Europe Automotive Head-up Display Market: Current Analysis and Forecast (2018-2024)

Europe Automotive Head-up Display Market: Current Analysis and Forecast (2018-2024)

Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles) - Insights and Forecast, 2018-2024

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Published: Sep-2018

Pages:110

Table:40

Figure:75

Report ID:UMAU18115

Europe is home to several prominent automotive OEMs and Tier 1 component suppliers. The flourishing relations between both the above players of the supply chain have resulted in the rapid technological advancements in automobiles within the region. In addition to this, the rise in demand for connectivity technologies, stringent government safety regulations and increasing demand of high end luxury and mid-sized vehicles are considered to be the key growth drivers for European automotive head up display market. Moreover, the rise in focus towards advanced driver assistance systems (ADAS) and autonomous vehicles are also propelling the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Insights Presented in the Report:

  • Based on different product types, the European automotive head-up display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making it the fastest growing product type during the forecast period.
  • Europe HUD market is further segmented based on different technologies, which includes conventional and augmented reality. In 2017, augmented reality held the maximum share with a market value of $113.47 million and is expected to prevail till 2024. The rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel its demand, making augmented reality the fastest growing segment during the forecast period (2018-2024).
  • To understand the market of different distribution channels of Europe’s HUD industry, fragmentation has been done across two channels- OEMs and aftermarket. OEMs segment dominated in 2017 with a market value of $111.18 million and is expected to remain the principal distribution channel during the forecast period.
  • Moreover, the market penetration of HUD is increasing across all vehicle types, namely luxury cars, passenger cars and commercial vehicles. Due to the high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
  • For a deep dive analysis of automotive HUD market in Europe, the regional market is further split into several countries. Germany, the U.K, France, Italy, Spain, Russia and Rest of Europe are among some of the most dominant markets in the region for automotive HUD. Germany is the largest automotive market in the region, whereby presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor Germany’s automotive HUD market.

Top Companies Profiled

Some of the top companies profiled in the research report includes Visteon Corporation, Harman International Industries, Inc., Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc and Yazaki Corporation

Reasons to buy the Report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers in depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies and recent developments
  • Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.
  • Examination of industry attractiveness  with the help of Porter’s Five Forces analysis
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

Customization Options:

The Europe Automotive Head-up Display Market can be customized to country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.

