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Air Freshener Market

Global Air Freshener Market is expected to foresee significant growth. Europe to lead the growth!

Global Air Freshener market is expected to register a CAGR of approx. 4% over the period of 2022-2028. Air fresheners are products that give off scents, usually to mask unpleasant odors in a room. It contains a variety of ingredients that neutralize unpleasant odors, including aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oils, and glycol ethers. These air fresheners absorb odors and mask odors in the air and are used throughout society. Indoor environments in which air fresheners are used include buildings and facilities such as offices, schools, hospitals, theaters, stores, hotels, gyms, restaurants, and restrooms. Apart from these indoor environments, it is also used in transportation such as airplanes, cars, taxis, buses, trains, terminals, and boats.  The global air freshener market is rising due to the growing demand for fresh air from consumers. As the consumers’ demand is proliferating, the key players launching new and innovative products to meet the changing needs of the consumers. For example, In April 2022, Glade a brand owned by S.C. JOHNSON & SON, INC. launched Coastal Sunshine Citrus Glade Aerosol Spray air freshener room spray. The air freshener contains fragrances with essential oils and is made without parabens, phthalates, and formaldehyde. The automatic freshener gives fresh bursts of fragrance every 9 minutes. Owing to these glaring statistics the demand for air fresheners is anticipated to grow in the forthcoming years as they are easy to use and mask the odor of houses and cars. Moreover, bad odor in hospitals or healthcare centers due to chemicals and bacterial infection has fueled the demand for the air freshener market. Furthermore, rapid growth in car sales along with the increase in consumers’ willingness is expected to drive the market for air fresheners market in the coming years.

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Based on the product, the air freshener market is segmented into sprays/ aerosols, electric air fresheners, gels, candles, and others. The sprays/ aerosols segment accounted for a significant market share and it is estimated that it will grow rapidly during the projected timeframe due to the growing uses of sprays as these sprays emit fragrance in the atmosphere and replace the bad odor in the room. Aerosol sprays have been used for many years but recently their usage has increased tremendously because of ease in use.

Based on application, the market is fragmented into residential, commercial, cars, and others. The residential segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. Air fresheners are widely used in residential areas for aromatherapy and to improve indoor air quality.

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For a better understanding of the market adoption of air freshener market, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. Europe constitutes a major market for the air freshener industry due to the developed retail infrastructure in the region, which facilitates companies to easily produce their products, and make them available to customers and the high disposable income of consumers in Europe allows them to consume superior-quality products.

Some of the major players operating in the market include Car-Freshener Corporation, Church & Dwight Co Inc., Farcent Enterprise Co., Ltd, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., S.C. Johnson & Son Inc., Procter and Gamble Co, Reckitt Benckiser Group PLC, Newell Brands

Global Air Freshener Market Segmentation

Market Insight, by Product

  • Sprays/ Aerosols
  • Electric Air Fresheners
  • Gels
  • Candles
  • Others

Market Insight, by Application

  • Residential
  • Commercial
  • Cars
  • Others

Market Insight, by Distribution Channel

  • Offline Channels
  • Online Channels

Market Insight, by Region

  • North America
    • United States
    • Canada
    • Rest of North America
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • United Kingdom
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Australia
    • Japan
    • Rest of Asia-Pacific
  • Rest of World


Top Company Profiles

  • Car-Freshener Corporation
  • Church & Dwight Co Inc.
  • Farcent Enterprise Co., Ltd
  • Godrej Consumer Products Limited
  • Henkel AG & Co. KGaA
  • Kobayashi Pharmaceutical Co. Ltd.
  • S.C. Johnson & Son Inc.
  • Procter and Gamble Co
  • Reckitt Benckiser Group PLC
  • Newell Brands

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