Mezcal Market: Current Analysis and Forecast (2025-2033)

Mezcal Market Size & Forecast

The Mezcal Market was valued at USD 0.97 billion in 2024 and is expected to grow to a strong CAGR of 12.05% for the forecast period (2025- 2033F) due to the premiumization & craft spirit demand, cultural heritage appeal, and the cocktail culture expansion.

Mezcal Market Analysis

Mezcal comes from the ancient Aztec language, Nahuatl, which means cooked agave. Historically, Mezcal was the first spirit to be distilled in the Americas. During colonial times, the Spanish banned the production of mezcal to promote the sale and consumption of their own imported beverages. They so began the underground production of this illustrious Mexican spirits icon. The producers who have kept the long tradition of the natural production of Mezcal alive are devoted to preserving its artisanal nature and intrinsic, inimitable qualities. Since 1994, a protected denomination of origin has been granted for mezcal; an international recognition that certifies that only products made in a specified area of Mexico can be called mezcal, like that for Champagne.

Several companies have come forward that are primarily emphasizing premiumization, with expansion in the global distribution, and highlighting the artisanal and cultural roots of the product to achieve higher growth in the production and sales in the mezcal market. Furthermore, these companies are investing heavily in storytelling and branding that highlights the veracity, heritage, and sustainability to build a connection with the consumers. In addition, they are collaborating with bartenders and influencers to boost visibility and appeal to younger, trend-driven audiences. Additionally, companies are experimenting with new flavor profiles and limited editions to attract adventurous drinkers and differentiate themselves in a competitive market. According to the Consejo Mexicano Regulador de la Calidad del Mezcal A.C. (COMERCAM), 96% of certified mezcal is done by this organization only. Further, 408 mezcal brands exported to external markets, in which 210,000 people were directly or indirectly employed in the mezcal industry, with 12,239,655 liters of mezcal produced in 2023.

Mezcal Market Trends

This section discusses the key market trends influencing the various segments of the Mezcal market as identified by our research experts.

The rising awareness about sustainability is driving the growth of the Mezcal Market.

The increased sustainability has become the major focus in the mezcal market as more consumers are becoming aware of the environmental and social impact of what they buy. Many mezcal brands are adopting eco-friendly practices, not just to protect the planet but to appeal to a growing number of socially conscious buyers. One such sustainability practice is the use of organic farming methods for growing agave, which keeps healthy soil and reduces reliance on harmful chemicals. Some producers are also investing in water conservation and working to lower their carbon footprint during the distillation process. The production of mezcal is more ethical and transparent, involving the support of local communities, going beyond just environmental practices. The companies of mezcal work coherently with small, family-run distilleries, ensuring fair pay for workers and contributing to the local economy.  As people continue to seek products that are both high quality and sustainably made, mezcal brands that focus on these practices are not only meeting demand but also establishing themselves as leaders in the industry, offering a product that supports both the environment and the people behind it.

Mezcal Industry Segmentation

This section provides an analysis of the key trends in each segment of the global Mezcal market report, along with forecasts at the global, regional, and country levels for 2025-2033.

The mezcal Joven product category dominates the Mezcal market.

Based on product type, the market is segmented into mezcal Joven, mezcal reposado, and mezcal Aneja. The mezcal Joven market dominated the market in 2024 due to the rising popularity of premium and artisanal spirits, changing tastes among consumers, and the increasing trend of mezcal-based cocktails. Many drinkers enjoy the unaged version of Joven because it allows consumers to experience the full, unaltered flavor of the agave. Joven is something that can be lost in the aging process and is particularly appealing because it retains the fresh, natural taste of agave. As more people seek to enjoy the pure taste of agave, sales of Joven mezcal are expected to rise in the coming years. On November 27, 2022, Ilegal Launched A Rare Aged Mezcal called 7 Year Añejo expression. Añejos are commonplace in the world of tequila, where the designation denotes a spirit which spent between 1-3 years maturing in barrels.

The 100% Agave product dominates the Mezcal market.

