Emphasis on Transactions (EST, DTR, PPV); By Connecting Devices ((Computers, Mobiles, T.V.); By Applications (Elearning, Entertainment, and Others) and Region/Country.
The Transactional Video on Demand Market was valued at 11.46 billion in 2022 and is expected to grow at a steady rate of around 7.2% in the forecasted period (2023-2030) owing to the proliferation of smartphones and other smart devices. Transactional Video on Demand (TVOD) is a distribution model in the digital entertainment industry where users pay for individual pieces of content on a per-view basis. In the TVOD market, consumers can rent or purchase specific movies, TV shows, or other video content, gaining access to the content for a limited period or indefinitely. Also, Content owners are using TVOD (Transactional Video-on-Demand) streaming services to fill gaps in their distribution and monetization strategies, particularly by offering high-quality content to international audiences on a pay-per-view basis, thereby increasing the value of the market. For instance, take the case of The Batman (2022), produced and distributed by Warner Bros. Pictures. This movie was first released in theaters on March 1st, 2022, and later made available on HBO Max on April 18th, 2022, allowing content owners to generate additional revenue through transactional viewing.
Some of the major players operating in the market include Coursera; Udemy; Khan academy; Skillshare; Apple TV+; Amazon prime video; Google play; YouTube; iTunes; AT&T.
Insights Presented in the Report
“Among transactions, the DTR segment is currently gaining a significant share of the market during forecast period.”
Based on the transactions, the market is segmented into EST, DTR, and PPV. Among these, the DTR segment is gaining significant traction in the TVOD market due to its convenience and flexibility. This model offers more freedom compared to traditional rental models, where content must be watched within a set time frame. Furthermore, DTR enables users to access content without an internet connection, making it ideal for long trips or areas with limited connectivity. Also, the rise of streaming services like Amazon Prime Video, iTunes, and etc. has contributed to the growth of the DTR segment, offering a wide range of titles available for downloading.
“Amongst connecting devices, between mobile devices segment is currently leading during the forecast period.”
Based on the connecting devices, the market is segmented into computers, mobiles and T.V. Among these, mobile devices have emerged as the most popular platform for TVOD services. The convenience and accessibility of smartphones and tablets have made this segment account for the majority of share of the market. This trend is expected to continue in the coming years, with mobile devices projected to dominate the TVOD market share.
“North America to hold a significant share in the market.”
The Transactional Video on Demand (TVOD) market in North America has experienced remarkable growth, shaping the digital entertainment landscape across the region. This surge can be attributed to a confluence of factors that have collectively propelled the adoption of TVOD services. The United States, being the largest market in North America, has been at the forefront of this transformation. With a sophisticated digital infrastructure, high internet penetration, and a tech-savvy population, the U.S. has witnessed a significant shift in consumer behavior towards on-demand content consumption. Also, to provide more options for consumers and expand the reach of TVOD there are several investments. For instance, Amazon Prime Video invested $8.45 billion in original content for 2023, announced on January 19th, 2023.
Transactional Video on Demand Market Report Coverage
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1. Market Introduction
2. Research Methodology Or Assumption
3. Market Synopsis
4. Executive Summary
5. Transactional Video On Demand Market Revenue (usd Bn), 2020-2030f
6. Market Insights By Transactions
7. Market Insights By Connecting Devices
8. Market Insights By Applications
9. Market Insights By Region
10. Transactional Video On Demand Market Dynamics
11. Transactional Video On Demand Market Opportunities
12. Transactional Video On Demand Market Trends
13. Demand And Supply-side Analysis
14. Value Chain Analysis
15. Pricing Analysis
16. Competitive Scenario
17. Company Profiled
18. Disclaimer
Research Methodology for the Transactional Video on Demand Market Analysis
(2023-2030)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global transactional video on demand market were the three major steps undertaken to create and analyze the adoption of transactional video on demand market in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global transactional video on demand market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the Transactional Video on Demand Market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the Transactional Video on Demand Market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as transactions, connecting devices, and applications. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the transactional video on demand market. Further, we conducted factor analysis using dependent and independent variables such as various transactions, connecting devices, and applications transactional video on demand market. A thorough analysis was conducted of demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the transactional video on demand market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Transactional Video on Demand Market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global transactional video on demand market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of transactions, connecting devices, and applications in the global transactional video on demand market.
The main objective of the Global Transactional Video on Demand Market Study
The current & future market trends of the global transactional video on demand market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
Q1: What is the current market size and growth potential of the global Transactional Video on Demand Market?
Q2: What are the driving factors for the growth of the global Transactional Video on Demand Market?
Q3: Which segment has the largest share of the global Transactional Video on Demand Market by applications?
Q4: Which region will dominate the global Transactional Video on Demand Market?
Q5: Who are the key players operating in the global Transactional Video on Demand Market?
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