Nutrigenomics Market: Current Analysis and Forecast (2021-2027)


Emphasis on Product (Reagents & Kits, Services); Technique (Saliva, Buccal Swab, Blood, Others); Application (Obesity, Cardiovascular Disorders, Diabetes, Anti-Aging, Cancer Research, Others); Region and Country







Report ID:



  Get a Free Sample
SKU: UMEP21359 Categories: ,
Report Description
Table of content
Research Methodology

Report Description

Nutrigenomics Market
Nutrigenomics Market

Nutrigenomics empowers nutritionists to advise personalized diets for obese and diseased people to control their weight and maintain a healthy lifestyle. Obesity is one of the major factors for chronic disease progression such as diabetes and cardiovascular disorders that ends in dangerous life-threatening consequences. Obese people are progressively favoring nutrigenomics testing to enhance healthy eating habits. This growing population of the obese population will accelerate nutrigenomics market growth in the forthcoming future. For instance, according to the Health Survey for England 2019 estimates that 28% of adults in England are obese and a further 36.2% are overweight but not obese. Obesity is usually defined as having a body mass index (BMI) of 30 or above. BMI between 25 and 30 is classified as ‘overweight. The survey found that men are more likely than women to be overweight or obese (68.2% of men, 60.4% of women). People aged 45-74 are most likely to be overweight or obese. Further, the rising collaborations between key industry players are also burgeoning the growth of the nutrigenomics industry. Like, in November 2020, Unilever announced that it has signed an agreement to acquire SmartyPants Vitamins, a U.S.‐based Vitamin, Mineral & Supplement company to provide their consumer’s innovative future foods.

Moreover, the increasing cases of cancer are adding pace to the growth of the nutrigenomics market. According to the American Cancer Society, in 2020, there were approximately 89,500 cancer cases diagnosed and about 9,270 cancer deaths in adolescents and young adults aged between 15 to 39 years in the US.  Hence, cancer is expected to witness healthy growth in the future contributing to the growing demand in the nutrigenomics market. The covid-19 pandemic has firstly impacted the nutrigenomics market adversely but when people get to know that their healthy immune system can fight the Covid-19 virus and people will get cured by it. Mostly, people started taking a personalized and healthy diet to fight against Covid-19. Thus, it positively impacted the nutrigenomics market. For instance, according to Frontiers in Nutrition Article, in June 2021, specific nutrients like vitamin D, zinc, and selenium are important for clinical management of COVID-19 and this will present direct prevention strategies based on population-specific nutrigenetic profiles.

Value Chain Analysis of Nutrigenomics Market

Nutrigenomics Market
Nutrigenomics Market

Unilever Group, WellGen Inc., DSM, Metagenics Inc., Nutrigenomix Inc., GX Sciences Inc., BASF SE, Cura Integrative Medicine, Danone, Xcode Life are some of the prominent players operating in the nutrigenomics market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products.

Insights Presented in the Report

“Amongst Product, Reagents and Kits segment holds the major share”

Based on product, the market is bifurcated into reagents & kits, and services. The reagents & kits segment grabbed the major market in 2020 due to the surge in demand for ancestry testing, with the use of cheek swabs or saliva DNA test kits. For instance, according to the data given by the MIT Institute and Technology, more than 26 million customers had added their respective DNA to four major health databases and commercial ancestry.

“Amongst Technique, Saliva segment is anticipated to witness highest CAGR during the analyzed period”

Based on technique, the market is bifurcated into saliva, buccal swab, blood, and others. The saliva segment ruled the major market and accounted for the maximum share in 2020 due to the increasing use of saliva samples for DNA testing globally. This has positively influenced the segment demand in the industry.

“Amongst Application, Obesity segment holds the major share”

Based on application, the market is bifurcated into obesity, cardiovascular disorders, diabetes, anti-aging, cancer research, and others. The obesity segment grabbed the major market in 2020 and accounted for the maximum revenue during the forecast period. The increasing obese population is due to the rise in the prevalence of lifestyle and eating habits of the population. Further, nutrigenomics helps in understanding the population on individual gene level and as per the genes, a properly nutritious diet will promote the reduction in obesity.

