MENA Digital Health Market: Current Analysis and Forecast (2023-2030)

Report Description

MENA Digital Health Market – Current Scenario and Forecast (2023-2030)

The MENA digital health market was valued at USD 10,981.76 million in the year 2022 and is expected to grow at a strong CAGR of around 19.6% during the forecast period. This is mainly due to rapid advancements in technology, increasing smartphone penetration and a growing awareness of the benefits of digital health solutions are key drivers propelling this expansion. The region’s diverse healthcare landscape, coupled with a rising prevalence of chronic diseases, creates a pressing need for innovative and accessible healthcare solutions. For instance, In the United Arab Emirates (UAE), a study among university students found a prevalence of chronic diseases ranging from 16.5% to 30.0%. The population at risk of chronic diseases in the MENA region, i.e., those over 60, currently ranges from 0.8% in the UAE to 10.6% in Turkey, and these percentages are expected to increase significantly in the coming years. Also, as per WHO) non-communicable diseases (NCDs) account for approximately 70% of deaths in the region.

Some of the major players operating in the market include Koninklijke Philips N.V.; Medtronic; Honeywell International Inc; AMD Global Telemedicine; Aerotel Medical Systems (1998) Ltd.; Teladoc Health, Inc.; MCKESSON CORPORATION; Siemens Healthineers AG; Oracle; CISCO Systems, Inc. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst technology, the mHealth category is expected to grow at the fastest CAGR during the forecast period.”

Based on technology, the market is segmented into telehealth, mHealth, and digital health systems. Among them, the mHealth category is expected to grow at the fastest CAGR during the forecast period. Mobile health (mHealth) technologies have played a pivotal role in advancing healthcare accessibility across MENA countries. With the widespread use of smartphones, wearables, mHealth applications have become instrumental in delivering healthcare services, health education, and remote monitoring. For instance, In September 2022 – The release of the HUAWEI Band 7, HUAWEI WATCH GT 3 Pro in South African retail stores, and the HUAWEI online shop marks a turning point in the development of fitness and health wearable technology. The two smartwatches and fitness bands preserve the design and material quality of high-end luxury watches, have an extraordinarily long battery life, and include a variety of advanced capabilities to assist users in learning new ways to lead active and healthy lifestyles.

“Amongst component, the services category is expected to grow at the fastest CAGR during the forecast period.”

Based on the component, the market is segmented into hardware, software, and services. Among them, the services category is expected to grow at the fastest CAGR during the forecast period. Digital health services form the backbone of the healthcare transformation in MENA, offering a spectrum of solutions ranging from telehealth consultations to personalized health coaching. Telemedicine services have become particularly vital, providing convenient access to healthcare professionals in a region characterized by diverse geographical challenges. Health education and awareness programs delivered through digital platforms contribute to preventive care initiatives, reducing the burden on healthcare facilities. Moreover, the outsourcing of healthcare services, such as medical transcription and virtual assistance, enhances operational efficiency for healthcare providers.

“Saudi Arabia Region is Expected to Grow at a Significant rate During the Forecast Period”

Saudi Arabia’s digital health market is experiencing robust growth driven by government initiatives, increased healthcare awareness, and technological advancements. Vision 2030, the country’s ambitious development plan, emphasizes the importance of a robust healthcare system, fostering a conducive environment for digital health adoption. For instance, according to Faisal Durrani, Knight Frank’s partner and head of research in the MENA Saudi Arabia is planning to build medical facilities worth USD 13.8 billion by 2030. Also, the increasing prevalence of chronic diseases and the need for efficient healthcare delivery have spurred investments in telemedicine, electronic health records (EHR), and health apps. For instance, King Faisal Specialist Hospital and Research Centre (KFSH&RC) in Saudi Arabia has signed a non-binding MoU with Oracle to advance the digitization of the healthcare sector. The collaboration aims to accelerate the application of EHR technology and improve digital transformation in the Saudi healthcare sector.

MENA Digital Health Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The MENA Digital Health Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the MENA Digital Health Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the MENA Digital Health Market were the three major steps undertaken to create and analyze the adoption of Home Healthcare in major countries in MENA. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the MENA Digital Health Market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the MENA Digital Health Market through company internal sources such as annual reports & and financial statements, performance presentations, press releases, etc., and external sources including journals, news & and articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the MENA Digital Health Market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & and sub-segments for major regions. Major segments are included in the report as technology and component. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the MEpeNA Digital Health Market. Further, we conducted factor analysis using dependent and independent variables such as technology and component of the MENA Digital Health Market. A thorough analysis was conducted of demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the MENA Digital Health Market sector across the globe. 

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the MENA Digital Health Market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the MENA Digital Health Market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the MENA Digital Health Market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the MENA Digital Health Market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the technology and component in the MENA Digital Health Market.

The main objective of the MENA Digital Health Market Study

The current & future market trends of the MENA Digital Health Market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the MENA Digital Health Market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of the technology and component.
• Define and analysis of the regulatory framework for the surgical instrument
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the MENA Digital Health Market for the major region.
• Company profiles of the MENA Digital Health Market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

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