MENA Baby Food Market: Current Analysis and Forecast (2024-2032)
Emphasis on Type (Milk Formula, Dried Baby Food, Prepared Baby Food, and Other); Distribution Channel (Online and Offline); Country.
MENA Baby Food Market Size & Forecast
The MENA Baby Food Market was valued at USD 2.9 billion in 2023 and is expected to grow at a CAGR of 6.5% during the forecast period (2024-2032).
MENA Baby Food Market Analysis
The growing demand for baby food in the MENA regions presents numerous opportunities for both domestic and international players. Expansion strategies focusing on product innovation, distribution network enhancement, and strategic partnerships with local retailers and healthcare providers can help companies capitalize on the region’s untapped potential. Moreover, advancements in packaging technologies, such as pouches and resealable containers, are enabling greater convenience and portability, further fueling market growth. Furthermore, with increasing internet penetration and smartphone usage, digital marketing and e-commerce platforms offer a promising avenue for companies to engage with consumers and drive sales. Key trends shaping the MENA Baby Food Market include the rising popularity of organic and natural ingredients, the emergence of premium product offerings, and the growing influence of social media influencers in shaping consumer preferences and purchasing decisions.
MENA Baby Food Market Trends
This section discusses the key market trends that are influencing the various segments of the MENA Baby Food Market as identified by our team of research experts.
Dried Baby Food Industry
Dried baby food products are gaining traction in MENA countries due to their long shelf life, convenience, and affordability. These products, including cereals, fruit and vegetable purees, and snacks, provide a convenient solution for parents seeking nutritious options for their infants and toddlers. Moreover, the portability of dried baby food makes it ideal for on-the-go consumption, catering to the busy lifestyles prevalent in urban areas. Additionally, the increasing prevalence of nuclear families and the need for ready-to-eat meals further drive the demand for dried baby food products in the region.
- In June 2022, Australian infant nutrition startup Sprout Organic partnered with the world’s largest e-commerce platform, Amazon, and launched its plant-based baby formula. Sprouts launched its organic baby food in the Middle East at the Saudi Food Expo.
- In March 2022, Le Lionceau, a Dakar-based company specializing in producing and marketing for children aged six months to 36 months, launched its products in Senegal. The company claims that its products are highly nutritional and are made from locally produced fruits, vegetables, cereals, and ingredients.
- In September 2021, Kylie Jenner launched “Kylie Baby” in Africa and worldwide. The product is available on the Takealot website in Africa.
UAE is Expected to Grow With Significant CAGR During Forecast Period
The baby food market in the UAE has witnessed remarkable growth in recent years. This surge can be attributed to several factors, including an increasing awareness among parents about the importance of nutrition for their infants. Rising disposable incomes and a preference for premium-quality products have also fueled this market. The UAE’s commitment to food safety regulations and its reputation for high-quality products make it an attractive destination for baby food manufacturers. Furthermore, the growing expatriate population in the UAE, which often values food options, presents a significant growth opportunity for businesses in this sector.
MENA Baby Food Industry Overview
The MENA Baby Food Market is competitive and fragmented, with the presence of several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Nestle SA, Abbott, The Baby Food Company, Saipro Biotech Private Limited, Orchard Food, Bumbles, TIGER BRANDS, Danone S.A., Almarai, Ordesa.
MENA Baby Food Market News
- For instance, as per Tetrapak, 27% of all baby milk and food were launched in the Middle East in 2020.
In a survey conducted by Euromonitor International, it was found that 60% of consumers in the UAE and Saudi Arabia actively seek out Halal-certified products, including organic options.
MENA Baby Food Report Coverage
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
Customization Options:
The MENA Baby Food Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.
Table of Contents
Research Methodology for the MENA Baby Food Market Analysis (2024-2032)
Analyzing the historical market, estimating the current market, and forecasting the future market of the MENA Baby Food market were the three major steps undertaken to create and analyze the adoption of baby food in major regions. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the MENA Baby Food market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the MENA Baby Food market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the MENA Baby Food market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type, technology, component, and end-user. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the MENA Baby Food market. Further, we conducted factor analysis using dependent and independent variables such as type, technology, component, and end-user of the MENA Baby Food market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the MENA Baby Food market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the MENA Baby Food market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the MENA Baby Food market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the MENA Baby Food market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the MENA Baby Food market. data was split into several segments & sub-segments after studying various parameters and trends in the areas of the type, technology, component, and end-user in the MENA Baby Food market.
The main objective of the MENA Baby Food Market Study
The current & future market trends of the MENA Baby Food market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the MENA Baby Food market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
- Segments in the study include areas of the type, technology, component, and end-user.
- Define and analysis of the regulatory framework for the MENA Baby Food
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the MENA Baby Food market for the major region.
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
- Company profiles of the MENA Baby Food market and the growth strategies adopted by the market players to sustain in the fast-growing market.
- Deep dive regional level analysis of the industry
Frequently Asked Questions FAQs
Q1: What is the current market size and growth potential of the MENA Baby Food market?
Q2: What are the driving factors for the growth of the MENA Baby Food market?
Q3: Which segment has the largest share of the MENA Baby Food market by type?
Q4: What are the emerging technologies and trends in the MENA Baby Food market?
Q5: Which region will dominate the MENA Baby Food market?
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