Southeast Asia Automotive Upholstery Market: Current Analysis and Forecast (2025-2033)

Southeast Asia Automotive Upholstery Market Size & Forecast

The Southeast Asia Automotive Upholstery Market was valued at ~USD 211.46 million in 2024 and is expected to grow at a strong CAGR of approximately 7.08% during the forecast period (2025-2033F), driven by the increasing passenger car production and rising disposable incomes.

Southeast Asia Automotive Upholstery Market Analysis

Automotive upholstery is a type of interior covering system produced using leather, fabric, vinyl, and composite materials that are designed to improve the functionality of the vehicle, meeting specifications or safety standards, as well as the perceived value of the vehicle in passenger and commercial automotive markets.

To achieve market growth, manufacturers in Southeast Asia are focusing on localized production, material cost optimization, and expanded aftermarket reach. The use of synthetic and sustainable materials improves the balance of cost and premium appearance, while automation in cutting, stitching, and lamination increases scale and consistency. Moreover, companies are empowering aftermarket supply chains, online personalization, and regional supply chains to recognize the need for a larger vehicle parc and greater personalization.

For instance, on October 13, 2025, Adient, a global leader in automotive seating, and Autoliv, a leading supplier of automotive safety systems, have co-developed innovative safety solutions that significantly enhance occupant protection in deeply reclined seating positions, commonly referred to as zero-gravity. These solutions, now ready for mass production, combine Adient’s new seating concept, Z-Guard, with Autoliv’s advanced safety technologies.

Southeast Asia Automotive Upholstery Market Trends

This section discusses the key market trends that are influencing the various segments of the Southeast Asia Automotive Upholstery market, as found by our team of research experts.

Increased Automation in Upholstery Manufacturing

The automotive upholstery market in Southeast Asia has become a significant focus of automation, with manufacturers adopting automated cutting, stitching, and lamination equipment to enhance productivity. Also, these systems minimize material waste, improve dimensional precision, and maintain high-quality consistency at high manufacturing volumes. Adding to this, automation helps suppliers manage labor-cost pressures and scale to meet increasing OEMs (original equipment manufacturers) demand. As vehicle programs become more complex, automated processes enable faster turnaround times and support more valuable, high-precision upholstery applications.

Southeast Asia Automotive Upholstery Industry Segmentation

This section provides an analysis of the key trends in each segment of the Southeast Asia Automotive Upholstery market, along with forecasts at the country level for 2025-2033.

The seat covers segment held the dominant share of the Automotive Upholstery market in 2024.

Based on product type, the market is segmented into seat covers, door panels, headliners, carpets & floor mats, and others. Among these, the seat covers segment held the largest share in 2024. This is primarily because they can fit any type of vehicle and are also frequently replaced. The OEM market is also robust because seating systems are a premium interior component, and the aftermarket drives incremental volume through customizations and wear-based replacements. Such a dual-demand structure prompts suppliers to scale production and expand their material portfolio to accelerate adoption across different price points. In November 2025, Pecca Group Bhd stepped up its transformation into an integrated seat and interior systems provider, targeting Tier-1 automotive component manufacturer status by 2026 as it deepens its presence across the automotive, aviation, and locomotive sectors. According to the upholstery manufacturer, the move expands its scope to support a broader range of requirements across all three sectors by adding full seat assembly to its core expertise in designing and supplying leather upholstery for seats and components. The new seat assembly capability is expected to be commissioned in the second half of 2026 (2H26).

The leather segment is expected to grow at a significant CAGR during the forecast period (2025-2033).

Based on material type, the Southeast Asian Automotive Upholstery market is segmented into leather, fabric, vinyl, and others. Among these, the leather segment is expected to grow at a significant CAGR during the forecast period (2025-2033). Leather and leather substitutes facilitate market expansion by fueling the trend of vehicle premiumization in the Southeast Asian emerging markets. With rising consumer purchasing power, OEMs are increasingly offering leather or PU leather trims in mid-segment passenger cars, thereby increasing per-vehicle upholstery value. This transformation helps manufacturers increase margins, invest in material innovation, and expand production footprints across regions.

Thailand held a dominant share of the Southeast Asian Automotive Upholstery market in 2024

The automotive upholstery market in Southeast Asia has expanded in Thailand, the region's leading automotive manufacturing and export country. Additionally, high vehicle production volumes sustain strong OEM demand for seats, trims, and interior materials, thereby prompting upholstery manufacturers to localize their operations. The rapid adoption of EVs and improvements in platforms are increasing the per-unit value of interior components, particularly for high-quality and artificial leather. The suppliers of Tier-1 suppliers globally also increase technology transfer and capacity, thereby accelerating expansion.

On July 18, 2024, FORVIA, the world’s seventh-largest automotive technology supplier, and the Chinese automaker BYD inaugurated their new seat assembly plant in Rayong, Thailand. The facility was built under Shenzhen Faurecia Automotive Parts Co., a joint venture created by both companies in 2017 and majority-owned by FORVIA. Its construction began in July 2023.

Southeast Asia Automotive Upholstery Industry Competitive Landscape

The Southeast Asia Automotive Upholstery market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Southeast Asia Automotive Upholstery Companies

Some of the major players in the market are Pecca Group Berhad, SEIREN CO., LTD., Newton Leather Industries Sdn Bhd, OZ LEATHER JOINT STOCK COMPANY, Interhides Public Company Limited, Innova Pte Ltd, Adient plc, Thai Summit Group, TOYOTA BOSHOKU CORPORATION, and FORVIA Group.

Recent Developments in the Southeast Asia Automotive Upholstery Market

• On December 8, 2025, South Korea’s Kolon Industries signed a long-term supply contract with Autoliv, the world’s largest vehicle safety parts company. The agreement follows an MoU signed in April, under which Kolon Industries committed to increasing supplies of airbag materials. In accordance with the contract, Kolon Industries will build a new airbag material production facility in Vietnam, which will commence operation from 2028 with the latest production technology. The facility is estimated to have an investment capital of approximately USD 48 million.

• On September 13, 2025, Antolin inaugurated its new industrial plant in Indonesia. This facility represents a decisive step in the company’s growth strategy in Southeast Asia and was developed in partnership with local partner AAA, a joint venture between APM and ARMADA AUTOPARTS. The new plant will initially produce headliners, with plans to potentially diversify into door panels, lighting systems, and integrated electronic solutions. These products are part of Antolin’s value proposition in modular and intelligent interior solutions, designed to simplify assembly lines and improve manufacturers’ operational efficiency.

• On September 4, 2025, Antolin, a multinational leader in the design and manufacture of automotive interior components, inaugurated two new industrial plants in Thailand and Indonesia, consolidating its expansion in Southeast Asia, one of the industry’s most dynamic regions. The new plant in Thailand is located in a strategic area to serve global OEMs with a local presence, reinforcing key electrification projects in markets such as Vietnam, Malaysia, and Indonesia. This facility will operate as a center of excellence for modular and intelligent interior solutions, including modular headliners, door panels, and cockpits.

Southeast Asia Automotive Upholstery Market Report Coverage

Reasons to Buy the Southeast Asia Automotive Upholstery Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, product portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

Customization Options:

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