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Emphasis on Product Type (Three-Tab Shingles, Architectural Shingles, Luxury Shingles); Application (Residential, Commercial, Industrial); and Country.
The Southeast Asia Asphalt Shingles Market was valued at USD 380.19 million in 2024 and is expected to grow at a strong CAGR of around 5.35% during the forecast period (2025-2033F), driven by rising awareness of energy-efficient and weather-resistant roofing solutions.
Asphalt shingles refer to a roofing material that consists of a fiberglass or organic base mat overlaid with asphalt and mineral granules as a protective coating, as well as a decorative element. It is also one of the most popular roofing materials in the country, as this is inexpensive, easy to install, and available in a variety of styles and colors.
In Southeast Asia, firms are targeting the development of local capacity to manufacture shingles, launch laminated shingles, and architectural shingles for use in high-quality housing, aiming to increase the product's life cycle to withstand tropical weather. Additionally, companies are reinforcing their distribution channels, focusing on government-sponsored affordable housing, and utilizing environmentally friendly shingles with reflective coatings to keep pace with the green building movement. The collaboration with local developers and promotional tiles, such as marketing shingles, is also seen as an upgrade to traditional tiles and contributes to manufacturers seizing growth opportunities in urban markets.
This section discusses the key market trends that are influencing the various segments of the Southeast Asia Asphalt Shingles market, as found by our team of research experts.
Shift Toward Architectural/Laminated Shingles
The emergence of the trend toward replacing simple three-tab products with architectural or laminated ones is also a definite trend that shapes the market. However, aesthetics and longevity are becoming as important as cost to homeowners and developers, and laminated shingles offer a stratified, rough appearance that looks like high-quality products such as slate or wood at a fraction of the cost. Additionally, the shingles are more resistant to wind and moisture, which is crucial in the region's tropical climate. With increasing disposable incomes and housing projects in cities striving to distinguish themselves, the demand for architectural shingles is rising at respectable rates. Moreover, the shift of products to higher value means that the market is gradually being preimmunized, and manufacturers respond by offering more design variants and enhanced performance capabilities.
This section provides an analysis of the key trends in each segment of the Southeast Asia Asphalt Shingles market, along with forecasts at the country level for 2025-2033.
The architectural shingles market dominated the market share in 2024.
Based on product type, the market is segmented into three-tab shingles, architectural shingles, and luxury shingles. Among these, the architectural shingles market held the largest share in 2024, because architectural shingles are making people more inclined to seek the best roofing solutions that are both durable and visually attractive. Due to their longer lifespan and resistance to weather conditions, when compared to three-tab shingles, they make an excellent choice in areas characterized by high rainfall and humidity. Moreover, the increase in usage is driving manufacturers and suppliers to develop more products and invest in more sophisticated designs, thereby stimulating market growth.
The commercial segment is expected to grow with the highest CAGR during the forecast period (2025-2033F).
Based on application, the Southeast Asian Asphalt Shingles market is segmented into residential, commercial, and industrial. Among these, the commercial segment is expected to grow with the highest CAGR during the forecast period (2025-2033F) due to companies, retail properties, and hospitality developments becoming important growth drivers because asphalt shingles are being used to provide economical and durable roofing. Also, the flexibility and reduced installation requirements of shingles have made them popular among commercial developers seeking to incorporate decorative installations within a short timeframe. Furthermore, the adoption pattern is driving increased demand in Southeast Asia, prompting companies to expand their operations to pursue larger projects and broaden their distribution channels.
Indonesia led the market
Indonesia is driven by high rates of urbanization, increasing demand for middle-class housing, and a need for affordable yet durable roofing solutions. It is being adopted by government-supported housing projects and private real estate developments, particularly in cities such as Jakarta and Surabaya. It is also because the tropical climate has a lot of rain, and asphalt shingles are a viable option as they are waterproof and durable. The presence of local players, such as CTI Indonesia (CT Korea), is growing, and international brands are also venturing to capture this demand. Moreover, as rising investments in infrastructure and residential buildings are made, Indonesia remains a major growth area for asphalt shingles.
The Southeast Asia Asphalt Shingles market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.
Some of the major players in the market are CTI Indonesia (CT Korea), Onduline Group (Bardoline), Asia Jaya Sepadu Sdn. Bhd., SEETON INDONESIA (Zhejiang Seeton Building Materials Co., Ltd.), Filipinas Multi-Line Corp., Hangzhou Buildex Building Materials Co.,ltd, Others.
Recent Developments in the Southeast Asia Asphalt Shingles Market
On August 8, 2024, BUILDEX, a leading Chinese manufacturer, is seeing strong traction across Southeast Asia. Their success stems from a mix of high-quality, eco-conscious materials, a broad product line, and excellent after-sales support tailored to regional preferences.
Details | |
Base year | 2024 |
Forecast period | 2025-2033 |
Growth momentum | Accelerate at a CAGR of 5.35% |
Market size 2024 | USD 380.19 Million |
Country analysis | Indonesia, Thailand, Philippines, Vietnam, Rest of Southeast Asia |
Major contributing Country | Thailand is expected to grow at the highest CAGR during the forecasted period. |
Companies profiled | CTI Indonesia (CT Korea), Onduline Group (Bardoline), Asia Jaya Sepadu Sdn. Bhd., SEETON INDONESIA (Zhejiang Seeton Building Materials Co., Ltd.), Filipinas Multi-Line Corp., Hangzhou Buildex Building Materials Co.,ltd, Others |
Report Scope | Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Demand and Supply Side Analysis; Competitive Landscape; Company Profiling |
Segments Covered | By Product type, By Application, and By Country |
The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.