Based on category, the market is segmented into 100% Agave and blend. Among these, the 100% Agave market had the largest portion of global revenue in 2024, as they are ideal for consumption. Consumers are becoming more perceptive and are increasingly drawn to the purity and authenticity of 100% agave mezcal. This category offers a cleaner, more natural taste reflecting the true flavors of the agave plant, which appeals to those who appreciate high-quality, artisanal spirits. As people want to learn more about the craft and tradition behind mezcal production, they are opting for 100% agave because it is seen as more genuine and premium. Blended mezcal is often made with a mix of agave and other ingredients and is still widely available. The focus on 100% agave is growing as drinkers look for a more authentic and unadulterated drinking experience. This shift reflects a broader trend in the spirits industry where consumers are willing to pay more for higher-quality, single-origin products that have a distinct and original flavor profile. As per the Consejo Mexicano Regulador de la Calidad del Mezcal A.C. (COMERCAM), 2023, the vast majority of mezcal production is in the Artesanal Category at 93.7%. Ancestral makes up only 35%, likely due to much of the mezcal that would fall into that category not being certified mezcal. The Mezcal category, which is primarily more industrial mezcal, makes up 5.94% of production totals. Blancos or Jovens make up 97.37% of production, Abocados con make up 1.35%, and Destilados con, previously classified as Pechugas, make up 1.28% of production.

North America will hold a dominant share of the Mezcal market in 2024

North America is expected to hold a significant share of the global market. Its unique and smoky flavor has made it an essential spirit in the North American region. Agave spirits are perceived as being healthier than other alcohols, such as whiskey or Vodka, further driving the market growth. Moreover, the growing availability of premium brands across North America is offering consumers more options to choose from. Manufacturers are increasingly producing higher-quality mezcal, which is attracting more conscious drinkers in the region. The region is also known to be the largest producer of mezcal in the world, as most of the spirit is produced in various Mexican states. Furthermore, the augmentation in the international demand for the drink has increased exports and created opportunities for the Mexican spirits market to grow economically. By offering both well-aged, high-end, and super-premium products, as well as affordable value brands, Tequila and Mezcal are accessible to all Americans.

The U.S. held a dominant share of the North American Mezcal market in 2024

The United States mezcal market has exhibited prolific performance in 2024, as more people are discovering and enjoying this unique, smoky spirit. With the rising disposable income, consumers are getting enticed to pay for the premium for authentic, artisanal drinks as they demand higher-quality, craft products, which entices consumers are willing to pay. Additionally, with the rising global warming and greenhouse effect, the producers are using organic farming methods with the support of local communities. One of the keys to Tequila and Mezcal’s U.S. growth has been distillers’ ability to offer a product for every budget and occasion. According to the Distilled Spirits Council of the United States, in 2023 alone, 31.6 million 9-liter cases of tequila/ mezcal were sold, approximately 7.1% average yearly growth. The sale of tequila/ mezcal alone generated revenue of around 6523 USD million in 2023.

Mezcal Competitive Landscape

The mezcal Market is competitive and fragmented, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Mezcal Companies

The major players operating in the market are Ilegal Mezcal (Bacardi Limited), Mezcal Vago, Wahaka Mezcal, Mala Mía Mezcal, Mezcal Unión (Diageo plc), Del Maguey Inc. (Pernod Ricard), MONTELOBOS MEZCAL (Campari EspaIa Sl.), Rey Campero (Mexico), Casa Cortés (Mexico), and Xiaman Spirits GmbH. Companies are investing heavily to gain traction in the mezcal market with the new product launches, mergers and acquisitions, collaborations etc.

Mezcal Market News

• On December 12, 2024, Tesla Mezcal re-released a Limited-Edition Collaboration with Nosotros Mezcal. Flaviar is honored to be the tech, online marketing, and fulfillment partner for Tesla Mezcal, a collaboration between Nosotros and Tesla, blending innovation and craftsmanship.

• On March 3, 2025, Zacal, a new independent mezcal brand born from the wild spirit of Michoacán, Mexico launched with two expressions, a complex Ensamble (50% abv) and a delicate Manso Sahauyo (45% abv).

• 2 August 2024: Paquera Mezcal unveiled a unique addition to its portfolio with the launch of its limited-edition Mezcal Ancestral infused with Wagyu beef. The new mezcal is produced using open-range Tajima Wagyu from Arrington Ranch in Twin Bridges, Montana. The beef is wrapped in twine and suspended in clay pots during the initial stages of distillation.

• On November 21, 2024: Maguey Imports, the US distribution unit of Mexico’s Maguey Spirits, bought Bozal Mezcal and Pasote Tequila from 3 Badge Beverage Corporation.

• On February 4, 2025: EMPERADOR Inc. expanded its premium product portfolio with the majority acquisition of Destileria Los Danzantes S.A. de C.V. through its Mexican subsidiary Casa Pedro Domecq.

• On July 10, 2024: AETHER Brand Group, a new to market incubating and operating brand house focused on adult consumption categories, announced their strategic acquisition - Corte Vetusto Mezcal - the world’s most awarded mezcal.

Mezcal Market Report Coverage

Reasons to buy the Mezcal Market report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, product portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional-level analysis of the industry.

Customization Options:

The Global Mezcal Market can be customized by requirement or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.