Emphasis on Deployment Type (Public Cloud, Private Cloud), Public Cloud Services (SaaS, PaaS, IaaS, Cloud Advertising, BPaaS), End User (Banking, Financial Services and Insurance, Retail, Telecom & IT, Healthcare, Media & Entertainment, Government Agencies, Education, Energy, Manufacturing, Other Industries) – Insights and Forecast, 2018-2024
With the tremendous boost in digital innovation at global scale, cloud computing has emerged as computing paradigm where the number of enterprises is diverting their IT Spending towards the various digital platforms and cloud computing one among the key trends. Cloud computing is one such technological transformation where the number of systems are connected in private or public networks and focus on the provision of dynamically scalable infrastructure for application, data and file storage. It possesses the potential to transform the data center from a capital-intensive unit to variable priced environment. With the advent of cloud services, there is a considerable shift of these resources into the cloud which offers cost-effective benefits to both consumers and businesses.
North America occupied the prominent position in cloud computing in 2014 and is geared to continue to its dominance in years to come. Cloud infrastructure market in North America was accounted at US 138.5 Billion in 2017, it is further anticipated that by 2024 it will flourish to US XXX Billion registering the growth of XX during 2018-2024 period. The US and Canada constitute as the leading regions that have drastically implemented cloud computing in their business operations while Mexico follow the suit. Cloud computing business in North America has witnessed healthy expansion not only in terms of adoption but also in terms of revenue. Earmark of leading vendors in cloud infrastructure services and considerable adoption of personal cloud services by numerous players operating in the cloud services across the globe is supporting the augmentation of North America cloud computing market. Furthermore, rising investments by various organizations in IT Infrastructure and cloud services and promotion of Cross-Border Privacy Rules by the United States is further anticipated to expand the opportunities for the region. For instance, Walmart recently has entered into 5 year deal with Microsoft to enhance broad base of cloud a strategy that is expected to further support the retail giant to accelerate its digital transformation.
Graphical Representation of Cloud Computing Deployment Model Analyzed in the Study
Taking into consideration, the market drivers, shift towards subscription based model, augmenting internet penetration and technical and innovative upgradation have tremendously bolstered the cloud computing services in North America Cloud Infrastructure Market. Cloud computing has significantly allowed the sharing and scalable deployment of services from almost any location and customer is billed based on actual usage. Moreover, higher per capita GDP in US and Canada has significantly enabled high information and communication technology adoption. Moreover, total mobile data usage is also anticipated to grow by more than 35% annually by 2021. However, hindering factors pertaining to security concerns and interoperability of technology in terms of privacy related to storing and securing the data and monitoring the use of cloud by service providers needs to be addressed.
North America Cloud Infrastructure Market, By Public Cloud Services, 2017 | ||
Source: UnivDatos Market Insights
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Analysing historical market, estimation of the current market and forecasting the future market for North American Cloud Infrastructure services market were the three major steps involved in creating and analysing the overall market of the North American Cloud Infrastructure Services Market. Exhaustive secondary research was conducted to collect the historical market of the technology and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the North American Cloud Infrastructure Services Market. After all the assumption, market sizing and validation of market numbers through primary interviews, top-down approach was employed to forecast the complete market size of the North American Cloud Infrastructure Services Market. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyse the market size of segments and sub-segments of the technology. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the North American Cloud Infrastructure Services Market through company internal sources such as annual report & financial statements, performance presentations, press releases, inventory records, sales figures etc. and external sources including trade journals, news articles, government publications, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications.
Step 2: Market Segmentation:
After obtaining historical market size of the overall market, detailed secondary analysis was done to gather historical market insights and share for different segments & sub-segments for the North American Cloud Infrastructure Services market. Major segments included in the report are public and private deployment model, cloud infrastructure service and end-user industry. Further analysis was also done for sub-segments of the major segments of the North American Cloud Infrastructure Services market.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the North American Cloud Infrastructure Services market. Factor analysis was conducted using dependent and independent variable such the preferences of deployment model type i.e. public and private, purchasing power of customers, security concern of data etc. Historical trends of the North American Cloud Infrastructure Services market and its year-on-year impact on the market size and share in the recent past was analyzed. Demand and supply side scenario was also thoroughly studied.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in major applications and markets, market shares of these players, industry’s supply chain, and value chain of the industry. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast pertaining to 2024 for different segment and sub-segments for the technology in major North American countries. The research methodology adopted to estimate the market size encompasses:
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head etc.). Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants
Market Engineering
Data triangulation technique was employed to complete the overall market engineering process, to arrive at precise statistical numbers of each segment and sub-segment pertaining to the North American Cloud Infrastructure Services Market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of Deployment Type i.e. Public or Private deployment. Public Cloud Services i.e., Software as a Service (SaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Business process as a Service (BPaaS) and Cloud Advertising along with Private Cloud services i.e. Managed Hosting and Co-Location were considered while forecasting the market. Also detailed analysis of the technology in major industrial segment was also considered in the study.
Main objective of the North American Cloud Infrastructure Services Market Study
The current & future market trends of the North American Cloud Infrastructure Services market are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:
Define and analyse the competitive landscape of the North American Cloud Infrastructure Services market and the growth strategies adopted by the market players to sustain in the ever-growing market
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