Automotive Head Up Display Market: Current Analysis and Forecast (2022-2028)

Report Description

Global Automotive Head up Display Market is expected to grow at a significant rate of around 20.1% during the forecast period. A head up display (HUD) is a display that allows the user to see displayed data without looking away from the outside world. A display technology that superimposes images onto the inside of the windshield to enable drivers to view the information while keeping their eyes on the road. The demand for high-end luxury and mid-size cars with advanced safety features including head up displays coupled with significant growth in the use of smartphones and navigation systems is anticipated to enhance demand in the market. Further, the introduction of stringent government regulations regarding safety, continuous reduction in the price of head up displays, advancement in technology, and organic growth in automobile production to further boost the growth of the market during the forecast period. Moreover, the companies are launching new technologically advanced products in the market, which is also driving market growth. For instance, in June 2021, Hyundai Motor Company introduced a cluster-less head up display (HUD), that features optical glass installed in the dashboard and angled toward the driver, which ensures better vision.

Aptiv, AUDI AG, Continental AG, Mercedes-Benz Group AG, Denso Corporation, HARMAN International., Robert Bosch GmbH, TomTom International BV, Visteon Corporation and Yazaki Corporation and others are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst technology, conventional HUD category to witness higher CAGR during the forecast period”

Based on the technology, the market is bifurcated into conventional HUD and augmented reality HUD. The conventional HUD is expected to witness a higher CAGR during the forecast period. Conventional HUD is any transparent display that projects critical information without the need for drivers or users to look away from their frame. Moreover, major vehicle manufacturers are adopting conventional HUD to give a better and more transparent view of surroundings, which is likely to drive segment growth during the forecast period.

“Amongst sales channel, the OEM category to hold a dominant share in the market in 2021 ”

On the basis of sales channel, the market is bifurcated into OEM and aftermarket. The OEM category held the dominant share of the market in 2021. The sales through the Original Equipment Manufacturers (OEMs) channel are more credible and authentic to the automakers. Automakers prefer to buy automotive HUDs from original manufacturers rather than relying on the third-party or aftermarket. The OEM sales channel is less prone to risks or faults in the products. The products or services belong to a brand that already has an established market presence. Thus, the above-mentioned factors are driving the market growth.

“Amongst vehicle type, SUV category to witness higher CAGR during the forecast period”

On the basis of vehicle type, the market is segmented into luxury car, premium car, and SUV. One of the latest trends gaining momentum in the market is the increasing demand for small and compact-sized SUVs. SUV vehicles are mainly used for off-roading travel, wherein advanced display technology would provide useful information including tire pressures, fuel level, vehicular stats, and navigation details to mitigate driver distraction and provide a better driving experience. Leading automakers are focussing on developing entry-level, small size and medium-size SUVs to extend their customer base and increase their product portfolio. Key vendors are Ford, GM, Daimler, Toyota, Volkswagen, Audi, and BMW are offering advanced safety features including head up displays as standard or optional add-on features across their models.

Automotive Head Up Display Market Report Coverage

“North America to hold a significant share in the market.”

In 2021, North America held a significant share of the global automotive head up display market, which is due to several factors, including the presence of major key players in the region, technological advancements, and increasing need for safety and security concerns are the major drivers for the automotive head up display market in the region. Furthermore, the rising number of car accidents is fueling the growth of the market in the region. For instance, as per the United States Department of Transportation, approximately 39,606 motor vehicle crash-related deaths were registered in 2019 in the U.S. Thus, the above-mentioned factors are propelling regional growth.

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global automotive head up display market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Automotive Head up Display Market Analysis (2022-2028)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global automotive head up display market were the three major steps undertaken to create and analyze the adoption of automotive head up display in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global automotive head up display market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the automotive head up display market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the automotive head up display market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product, technology, sales channel, and vehicle type. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the automotive head up display market. Further, we conducted factor analysis using dependent and independent variables such as various product, technology, sales channel, and vehicle type of automotive head up displays. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the automotive head up display market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global automotive head up display market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the automotive head up display market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global automotive head up display market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions`

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global automotive head up display market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product, technology, sales channel, and vehicle type in the global automotive head up display market.

The main objective of the Global Automotive Head up Display Market Study

The current & future market trends of the global automotive head up display market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the automotive head up display market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of product, technology, sales channel, and vehicle type
• Define and analysis of the regulatory framework for the automotive head up display industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the automotive head up display market for the major region
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the automotive head up display market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
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