1 MARKET INTRODUCTION                  
  1.1 Market Definition                  
  1.2 Objective of the Study                
  1.3 Limitation                  
  1.4 Stakeholders                  
  1.5 Currency used in the Report                
2 RESEARCH METHODOLOGY OR ASSUMPTION              
  2.1 Secondary Data                  
    2.1.1 Key Secondary Sources              
  2.2 Primary Data                  
    2.2.1 Sampling Techniques & Data Collection Methods          
    2.2.2 Primary Participants              
  2.3 Key Market Indicators (Demand & Supply scenario)            
    2.3.1 Demand and Supply Side Analysis            
3 REGULATORY FRAMEWORK                  
  3.1 General Overview                  
    3.1.1 European Commission Regulation for Automotive Head-up Display      
    3.1.2 United Kingdom Regulation for Automotive Head-up Display        
    3.1.3 France Regulation for Automotive Head-up Display          
    3.1.4 Italy Regulation for Automotive Head-up Display          
    3.1.5 Spain Regulation for Automotive Head-up Display          
4 INDUSTRY PERFORMANCE                  
5 EXECUTIVE SUMMARY                  
6 MARKET OVERVIEW                    
  6.1 Introduction                  
  6.2 Market Dynamics                  
    6.2.1 Market Drivers                
      6.2.1.1 Rising Need of Information and Connectivity Technology      
      6.2.1.2 Increasing number of Luxury and SUV’s          
      6.2.1.3 Augmented Reality; An On-going Trend in HUD’s        
    6.2.2 Market Restraints                
      6.2.2.1 Excessive cost of the technology          
      6.2.2.2 Evolution of Active Window Display Technology        
    6.2.3 Opportunities in the Market              
      6.2.3.1 High Tech Engineering & Infrastructure Capabilities        
      6.2.3.2 Evolution of Autonomous and Electric cars        
  6.3 Key Market Indicators                
7 MARKET INSIGHTS BY PRODUCT                
  7.1 General Overview                  
    7.1.1 Windshield HUD                
    7.1.2 Combiner HUD                
8 MARKET INSIGHTS BY TECHNOLOGY                
  8.1 General Overview                  
    8.1.1 Conventional HUD                
    8.1.2 Augmented Reality HUD              
9 MARKET INSIGHTS BY VEHICLE TYPE                
  9.1 General Overview                  
    9.1.1 Luxury Cars                
    9.1.2 Passenger Cars                
    9.1.3 Commercial Vehicles               
10 MARKET INSIGHTS BY COUNTRY                
  10.1 General Overview                  
  10.2 Europe Automotive Head-Up Display Market            
    10.2.1 Europe Automotive Head-Up Display Market, by Product        
    10.2.2 Europe Automotive Head-Up Display Market, by Technology        
    10.2.3 Europe Automotive Head-Up Display Market, by Vehicle Type        
    10.2.4 Europe Automotive Head-Up Display Market, by Country        
      10.2.4.1 Germany Automotive Head-Up Display Market        
        10.2.4.1.1 Germany Automotive Head-Up Display Market, by Product    
        10.2.4.1.2 Germany Automotive Head-Up Display Market, by Technology  
        10.2.4.1.3 Germany Automotive Head-Up Display Market, by Vehicle Type  
      10.2.4.2 France Automotive Head-Up Display Market        
        10.2.4.2.1 France Automotive Head-Up Display Market, by Product    
        10.2.4.2.2 France Automotive Head-Up Display Market, by Technology    
        10.2.4.2.3 France Automotive Head-Up Display Market, by Vehicle Type    
      10.2.4.3 United Kingdom Automotive Head-Up Display Market      
        10.2.4.3.1 UK Automotive Head-Up Display Market, by Product    
        10.2.4.3.2 UK Automotive Head-Up Display Market, by Technology    
        10.2.4.3.3 UK Automotive Head-Up Display Market, by Vehicle Type    
      10.2.4.4 Russia Automotive Head-Up Display Market        
        10.2.4.4.1 Russia Automotive Head-Up Display Market, by Product    
        10.2.4.4.2 Russia Automotive Head-Up Display Market, by Technology    
        10.2.4.4.3 Russia Automotive Head-Up Display Market, by Vehicle Type    
      10.2.4.5 Italy Automotive Head-Up Display Market        
        10.2.4.5.1 Italy Automotive Head-Up Display Market, by Product    
        10.2.4.5.2 Italy Automotive Head-Up Display Market, by Technology    
        10.2.4.5.3 Italy Automotive Head-Up Display Market, by Vehicle Type    
      10.2.4.6 Spain Automotive Head-Up Display Market        
        10.2.4.6.1 Spain Automotive Head-Up Display Market, by Product    
        10.2.4.6.2 Spain Automotive Head-Up Display Market, by Technology    
        10.2.4.6.3 Spain Automotive Head-Up Display Market, by Vehicle Type    
      10.2.4.7 Rest of Europe Automotive Head-Up Display Market      
        10.2.4.7.1 Rest of Europe Automotive Head-Up Display Market, by Product  
        10.2.4.7.2 Rest of Europe Automotive Head-Up Display Market, by Technology  
        10.2.4.7.3 Rest of Europe Automotive Head-Up Display Market, by Vehicle Type  
11 COMPETITIVE SCENARIO                  
  11.1 Europe Automotive Head-Up Display Market Share, by Key Players, 2017        
12 COMPANY PROFILES                  
  12.1 Visteon Corporation                
    12.1.1 Key Facts                  
    12.1.2 Business Description              
    12.1.3 Key Product/Services Offerings            
    12.1.4 SWOT Analysis                
    12.1.5 Key Financials                
      12.1.5.1 Revenue Split, by Region            
      12.1.5.2 Revenue Split, by Business Segment          
    12.1.6 Recent developments              
  12.2 Harman International Industries, Inc.              
    12.2.1 Key Facts                  
    12.2.2 Business Description              
    12.2.3 Key Product/Services Offerings            
    12.2.4 SWOT Analysis                
    12.2.5 Key Financials                
      12.2.5.1 Revenue Split, by Region            
      12.2.5.2 Revenue Split, by Business Segment          
    12.2.6 Recent developments              
  12.3 Continental AG                  
    12.3.1 Key Facts                  
    12.3.2 Business Description              
    12.3.3 Key Product/Services Offerings            
    12.3.4 SWOT Analysis                
    12.3.5 Key Financials                
      12.3.5.1 Revenue Split, by Region            
      12.3.5.2 Revenue Split, by Business Segment          
    12.3.6 Recent developments              
  12.4 TomTom NV                  
    12.4.1 Key Facts                  
    12.4.2 Business Description              
    12.4.3 Key Product/Services Offerings            
    12.4.4 SWOT Analysis                
    12.4.5 Key Financials                
      12.4.5.1 Revenue Split, by Region            
      12.4.5.2 Revenue Split, by Business Segment          
    12.4.6 Recent developments              
  12.5 AUDI AG                    
    12.5.1 Key Facts                  
    12.5.2 Business Description              
    12.5.3 Key Product/Services Offerings            
    12.5.4 SWOT Analysis                
    12.5.5 Key Financials                
      12.5.5.1 Revenue Split by Region            
      12.5.5.2 Revenue Split by Product or others          
    12.5.6 Recent developments              
  12.6 Daimler AG                  
    12.6.1 Key Facts                  
    12.6.2 Business Description              
    12.6.3 Key Product/Services Offerings            
    12.6.4 SWOT Analysis                
    12.6.5 Key Financials                
      12.6.5.1 Revenue Split by Region            
      12.6.5.2 Revenue Split by Product or others          
    12.6.6 Recent developments              
  12.7 Robert Bosch GmbH                  
    12.7.1 Key Facts                  
    12.7.2 Business Description              
    12.7.3 Key Product/Services Offerings            
    12.7.4 SWOT Analysis                
    12.7.5 Key Financials                
      12.7.5.1 Revenue Split by Region            
      12.7.5.2 Revenue Split by Product or others          
    12.7.6 Recent developments              
  12.8 Denso Corporation                  
    12.8.1 Key Facts                  
    12.8.2 Business Description              
    12.8.3 Key Product/Services Offerings            
    12.8.4 SWOT Analysis                
    12.8.5 Key Financials                
      12.8.5.1 Revenue Split by Region            
      12.8.5.2 Revenue Split by Product or others          
    12.8.6 Recent developments              
  12.9 Aptiv  Plc                    
    12.9.1 Key Facts                  
    12.9.2 Business Description              
    12.9.3 Key Product/Services Offerings            
    12.9.4 SWOT Analysis                
    12.9.5 Key Financials                
      12.9.5.1 Revenue Split by Region            
      12.9.5.2 Revenue Split by Product or others          
    12.9.6 Recent developments              
  12.10 Yazaki Corporation                  
    12.10.1 Key Facts                  
    12.10.2 Business Description              
    12.10.3 Key Product/Services Offerings            
    12.10.4 SWOT Analysis                
    12.10.5 Key Financials                
      12.10.5.1 Revenue Split, by Region            
      12.10.5.2 Revenue Split, by Business Segment          
    12.10.6 Recent developments              

