Latin America Malt Beverages Market: Current Analysis and Forecast (2025-2033)

Latin America Malt Beverages Market Size & Forecast

The Latin America Malt Beverages market was valued at USD 86,500 million in 2024 and is expected to grow at a strong CAGR of around 7.0% during the forecast period (2025- 2033F). The Latin America Malt Beverages market has been supported by various factors such as a rising middle-class population, an increase in disposable income, trends towards local flavors, and rising investment through mergers and acquisitions in the key countries of Latin America, such as Brazil, Argentina, Mexico, etc.

Latin America Malt Beverages Market Analysis

The Latin America malt beverage market is showing consistent and healthy growth. As customers are getting inclined towards recreational activities and leisure, the demand for malt beverages, especially in the alcoholic segment, has grown extensively. Furthermore, economic factors such as a rise in disposable income, a surge in the middle-class population, and impending investments by the private players to offer a wide variety of malt beverage products have significantly boosted the demand.

Additionally, some other factors such as rising mergers and acquisitions, preference for local flavors, and non-alcoholic beer among the younger generation have also been pivotal to the upliftment of the malt beverages in the Latin America region.

Latin America Malt Beverages Market Trends

This section discusses the key market trends that are influencing the various segments of the Latin America Malt Beverages market, as found by our team of research experts.

Mergers & Acquisitions in the Latin America Malt Beverages Market:

Mergers and acquisitions in the Latin America region among the malt beverage producers are another trend that is being observed. As the market is growing and foreign brands are notably entering the Latin American region to tap the opportunities, many of the companies are opting for the acquisition of smaller brands in order to easily connect with the consumers through the addition of a customer base.

For instance, in 2025, Heineken announced its acquisition of FIFCO’s beverages and retail business for a total cost of USD 3.2 billion. The acquisition will provide Heineken with the remaining 75% of Distribuidora La Florida, as well as FIFCO stakes in certain other businesses. This will also help the company to expand and consolidate its position in the Latin American region.

In another instance, Heineken also signed a 10-year contract with Cooperativa Agrária to buy Brazilian malt beginning in 2023. The deal made its place in 2021 and provided ample push to the efforts of Heineken to improve its presence in the Latin American region.

Key Market Segmentation:

This section provides an analysis of the key trends in each segment of the Latin America Malt Beverages market report, along with forecasts at the country and regional levels for 2025-2033.

Alcoholic Beverages have shown promising growth in the Malt Beverages Market.

Based on product, the Latin America malt beverages market has been bifurcated into alcoholic malt beverages and non-alcoholic malt beverages. Of these, alcoholic malt beverages have held the major share of the market due to the traditional consumption of alcoholic drinks by the population in general for recreational purposes. Furthermore, the consumption of alcohol in pubs, bars, and restaurants has also proven to be conducive to keeping the share of alcoholic malt beverages on the higher side. However, with the younger generation more inclined towards health-conscious drinks and stoicism, the demand for non-alcoholic malt beverages has shown impressive growth and has incessantly grown its market share in recent years.

The On-Trade category dominates the Latin America Malt Beverages Market.

Based on the Distribution channel, the market is bifurcated into on-trade and off-trade. The on-trade segment has held a significant market share. As the majority of the customers purchase alcoholic and non-alcoholic beverages from an alcoholic shop, the segment has held a high share. Additionally, a large number of customers purchase alcohol and consume it at home/personal events, due to which the segment will continue to hold a notable market share.

Brazil is expected to grow at a considerable rate during the forecast period.

Brazil has held the major market share in the Latin American malt beverage market. Some of the key factors attributed to the growth are high consumption of alcohol, rising sports culture, and an increase in disposable income, among others, which have majorly contributed to the rise. Additionally, the market is home to many of the large regional brands due to the robust domestic demand. According to the Brazilian Beer Industry, the country produced 15.3 billion liters of beer, demonstrating a strong domestic production.

Furthermore, according to the São Paulo newspaper, the country added 102 new breweries in 2023, which is a 5.5% growth compared to the previous year.

Latin America Malt Beverages Industry Competitive Landscape:

The Latin America Malt Beverages market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Latin America Malt Beverages Companies

Some of the major players in the market are Boston Beer Co., Heineken NV, Molson Coors Beverages Co., Carlsberg Breweries A/S, AB InBev, Asahi Group Holdings Ltd, and Diageo PLC.

Latin America Malt Beverages Market Report Coverage

Reasons to Buy the Latin America Malt Beverages Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive Country-level analysis of the industry.

Customization Options:

The Latin America Malt Beverages market can further be customized as per requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.