The report briefly reviews overall industry performance at a glance.
The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, product portfolios, expansion strategies, and recent developments.
Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
The study comprehensively covers the market across different segments.
The Southeast Asia Asphalt Shingles Market can further be customized as per requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.
We analyzed the historical market, estimated the current market, and forecasted the future market of the Southeast Asian Asphalt Shingles market to assess its application in major countries. We conducted exhaustive secondary research to gather historical market data and estimate the current market size. To validate these insights, we carefully reviewed numerous findings and assumptions. Additionally, we conducted in-depth primary interviews with industry experts across the Southeast Asian Asphalt Shingles value chain. After validating market figures through these interviews, we used both top-down and bottom-up approaches to forecast the overall market size. We then employed market breakdown and data triangulation methods to estimate and analyze the market size of industry segments and sub-segments.
We employed the data triangulation technique to finalize the overall market estimation and derive precise statistical numbers for each segment and sub-segment of the Southeast Asia Asphalt Shingles market. We split the data into several segments and sub-segments by analyzing various parameters and trends, including product type, application, and country within the Southeast Asian Asphalt Shingles market.
The study identifies current and future trends in the Southeast Asia Asphalt Shingles market, providing strategic insights for investors. It highlights market attractiveness, enabling industry participants to tap into untapped markets and gain a first-mover advantage. Other quantitative goals of the studies include:
Market Size Analysis: Assess the current and forecast market size of the Southeast Asia Asphalt Shingles market and its segments in terms of value (USD).
Southeast Asia Asphalt Shingles Market Segmentation: Segments in the study include areas of product type, application, and country.
Regulatory Framework & Value Chain Analysis: Examine the regulatory framework, value chain, customer behavior, and competitive landscape of the Southeast Asia Asphalt Shingles industry.
Country Analysis: Conduct a detailed country analysis for key areas such as Indonesia, Thailand, Philippines, Vietnam, Rest of Southeast Asia.
Company Profiles & Growth Strategies: Company profiles of the Southeast Asia Asphalt Shingles market and the growth strategies adopted by the market players to sustain in the fast-growing market.
Q1: What is the Southeast Asia Asphalt Shingles market’s current market size and growth potential?
The Southeast Asia Asphalt Shingles market was valued at USD 380.19 million in 2024 and is projected to grow at a CAGR of 5.35% from 2025 to 2033. Growth is driven by rising residential construction, urbanization, demand for cost-effective roofing materials, and increasing consumer preference for durable and aesthetic housing solutions.
Q2: Which segment has the largest share of the Southeast Asia Asphalt Shingles market by product type?
Architectural shingles dominate the market, as they provide better durability, weather resistance, and aesthetic appeal compared to three-tab shingles. Their growing adoption in middle-class housing and premium residential projects has positioned them as the preferred roofing material in the region.
Q3: What are the driving factors for the growth of the Southeast Asia Asphalt Shingles market?
Market growth is fueled by urbanization, rising middle-class housing demand, government housing projects, and the affordability of asphalt shingles compared to alternatives. Additionally, increasing awareness of energy-efficient and weather-resistant roofing materials supports wider adoption.
Q4: What are the emerging technologies and trends in the Southeast Asia Asphalt Shingles market?
Major trends include a shift toward laminated/architectural shingles, the use of eco-friendly and recyclable roofing materials, growing demand for customized color and design options, and the adoption of advanced installation techniques for improved lifespan and performance.
Q5: What are the key challenges in the Southeast Asia Asphalt Shingles market?
Challenges include competition from metal and clay roofing alternatives, fluctuations in raw material prices (bitumen, fiberglass), the need for skilled labor for proper installation, and the impact of extreme weather conditions in certain countries.
Q6: Which country dominates the Southeast Asia Asphalt Shingles market?
Indonesia is a leading market due to rapid urban housing demand and infrastructure development. The Rest of Southeast Asia is also witnessing strong adoption, especially in residential and light commercial construction projects.
Q7: Who are the key players in the Southeast Asia Asphalt Shingles market?
Leading companies in the Southeast Asia Asphalt Shingles market include:
• CTI Indonesia (CT Korea)
• Onduline Group (Bardoline)
• Asia Jaya Sepadu Sdn. Bhd.
• SEETON INDONESIA (Zhejiang Seeton Building Materials Co., Ltd.)
• Filipinas Multi-Line Corp.
• Hangzhou Buildex Building Materials Co.,ltd
• Others
Q8: What opportunities exist for investors in the Southeast Asia Asphalt Shingles market?
Opportunities lie in residential housing projects, renovation markets, and the growing shift toward premium roofing solutions. Rising disposable incomes and government housing initiatives create a favorable investment environment for manufacturers, distributors, and technology-driven roofing solutions.
Q9: How is sustainability influencing the Southeast Asia Asphalt Shingles market?
Sustainability is becoming a key factor, with increasing adoption of energy-efficient shingles, recyclable materials, and eco-friendly production methods. Green building certifications and government initiatives are further encouraging demand for sustainable roofing solutions.
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