Analyzing historical market, estimation of the current market and forecasting the future market of the European Automotive Head-up Display market were the three major steps undertaken to create and analyze the overall adoption of Automotive Head-up Display in the European automotive sector. Exhaustive secondary research was conducted to collect the historical market of the product/technology and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the head-up display market. After all the assumption, market engineering and validation of market numbers through primary interviews, top-down approach was employed to forecast the complete market size of the European automotive head-up display market. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the market. Detailed research methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the European Automotive Head-up Display technology through company internal sources such as annual report & financial statements, performance presentations, press releases, inventory records, sales figures etc. and external sources including trade journals, news & articles, government publications, International Organization of Motor Vehicle Manufacturers, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications.

Step 2: Market Segmentation:

After obtaining historical market size of the overall market, detailed secondary analysis was conducted to gather historical market insights and share for different segments & sub-segments of the European Automotive Head-up Display market. Major segments included in the report are product type, technology type and vehicle type.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the European Automotive Head-up Display technology. Factor analysis was conducted using dependent and independent variable such as purchasing power, government initiatives, penetration of head-up display, government regulations in major country in the European region. Historical trends of the European Automotive Head-up Display market and their year-on-year impact on the market size and share in the recent past were analyzed. Demand and supply side scenario was also thoroughly studied.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in market, market share of these players, industry’s supply chain, and value chain of the industry. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities available in the market. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast pertaining to 2024 for different segment and sub-segments in major country in the European region. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size and rate of adoption of Automotive Head-up Display in major countries in the European region in value terms (US$)
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players across different technologies and markets as well as market share of each player. Also, the growth strategies adopted by these players to compete in the rapidly growing European automotive head-up display market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head etc.). Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive at precise statistical numbers of each segment and sub-segment pertaining to the European automotive head-up display market. Data was split into several segments & sub-segments post studying several parameters and trends in the areas of Windshield HUD and Combiner HUD. Further, based on the technology type, Conventional HUD and Augmented Reality HUD were also taken into consideration in the evaluation of European Automotive Head-up Display market and by vehicle type; the market is segmented into Luxury Cars, Passenger Cars and Commercial Vehicles.

