Ostomy Care Market: Current Analysis and Forecast (2022-2028)


Emphasis on Product (Ostomy bags (One-piece Bag, Two-piece Bag), Ostomy Accessories (Stoma Rings, Ostomy Flanges, Flange Extenders, Barriers, Others)); Application (Colostomy, Ileostomy, Urostomy); End-User (Homecare Settings, Hospitals, Others); and Region/Country







Report ID:



  Get a Sample
Report Description
Table of content
Research Methodology

Report Description

Ostomy Care Market
Ostomy Care Market

The ostomy care market is expected to register a CAGR of approx. 5% over the period of 2022-2028. An ostomy is a surgical procedure that opens abdominal wall. This opening connects an area within body to the outside world, typically through abdominal muscles and skin. Ostomy surgery alters the way waste exits body. Ostomy procedures frequently remove fecal waste (poop), but they can also remove urine (pee). The growing demand for ostomy care can be attributed to the Increasing prevalence of colorectal cancer across the globe. For instance, according to Cancer.Org, in 2022, colorectal cancer is the third most common cancer diagnosed in the United States. 106,180 new cases of colon cancer are detected in United States. Owing to the glaring statistics, increasing number of patient suffering from colorectal cancer is leading to the growing demand for ostomy care and would contribute to the growth of the market in the forthcoming period as well. Furthermore, the ostomy care market is anticipated to grow on account of the increase in healthcare spending and rise in favorable reimbursement system in developed countries. However, some of the restraints in the market including the rising discomfort and other issues associated with the use of ostomy bags and rising adoption of alternative treatments are impeding the growth of this market all over the world.

Coloplast, B. Braun Melsungen AG, Hollister Incorporated, ConvaTec Inc., Salts Healthcare, Marlen Manufacturing, Flexicare Medical Limited, 3M, Smith & Nephew, Welland Medical Limited are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst products, the ostomy bags category accounted for the significant share in the market in 2020”

Based on the products, the ostomy care market is segmented into ostomy bags and ostomy accessories. The ostomy bags segment accounted for a significant market share and it is estimated that it will grow rapidly during the projected timeframe owing to upsurge of temporary as well as permanent stoma surgeries among people suffering from Inflammatory Bowel Disease, small and large intestine cancer. In addition, its high utilization and inexpensive cost are likely to boost the growth of the segment

“Amongst application, the colostomy category is expected to witness considerable CAGR during the forecast period”

Based on the application, the market is fragmented into colostomy, ileostomy, and urostomy. The colostomy segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. The elderly population and the high frequency of colon cancer are the major factors driving the segment. In addition, the increased incidence of colon cancer, stomach cancer, and inflammatory bowel disease (IBD) in both developed and developing nations are the likely to boost the segment growth.

“Amongst end-users, the homecare setting category is expected to witness considerable CAGR during the forecast period”

Based on the end-users, the market is fragmented into homecare setting, hospitals, and others. The homecare setting segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period Homecare settings ensure ongoing stoma care by trained nurses. It provides proper care to a patient, which significantly reduces the risk of ostomy-related complications, thereby reducing emergency visits to hospitals. Moreover, patient-centric care offered by home healthcare is also expected to drive the segment.

“Europe to witness significant growth during the forecast period”

For a better understanding of the market dynamics of the ostomy care market, a detailed analysis was conducted for different regions across the globe including North America (the U.S, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom, Italy, and Rest of Europe), Asia-Pacific (China, India, Australia, Japan, and Rest of APAC), Rest of World has been conducted. Europe constitutes a major market for the ostomy care industry owing to increase in the number of stoma patients due to Crohn’s disease and ulcerative colitis or Inflammatory Bowel Disease.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.


Customization Options:

Global ostomy care market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

You can also purchase parts of this report. Do you want to check out a section wise
price list?

1.1.Market Definitions
1.2.Main Objective
2.1.Research Process of the Ostomy Care Market
2.2.Research Methodology of the Ostomy Care Market
2.3.Respondent Profile   










7.1.Ostomy Bags   
 7.1.1.One-piece Bag  
 7.1.2.Two-piece Bag  
7.2.Ostomy Accessories  
 7.2.1.Stoma Rings  
 7.2.2.Ostomy Flanges 
 7.2.3.Flange Extenders 




9.1.Homecare Settings
10.1.North America    
 10.1.1.The U.S.  
 10.1.3.Rest of North America
 10.2.2.The U.K.  
 10.2.6.Rest of Europe 
 10.3.5.Rest of Asia-Pacific 
10.4.Rest of World   


11.1.Market Drivers
11.2.Market Challenges
11.3.Impact Analysis






14.1.Demand Side Analysis
14.2.Supply Side Analysis




16.1.Competitive Landscape
 16.1.1.Porter’s Five Forces Analysis


17.2.B. Braun Melsungen AG
17.3.Hollister Incorporated
17.4.ConvaTec Inc. 
17.5.Salts Healthcare 
17.6.Marlen Manufacturing
17.7.Flexicare Medical Limited
17.9.Smith & Nephew 
17.10.Welland Medical Limited




Research Methodology

Research Methodology for the Global Ostomy Care Market Analysis (2022-2028)

Analyzing the historical market, estimation of the current market, and forecasting the future market of the global ostomy care market were the three major steps undertaken to create and analyze the adoption in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global ostomy care market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the ostomy care market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the ostomy care market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as the product, application, and end-users. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the ostomy care market. Further, we conducted factor analysis using dependent and independent variables such as an increasing ostomy surgery of bowel, etc. globally. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the ostomy care market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global ostomy care market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of the ostomy care market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global ostomy care market in terms of solutions offered. Also, the growth strategies adopted by these players to compete in the fast-growing market


Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Ostomy Care Market
Ostomy Care Market

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the global ostomy care market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product, application, and end-users in the global ostomy care market.

The main objective of the Global Ostomy care Market Study

The current & future market trends of the global ostomy care market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the ostomy care market in terms of Value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of product, application, and end-users.
  • Define and analysis of the regulatory framework for the ostomy care market industry.
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the ostomy care market for the major region.
  • Major countries of regions studied in the report include Asia Pacific, Europe, North America, and Rest of the world.
  • Company profiles of the ostomy care market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?