Southeast Asia's Automotive Upholstery Market Expected to Grow 7.08% to Reach USD Million by 2033, According to UnivDatos.

Key Highlights of the Report:

• The Southeast Asia Automotive Upholstery market is witnessing consistent growth due to the increased passenger vehicle manufacturing, growing EV production, and the demand for more sophisticated interiors in vehicles in the major Automotive centers.

• The intensity of competition is relatively high, and regional and global suppliers have been concentrating on capacity development, product differentiation, and the adoption of technology as a way of promoting the OEM and aftermarket position.

• Seat covers and leather-based upholstery are the dominant revenue-share segments, but synthetic and sustainable materials are on the rise due to price, longevity, and regulatory factors.

• The country-level analysis shows that Thailand is the regional manufacturing hub, whereas Vietnam and Indonesia are becoming the high-growth markets, and the new-vehicle assembly and localization programs back this situation.

• Long-term competitiveness is being defined by strategic alliances, joint ventures, as well as targeted investment in automation, material innovation, and regional supply chain, which are being scaled to grow across Southeast Asia.

According to a new report by UnivDatos, the Southeast Asia Automotive Upholstery Market is expected to reach USD Million in 2033 by growing at a CAGR of 7.08% during the forecast period (2025- 2033F). The market is driven by rising passenger-vehicle production, rising disposable income, and increasing demand for greater interior comfort and aesthetics. Also, the growth of EV production is increasing the value of vehicle interiors per car, and the longer duration of vehicle ownership is sustaining aftermarket demand. Moreover, the increasing regulatory focus on safety, durability, and interior quality standards is prompting OEMs (Original Equipment Manufacturers) to invest in higher-quality upholstery solutions.

On September 4, 2025, Antolin, a multinational leader in the design and manufacture of automotive interior components, inaugurated two new industrial plants in Thailand and Indonesia, consolidating its expansion in Southeast Asia, one of the industry’s most dynamic regions. The new plant in Thailand is located in a strategic area to serve global OEMs with a local presence, reinforcing key electrification projects in markets such as Vietnam, Malaysia, and Indonesia. This facility will operate as a center of excellence for modular and intelligent interior solutions, including modular headliners, door panels, and cockpits.

Driver: Expansion of EV Manufacturing in Southeast Asia

The rapid expansion of EV production in Southeast Asia is driving growth in the upholstery market, as the focus on interior design and material differentiation increases. EV platforms prioritize comfort, appearance, and a light interior, thereby increasing the value added by seats and trim per car. To enhance cabin appeal and strengthen brand positioning, OEMs are also incorporating high-quality, sustainable upholstery products. This shift is establishing a long-term need for sophisticated upholstery solutions and motivates the suppliers to invest in local capacity and innovation.

• On June 29, 2025, VinFast inaugurated its electric vehicle (EV) manufacturing plant in Hà Tĩnh, located in the Vũng Áng Economic Zone, less than seven months after construction began. Spanning 360,000 square meters and with a designed capacity of 200,000 vehicles per year, this marks VinFast’s fifth manufacturing facility worldwide, highlighting the Vietnamese brand’s remarkable execution speed and strong industrial capabilities.

• On December 15, 2025, XPENG entered into a strategic partnership with Malaysian manufacturing group EP Manufacturing Berhad ("EPMB") to launch localized production initiatives in Malacca, Malaysia. This collaboration, with mass production set to begin in 2026, marks XPENG's third project of its kind globally and its second in the Asia-Pacific region.

Access sample report (including graphs, charts, and figures): https://univdatos.com/reports/southeast-asia-automotive-upholstery-market?popup=report-enquiry

Segments that transform the industry

• Based on product type, the market is segmented into seat covers, door panels, headliners, carpets & floor mats, and others. Among these, the seat covers segment held the largest share in 2024. This is primarily because they can fit any type of vehicle and are also frequently replaced. The OEM market is also robust because seating systems are a premium interior component, and the aftermarket drives incremental volume through customizations and wear-based replacements. Such a dual-demand structure prompts suppliers to scale production and expand their material portfolio to accelerate adoption across different price points. In November 2025, Pecca Group Bhd stepped up its transformation into an integrated seat and interior systems provider, targeting Tier-1 automotive component manufacturer status by 2026 as it deepens its presence across the automotive, aviation, and locomotive sectors. According to the upholstery manufacturer, the move expands its scope to support a broader range of requirements across all three sectors by adding full seat assembly to its core expertise in designing and supplying leather upholstery for seats and components. The new seat assembly capability is expected to be commissioned in the second half of 2026 (2H26).

Region that transforms the industry

• Vietnam is expected to grow at a significant CAGR during the forecast period (2025-2033), driven by vehicle assembly and a strong push toward local manufacturing. The growth of local OEMs and EV manufacturers is increasing the demand for local sourcing of seating and interior materials. The increasing number of vehicles and rising income levels are also driving demand for aftermarket upholstery. On December 8, 2025, South Korea’s Kolon Industries signed a long-term supply contract with Autoliv, the world’s largest vehicle safety parts company. The agreement follows an MoU signed in April, under which Kolon Industries committed to increasing supplies of airbag materials. In accordance with the contract, Kolon Industries will build a new airbag material production facility in Vietnam, which will commence operation from 2028 with the latest production technology. The facility is estimated to have an investment capital of approximately USD 48 million.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2025−2033.

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis of By Product Type, By Material Type, By Vehicle Type, By Sales Channel, By Country

Competitive Landscape – Top Key Vendors and Other Prominent Vendors