Main objective of the European Automotive Head-up Display Market Study

The current & future market trends of the European Automotive Head-up Display are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of the European Automotive Head-up Display in terms of value (US$)
  • Analyse the current and forecast market size of different segments and sub-segments of the European Automotive Head-up Display. Segments in the study include technology type, product type and vehicle type
  • Define and describe the technologies and protocols used in the Automotive Head-up Display
  • Anticipate potential risk present within the industry along with customer and competitor analysis
  • Define and analysis of the government regulations for the Automotive Head-up Display in major countries in the European region
  • Analyse the current and forecast market size of the European Automotive Head-up Display, for countries including Germany, France, United Kingdom, Russia, Italy, Spain and Rest of Europe
  • Define and analyse the competitive landscape for the European Automotive Head-up Display Market and the growth strategies adopted by the market players to sustain in the rapidly growing market

Analyzing historical market, estimation of the current market and forecasting the future market of the European Automotive Head-up Display market were the three major steps undertaken to create and analyze the overall adoption of Automotive Head-up Display in the European automotive sector. Exhaustive secondary research was conducted to collect the historical market of the product/technology and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the head-up display market. After all the assumption, market engineering and validation of market numbers through primary interviews, top-down approach was employed to forecast the complete market size of the European automotive head-up display market. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the market. Detailed research methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the European Automotive Head-up Display technology through company internal sources such as annual report & financial statements, performance presentations, press releases, inventory records, sales figures etc. and external sources including trade journals, news & articles, government publications, International Organization of Motor Vehicle Manufacturers, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications.

Step 2: Market Segmentation:

After obtaining historical market size of the overall market, detailed secondary analysis was conducted to gather historical market insights and share for different segments & sub-segments of the European Automotive Head-up Display market. Major segments included in the report are product type, technology type and vehicle type.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the European Automotive Head-up Display technology. Factor analysis was conducted using dependent and independent variable such as purchasing power, government initiatives, penetration of head-up display, government regulations in major country in the European region. Historical trends of the European Automotive Head-up Display market and their year-on-year impact on the market size and share in the recent past were analyzed. Demand and supply side scenario was also thoroughly studied.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in market, market share of these players, industry’s supply chain, and value chain of the industry. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities available in the market. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast pertaining to 2024 for different segment and sub-segments in major country in the European region. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size and rate of adoption of Automotive Head-up Display in major countries in the European region in value terms (US$)
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players across different technologies and markets as well as market share of each player. Also, the growth strategies adopted by these players to compete in the rapidly growing European automotive head-up display market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head etc.). Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive at precise statistical numbers of each segment and sub-segment pertaining to the European automotive head-up display market. Data was split into several segments & sub-segments post studying several parameters and trends in the areas of Windshield HUD and Combiner HUD. Further, based on the technology type, Conventional HUD and Augmented Reality HUD were also taken into consideration in the evaluation of European Automotive Head-up Display market and by vehicle type; the market is segmented into Luxury Cars, Passenger Cars and Commercial Vehicles.

Main objective of the European Automotive Head-up Display Market Study

The current & future market trends of the European Automotive Head-up Display are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of the European Automotive Head-up Display in terms of value (US$)
  • Analyse the current and forecast market size of different segments and sub-segments of the European Automotive Head-up Display. Segments in the study include technology type, product type and vehicle type
  • Define and describe the technologies and protocols used in the Automotive Head-up Display
  • Anticipate potential risk present within the industry along with customer and competitor analysis
  • Define and analysis of the government regulations for the Automotive Head-up Display in major countries in the European region
  • Analyse the current and forecast market size of the European Automotive Head-up Display, for countries including Germany, France, United Kingdom, Russia, Italy, Spain and Rest of Europe
  • Define and analyse the competitive landscape for the European Automotive Head-up Display Market and the growth strategies adopted by the market players to sustain in the rapidly growing market

Europe Automotive Head-up Display Market: Current Analysis and Forecast (2018-2024)