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Global Women’s Health App Market is expected to foresee significant growth. North America to lead the growth!

With mobile health technology becoming increasingly popular in the healthcare industry, market prospects for mHealth solutions are tremendous. Women’s health app offers unique features to address all women’s healthcare needs and primarily consists of period calendars or trackers. These app aims to provide women more power over their health, joy, and well-being. Female health-tracking apps provide good insights into body problems and help women make informed decisions when the need arises. It also fosters scientific awareness about our bodily conditions. The women’s health app market is expected to grow on account of the growing adoption of digital health solutions, increasing digital literacy and escalating smartphone penetration across the world. For instance, the number of smartphone users across the world exceeded the 3-billion mark and is anticipated to surpass the 4-billion mark in near future led by China, India, and the United States. Additionally, there is a considerable rise in no. of smartphone owners from 2.5 billion in 2016 to 3.8 billion in 2021.

The Women’s Health App Market is expected to grow at a steady rate of around 18% during the forecast period. Factors such as rapid technological advancement in mobile health technology, changing traditional medical protocols and an upsurge in venture capital investments are some of the prominent factors contributing to the growth of the market.  

Based on the type, the women’s health app market is segmented into fitness & nutrition, menstrual health, pregnancy tracking & postpartum care, disease care and others. The menstrual health segment accounted for a significant market share in 2020 and it is estimated that it will grow rapidly during the projected timeframe owing to the rising awareness among females to keep track of their menstrual cycle and growing awareness among females regarding the importance of maintaining hygiene during the menstrual cycles.

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Based on modality, the market is fragmented into smartphones, tablets and others. The smartphone segment is expected to grab a considerable market share in 2020 and is expected to grow with a lucrative CAGR during the forecast period. The growth of this segment can be attributed to the growing penetration of smartphones among the women population globally. 

For a better understanding of the market adoption of the apps targeted for women’s health, healthcare analytical testing services industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is anticipated to grow at a substantial CAGR during the forecast period. The major factors such as well-established healthcare infrastructure and rapid digitalization of healthcare owing to various factors such as increasing smartphone penetration in the region as well as rising demand for health-related smart solutions among Americans. For instance, according to the Mobile Economy Report, smartphone adoption is growing and by the end of 2021, smartphones accounted for 83% of mobile connections in North America.

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Some of the major players operating in the market include Flo Health, Inc., Clue, Apple Inc., Glow, Inc., Fitbit, Natural Cycles, Ovia Health, Google Inc., Wildflower Health, FemTec Health.

Global Women’s Health App Market Segmentation

Market Insight, by Type

  • Fitness & Nutrition
  • Menstrual Health
  • Pregnancy Tracking & Postpartum Care
  • Disease Management
  • Others

Market Insight, by Modality

  • Smartphone
  • Tablet
  • Others

Market Insight, by Region

  • North America
    • The United States
    •  Canada
    •  Rest of North America
  • Europe
    • Germany
    • The United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Rest of Asia-Pacific
  • Rest of the World

Top Company Profiles

  • Flo Health, Inc.
  • Clue
  • Apple Inc.
  • Glow, Inc.
  • Fitbit
  • Natural Cycles
  • Ovia Health
  • Google Inc.
  • Wildflower Health
  • FemTec Health

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