Dental Floss Market: Current Analysis and Forecast (2021-2027)


Emphasis on Product (Waxed Floss, Unwaxed Floss, Other Products); Distribution Channel (Online, Offline); Region/Country









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Report Description
Table of content
Research Methodology

Report Description

Dental Floss Market 2
Dental Floss Market 2

Global Dental floss Market is anticipated to grow with an elevated CAGR of around 6% over the forecast period (2021-2027). A cord of thin filaments which is used in interdental cleaning to remove food and dental plaque from between teeth where the toothbrush is unable to reach is called dental floss. They are used regularly as a part of oral cleaning to maintain oral health.

With rapid technological advancement and rising awareness among the consumers to maintain their oral hygiene, many of the industry players are focused on launching new products in the market due to which the dental floss market is witnessing an uptick all over the globe. For example, in June 2020, BURST Oral Care Launches New Black expanding floss infused with Juniper Berry. The floss is coated with charcoal nano-particles that are adsorptive and antimicrobial. Furthermore, the growing adoption of oral care products leading to the increase in spending by the consumers on these products is also propelling the growth of this market globally.

Furthermore, the growing adoption of tobacco and smoking that cause detrimental effects on oral health is also contributing to the growth of the dental floss market as these products can lead to various oral health issues. For instance, according to the Centers for Disease Control and Prevention, the people who smoke have untreated tooth decay. Almost 40% of adults aged 20 to 64 who currently smoke cigarettes have untreated tooth decay. Also, nearly 43% of adults aged 65 or older who currently smoke cigarettes have lost all their teeth. Owing to the rising prevalence of various oral diseases the market of dental floss is anticipated to grow as there will be a huge demand for interdental cleaning products such as dental floss.

Oral Health Stats

Dental Floss Market 3
Dental Floss Market 3

3M, Colgate-Palmolive Company, Procter & Gamble, Koninklijke Philips NV, Dr. Fresh LLC, Church and Dwight Co. Inc., Lion Corporation, Sunstar Suisse SA, Prestige Consumer Healthcare, Unilever Group, are some of the prominent players operating in the dental floss market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with new varieties of dental floss.

Insights Presented in the Report

“Amongst Product, Waxed Floss segment holds the major share”

Based on product, the dental floss market is segmented into waxed floss, unwaxed floss and other products. The waxed floss segment accounted for the significant market share in 2020 and it is estimated that it will exhibit the highest CAGR during the forecast period. This is because as this type of floss provide additional benefits as they contain some essential oils and enzymes that may help in effective plaque removal.

“Amongst Distribution Channel, Online segment holds the major share”

Based on distribution channel, the dental floss market is divided into online and offline. The online segment is anticipated to grow with the rapid rate in the upcoming years owing to the shifting consumer behavior towards online shopping, the launch of several e-commerce sites and presence of retailer on an on-line platform. Additionally, the proliferation in a number of internet users and the growing penetration of e-commerce across the globe are further propelling the growth of this segment. For instance, according to the renowned market intelligence firm, the global E-Commerce market is expected to expand by USD 1 Trillion By 2025.

“North America represents one of the largest markets of dental floss market”

For a better understanding of the market dynamics of the dental floss market, a detailed analysis was conducted for different regions across the globe including North America (U.S, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom, Italy, and Rest of Europe), Asia-Pacific (China, India, Australia, Japan, and Rest of APAC), Rest of World has been conducted. North America constitutes a major market for the dental floss market industry and generated revenue of USD XX million in 2020 owing to the presence of well-established market players in the region.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

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1.1Market Definitions
1.2Objective of the Study
1.4Stake Holders
1.5Currency Used in Report
1.6Scope of the Global Dental Floss Study


2.1Research Methodology for the Global Dental Floss Market
 2.1.1Main Objective of the Global Dental Floss Market






7.1Waxed Floss 
7.2Unwaxed Floss
7.3Other Products


 9.1.1United States
 9.1.3Rest of North America
 9.2.3United Kingdom
 9.2.6Rest of Europe
 9.3.5Rest of Asia Pacific
10.1Market Drivers 
10.2Market Challenges
10.3Impact Analysis
14.1Demand Side Analysis
14.2Supply Side Analysis
 14.2.1Top Product Launches
 14.2.2Top Business Partnerships
 14.2.3Top Merger & Acquisitions




16.1Porter’s Five forces analysis
 16.1.1Bargaining power of Supplier
 16.1.2Bargaining power of Buyer
 16.1.3Industry Rivalry
 16.1.4Availability of Substitute
 16.1.5Threat of new Entrants
 17.1.1Key Facts
 17.1.2Business Description
 17.1.3Key Product/Services Offerings
 17.1.4Growth Strategy
 17.1.5SWOT Analysis
 17.1.6Key Financials
 17.1.7Recent Developments
17.2Colgate-Palmolive Company
17.3Procter & Gamble
17.4Koninklijke Philips NV
17.5Dr. Fresh LLC
17.6Church and Dwight Co. Inc.
17.7Lion Corporation
17.8Sunstar Suisse SA
17.9Prestige Consumer Healthcare
17.10Unilever Group




Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the global dental floss market were the three major steps undertaken to create and analyze the adoption of dental floss in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global dental floss market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the dental floss through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the dental floss market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as product and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of dental floss across the globe.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the dental floss. Further, we conducted factor analysis using dependent and independent variables such as growing prevalence of oral diseases all over the globe. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the dental floss sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the dental floss market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of dental floss across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the dental floss market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Dental Floss Market 1
Dental Floss Market 1

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the dental floss market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product type, test type and application of the dental floss market.

The main objective of the Dental Floss Market Study

The current & future market trends of dental floss were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of dental floss in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of of product and distribution channel
  • Define and analysis of the regulatory framework for the dental floss industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the dental floss market for the major region
  • Major regions studied in the report include North America, Europe, Asia-Pacific and Rest of the world
  • Company profiles of the dental floss market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry