto TV, and Roku Channel in Mexico has increased a lot. In 2024, Tubi was able to offer Premier League matches to viewers, which led to millions of new users and boosted AVOD’s role in sports entertainment. It makes things simpler for customers and gives companies aiming at smaller groups good advertising opportunities. As per Statista, the AVOD channel in Mexico is predicted to have a 20.1% growth rate, faster than the SVOD in picking up users.

Mexico Over the Top (OTT) Industry Segmentation

This section provides an analysis of the key trends in each segment of the Mexico Over the Top (OTT) market report, along with forecasts at the regional and state levels for 2025-2033.

The Subscription-based market held the dominant share of the Mexico Over the Top (OTT) market in 2024.

Based on Revenue Model, the market is segmented into Subscription-based, Advertising-based, and Transactional Pay-per-View. Among these, the Subscription-based segment is leading the market. People in Mexico are mainly driving the subscription-based segment because they want ad-free entertainment they can access at any time, without hassle. Because so many people look for personalized content, subscription services give them access to all sorts of media, including originals, movies, and series, using devices such as phones, TVs, or tablets. Often, subscriptions appeal to people from Latin America because they are offered at fair prices, include telecom packages, and release content in Spanish. Thanks to its convenient, quality, and affordable content, the number of subscribers on these platforms keeps growing, making subscription the top revenue source in the Mexican OTT arena.

The Drama segment is expected to grow with a significant CAGR during the forecast period (2025-2033) of the Mexico Over the Top (OTT) Market.

Based on the Genre, the market is segmented into Drama, Comedy, Action, Animation, Romance, Children, and Others. Among these, Drama is the largest contributor to the Mexico Over the Top (OTT) industry. Most of the reasons for popularity in the drama segment of Mexico’s OTT market come from the country’s cultural background and the way that viewers get caught up in serialized shows. Frequently, Mexican viewers prefer watching dramas about family, love, issues, and culture, which helps form an emotional bond that leads to loyalty. OTT providers are introducing original dramas that match Mexican and Latin American traditions and interests. Paying attention to smaller, personal storylines draws in a lot of people, keeps them watching for hours, and guarantees long-term viewership, so the drama segment is now among the fastest and most profitable in OTT.

Central Mexico Region will grow the Mexico Over the Top (OTT) market during the forecast period.

The high population in Central Mexico means amount of more potential customers, and advanced internet systems in Central Mexico make it a major player in the OTT sector. A lot of people in Mexico City, Puebla, and Querétaro can access high-speed internet and enjoy digital content on several gadgets. People living in urban and semi-urban regions in this area usually watch both foreign and local Spanish-language series and movies, making this area a good choice for streaming companies. Also, as money in people’s hands increases and smartphones are bought by more users, the use of OTT services is increasing. Because of its strong combination of cultures, economy, and digital offerings, central Mexico is one of the top markets for boosting OTT growth nationwide.

Mexico Over the Top (OTT) Industry Competitive Landscape

The Mexico Over the Top (OTT) market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Mexico Over the Top (OTT) Companies

Some of the major players in the market are Netflix, Disney Plus, Amazon Prime, HBO Max, Crunchyroll, Vix, Apple TV, BLIM, Claro Video, and Cinepolis Klic.

Recent Developments in the Mexico Over the Top (OTT) Market

• In May 2022, OTTera partnered with TV Azteca to expand access by streaming Pay TV channels through Samsung TV Plus, highlighting the importance of strategic alliances.

• In early 2025, Netflix committed $1 billion over four years to boost original productions in Mexico, including a $2 million investment in Churubusco Studios to strengthen local content creation capabilities.

• Additionally, new entrants like Azteca Now, launched in 2021, offer free ad-supported streaming options, catering to a diverse viewer base and driving competition.

Mexico Over the Top (OTT) Market Report Coverage

Reasons to Buy the Mexico Over the Top (OTT) Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional level analysis of the industry.

Customization Options:

The Mexico Over the Top (OTT) market can further be customized as per the requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.