Healthcare Marketing & Communications Market: Current Analysis and Forecast (2022-2028)
Emphasis on Type (Multi-Channel, and Omnichannel); Drive Type (Healthcare Payer, Healthcare Provider, Patient, and Others); and Region/Country
Global Healthcare Marketing & Communications Market is expected to grow at a significant rate of around 20% during the forecast period. Healthcare organizations portray themselves to their patient populations using many communicative mechanisms. In 2022, as per the American Hospital Association, 133 million Americans – nearly half the population suffer from at least one chronic illness, such as hypertension, heart disease, and arthritis. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising, personal selling, sales promotion, public relations, and direct marketing. In recent years, rising on account of the advancements in healthcare communication technologies, growing utilization of healthcare devices in the management of chronic diseases, growing internet penetration, and the rising adoption of a patient-centric approach by healthcare service providers. Moreover, the rapidly shifting trend toward value-based care followed by the growing trend of self-disease management will positively stimulate the industry landscape. Thus, the growing focus and investment of key stakeholders in the research and development of technology for delivering up-to-date marketing and communications approaches is further expected to support market growth.
Publicis Groupe SA, Parexel International Corporation, NexgenRx Inc., Experian PLC, Myadvice, comHes, Iqvia Holdings Inc, Indegene Inc., Levo Healthcare Consulting LLC., OPEN Health Communications LLP are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst type, multi-channel category to witness significant CAGR during the forecast period”
Based on type, the market is segmented into multi-channel, and omnichannel. The multi-Channel category is to witness a significant CAGR during the forecast period. This is mainly due to multichannel focuses on engaging customers, while omnichannel focus on improving customer experience. With multichannel marketing, the aim is to create the net as wide as likely to make more and more people aware of a business.
“Amongst end users, the healthcare provider to hold a significant share in the market in 2020”
On the basis of drive type, the market is categorized into healthcare payer, healthcare provider, patient, and others. Among these, the healthcare payer to hold a significant share of the market in 2020. This is mainly due to the healthcare payer solution providers supporting the public and private payers as well as healthcare insurers to manage the claims, member engagement, customer relations, audits, and medical documents.
“North America to hold a significant share in the market”
North America held a prominent share of the global wireless health market in 2020 and is expected to showcase a prominent growth rate during the forecast period. This can be attributed to the responsiveness toward the latest technological advancements and constant digital transformation in the healthcare industry. In addition, the increased disease prevalence and healthcare expenditures are further convulsing the growth of the wireless health market in the region. For instance, according to the US Department of Health and Human Services (HHS), health spending stood at 19.7% of GDP in 2020 compared with 17.6% of GDP in 2019.
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
Customization Options:
The global healthcare marketing & communications market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
Table of Contents
1. Market Introduction
- Market Definitions
- Main Objective
- Stakeholders
- Limitation
2. Research Methodology Or Assumption
- Research Process of the Healthcare Marketing & Communications Market
- Research Methodology of the Healthcare Marketing & Communications Market
- Respondent Profile
3. Market Synopsis
- Market Synopsis
4. Executive Summary
- Executive Summary
5. Impact Of Covid-19 On The Healthcare Marketing & Communications Market
- Impact Of Covid-19 On The Healthcare Marketing & Communications Market
6. Healthcare Marketing & Communications Market Revenue (usd Bn), 2020-2028f
- Healthcare Marketing & Communications Market Revenue (usd Bn), 2020-2028f
7. Market Insights By Type
- Multi-Channel
- Omnichannel
8. Market Insights By End User
- Healthcare Payer
- Healthcare Provider
- Patient
- Others
9. Market Insights By Region
- North America
- The U.S.
- Canada
- Rest of North America
- Europe
- Germany
- The U.K.
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Rest of World
- North America
10. Healthcare Marketing & Communications Market Dynamics
- Market Drivers
- Market Challenges
- Impact Analysis
11. Healthcare Marketing & Communications Market Opportunities
- Healthcare Marketing & Communications Market Opportunities
12. Healthcare Marketing & Communications Market Trends
- Healthcare Marketing & Communications Market Trends
13. Demand And Supply-side Analysis
- Demand Side Analysis
- Supply Side Analysis
14. Value Chain Analysis
- Value Chain Analysis
15. Competitive Scenario
- Competitive Landscape
- Porters Five Forces Analysis
- Competitive Landscape
16. Company Profiled
- Publicis Groupe SA
- Parexel International Corporation
- NexgenRx Inc.
- Experian PLC
- Myadvice
- comHes
- Iqvia Holdings Inc
- Indegene Inc.
- Levo Healthcare Consulting LLC
- OPEN Health Communications LLP.
17. Disclaimer
- Disclaimer
Research Methodology for the Healthcare Marketing & Communications Market Analysis (2022-2028)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global healthcare marketing & communications market were the three major steps undertaken to create and analyze the adoption of healthcare marketing & communications in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global healthcare marketing & communications market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the healthcare marketing & communications market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the healthcare marketing & communications market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type and end user. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the healthcare marketing & communications market. Further, we conducted factor analysis using dependent and independent variables such as building skills for a rapidly growing field. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the healthcare marketing & communications market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global healthcare marketing & communications market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the healthcare marketing & communications market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the global healthcare marketing & communications market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global healthcare marketing & communications market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of type, and end-user in the global healthcare marketing & communications market.
The main objective of the Global Healthcare Marketing & Communications Market Study
The current & future market trends of the global healthcare marketing & communications market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the healthcare marketing & communications market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
- Segments in the study include areas of type and end-user.
- Define and analysis of the regulatory framework for the healthcare marketing & communications
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the healthcare marketing & communications market for the major region.
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
- Company profiles of the healthcare marketing & communications market and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry
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