India Smart TV Market: Current Analysis and Forecast (2025-2033)

India Smart TV Market Size & Forecast

The India Smart TV Market was valued at USD ~10,750 million in 2024 and is expected to grow to a strong CAGR of around 16.51% during the forecast period (2025-2033F), owing to the rapid expansion of OTT platforms offering regional and vernacular content.

India Smart TV Market Analysis

Smart TVs are typically advanced television sets that come with computing capabilities as well as other interfaces for Internet-related services and multimedia applications, as well as live content updates. Offer features like video on-demand, screen share, voice command, and compatibility with smart home systems that enhance the general user experience to a smart interface, which makes normal viewing engaging and interactive.

In India, smart TV adoption is fueled by local product manufacturing, favorable price tags, and bundled OTT deals from some of the major brands such as Xiaomi, Samsung, and LG. This has led brands to incorporate Android operating systems in their TVs, involve voice activation on the remotes, and often provide subscriptions to streaming services. Moreover, strategic partnerships with companies and favorable government incentives under the PLI scheme have been effective in the context of scalability. Furthermore, companies are trying to offer a new generation of screen sizes and have better technologies like QLED or OLED that suit the requirements of potential consumers, especially in Tier II and III cities. On May 7, 2025, Samsung, India’s largest consumer electronics brand, announced the launch of its ultra-premium 2025 models of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs, and The Frame lineup, bringing the revolutionary Samsung Vision AI technology to Indian consumers.

India Smart TV Market Trends

This section discusses the key market trends that are influencing the various segments of the India Smart TV market, as found by our team of research experts.

Technological Advancements like Voice Control, AI, and Smart UI Integration

The areas that are emerging in the India Smart TV market are the rapid adoption of technologies like voice control, AI, and smart user interface (UI). Further, increasing consumer demand for more hands-free operation with the aid of voice through Alexa and Google Assistant. Moreover, artificial intelligence-based recommendations and user-friendly interfaces improve content finding and user interactions. Therefore, this trend is leading brands to create and differentiate in a competitive experience-driven market. On December 11, 2024, Glance introduced Glance TV, a pioneering feature that transforms idle, ambient TV screens into dynamic, AI-powered smart surfaces, setting a new benchmark in the connected TV (CTV) industry. The platform launches in India with Airtel as its first partner, allowing customers to experience Glance TV through Airtel Xstream devices powered by Android TV OS.

Smart TV Industry Segmentation

This section provides an analysis of the key trends in each segment of the India Smart TV market report, along with forecasts at the regional and state levels for 2025-2033.

The 4K UHD TV Smart TV market held the dominant share of the Smart TV market in 2024.

Based on the resolution, the market is segmented into 4K UHD TV, HD TV, Full HD TV, and 8K TV. Among these, the 4K UHD TV market held the dominant share of the market in 2024. There is increased demand for 4K UHD TVs in India due to an increase in the desire for better image quality when streaming content on OTT platforms and gaming. However, through Xiaomi and TCL, for example, brands are making it possible for mid-market clients to enjoy premium options. This shift is now forcing companies to produce large quantities and develop new technologies used in displays. For instance, on May 8, 2025, Xiaomi introduced the QLED TV FX Pro and 4K TV FX series in India, offering a blend of advanced audio-visual technology and smart features. Available in 43-inch and 55-inch sizes, these TVs support HDR10+ and feature 30W Dolby Atmos speakers.

The Quantum Dot Light Emitting Diode (QLED) Smart TV market is expected to grow with a significant CAGR during the forecast period (2025-2033) of the Smart TV Market.

Based on the panel type, the market is segmented into Liquid Crystal Display (LCD), Light Emitting Diode (LED), Organic Light Emitting Diode (OLED), and Quantum Dot Light Emitting Diode (QLED). Among these, the QLED smart TV market is expected to grow with a significant CAGR during the forecast period (2025-2033). QLED technology increases brightness and color accuracy for consumers upgrading from standard LED TVs. QLED continues to be popular among consumers in metropolitan and tier 1 cities, as higher picture quality is important with high-definition content. This helps the brand build a larger QLED portfolio in India. For instance, on June 10, 2024, Samsung, India’s largest consumer electronics brand, launched the 2024 QLED 4K TV series at a starting price of INR 65990 in India. The 2024 QLED 4K TV line-up comes with a plethora of premium features. The 2024 QLED 4K TV will come in three sizes – 55”, 65”, and 75”. It is available on online platforms including Samsung.com and Amazon.in.

North India will grow the Smart TV market during the forecast period.

North region is more responsive for smart TVs as Delhi, Uttar Pradesh, Punjab, Haryana, and a few others comprise a large number of people, especially in urban and semi-urban areas. The growth is attributed to factors such as the growth of disposable income, the growth in the population of middle-income earners, and the shift of consumers from traditional broadcasting services to OTT services. The metro markets are ahead in consumers’ readiness, especially Delhi NCR, while tier II cities are going ahead quickly due to better broadband access and lowered prices from the brands. E-commerce access and availability of content on the local level are also advancing the potential for the region’s growth.

Smart TV Industry Competitive Landscape

The India Smart TV market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top India Smart TV Companies

Some of the major players in the market are Samsung Electronics Co., Ltd., Sony India Private Limited (Sony Group Corporation), LG Electronics India Limited, Xiaomi, OnePlus Technology India Pvt. Ltd. (OnePlus), realme, Haier Group, TCL, Vu Televisions, ThomsonHomes (Super Plastronics Pvt. Ltd.).

Recent Developments in the India Smart TV Market

• On March 27, 2025, Videotex, a leading Made-in-India ODM and OEM television brand, the first Indian company to introduce 4K QD Mini LED Smart TVs, offering an ultra-high-definition 3840×2160 resolution and setting a new benchmark in the premium TV segment.

• On February 18, 2025, Reliance Jio introduced JioTele OS, a new operating system designed for smart TVs. The platform will support AI-driven content recommendations, access to regional and global content, and 4K performance.

• On May 21, 2024, Sony India introduced its latest innovation, the BRAVIA 2 Series, featuring 4K Ultra HD LED display technology, aimed at elevating the entertainment experience for those looking to upgrade. Integrated with Google TV, users can effortlessly access a wide array of apps, streaming services, and live TV channels, personalized to their preferences.

India Smart TV Market Report Coverage

Reasons to Buy the India Smart TV Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional level analysis of the industry.

Customization Options:

The India Smart TV market can further be customized as per the requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.