“North America signifies one of the largest markets of Nutrigenomics market”

For a better understanding of the market dynamics of the nutrigenomics market, a detailed analysis was conducted for different regions across the globe including North America (US, Canada, and the Rest of North America), Europe (Germany, UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of APAC), Rest of World. North America constitutes a major market for nutrigenomics and generated maximum revenue in 2020 owing to the high government funding, robust personal healthcare spending, developed awareness programs, rapid acceptance of new analytical techniques, and the presence of skilled professionals and physicians.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

Customization Options:

The Nutrigenomics Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

You can also purchase parts of this report. Do you want to check out a section wise
price list?

 1.1Market Definitions
 1.2Objective of the Study
 1.4Stake Holders
 1.5Currency Used in Report
 1.6Scope of the Global Nutrigenomics Market Study


 2.1Research Methodology for the Global Nutrigenomics Market
  2.1.1Main Objective of the Global Nutrigenomics Market


 8.1Reagents & Kits


 9.2Buccal Swab


  11.1.1United States
  11.1.3Rest of North America
  11.2.3United Kingdom
  11.2.6Rest of Europe
  11.3.5South Korea
  11.3.6Rest of Asia Pacific
 12.1Market Drivers 
 12.2Market Challenges
 12.3Impact Analysis


 14.1Demand Side Analysis
 14.2Supply Side Analysis
  14.2.1Top Product Launches
  14.2.2Top Business Partnerships
  14.2.3Top Merger & Acquisitions


 18.1Porter’s Five forces analysis
  18.1.1Bargaining power of Supplier
  18.1.2Bargaining power of Buyer
  18.1.3Industry Rivalry
  18.1.4Availability of Substitute
  18.1.5Threat of new Entrants
 19.1  Unilever Group
  19.1.1Key Facts
  19.1.2Business Description
  19.1.3Key Product/Services Offerings
  19.1.4Growth Strategy
  19.1.5SWOT Analysis
  19.1.6Key Financials
  19.1.7Recent Developments
 19.2WellGen Inc.
 19.4Metagenics Inc.
 19.5Nutrigenomix Inc.
 19.6GX Sciences Inc.
 19.7BASF SE 
 19.8GX Sciences Inc.
 19.10Xcode Life

Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the Global Nutrigenomics Market were the three major steps undertaken to create and analyze the adoption of nutrigenomics in different segments across major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the nutrigenomics sector. Post assumption and validation of market numbers through primary interviews, we employed a top-down approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detailed secondary study was conducted to obtain the historical market size of the nutrigenomics market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the nutrigenomics market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments for major regions. Major segments included in the report are product, technique, and application. Further country-level analyses were conducted to evaluate the overall adoption of the nutrigenomics market in every region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of nutrigenomics. Further, we conducted factor analysis using dependent and independent variables such as the increasing demand of people towards personalized nutrition and food safety and the increasing diabetic and obese patient population across the world will upsurge the demand for nutrigenomics. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the nutrigenomics industry across the globe. 

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the nutrigenomics market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down approach was applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (USD) and the adoption rate of nutrigenomics across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the nutrigenomics market in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Nutrigenomics Market
Nutrigenomics Market

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the nutrigenomics market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product, technique, and application of the nutrigenomics market.

Main Objective of the Nutrigenomics Market Study

The current & future market trends of nutrigenomics were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of nutrigenomics in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of product, technique, and application
  • Define and analysis of the regulatory framework for the nutrigenomics industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the nutrigenomics market for the major region
  • Major regions studied in the report include North America (US, Canada, Rest of North America), Europe (Germany, UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), and Rest of the World
  • Company profiles of the nutrigenomics market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive country level analysis of the industry