Mezcal Market Seen soaring ~12.05% Growth to Reach USD Billion by 2033, Projects UnivDatos

Key Highlights of the Report:

• Premiumization trend: Consumers are increasingly willing to pay more for high-quality, authentic products due to the demonstration effect. Mezcal has rich flavor profiles and traditional production methods, thereby fitting perfectly into the trend of premiumization in the alcohol industry.

• Small-scale and Family-Owned Distilleries: Mezcal is mainly produced by small and family-owned distilleries that generate employment opportunities for the rural people of Mexico.

• Cultural Heritage: The production of mezcal is enormously linked to the Mexican culture and history, particularly in regions like Oaxaca.

• Cocktail Innovation: With the increasing experiments of bartenders with creative, innovative drinks, mezcal has become a popular choice in the craft cocktail scene.

• Artisanal Production: Mezcal is most often produced in small batches by using the age-old traditions, labour-intensive methods, adding to its appeal as an authentic, craft product.

According to a new report by UnivDatos, the Mezcal Market is expected to reach USD Billion in 2033 by growing at a CAGR of 12.05% during the forecast period (2025-2033). The mezcal market has observed exponential growth in recent years, driven by the increasing demand for artisanal and craft products. Further, as bartenders have introduced mezcal into creative cocktails, helping to reach new audiences, the craft cocktail movement has also catalyzed this market. Nowadays, consumers are willing to spend more on drinks that offer a special experience. Another factor is the trend of premiumization in the alcohol industry as and the mezcal’s distinctive qualities make it an appealing choice for those looking for a more sophisticated drink. Furthermore, the growing emphasis on sustainability has compelled producers to use eco-friendly practices, which is enticing to modern consumers who care about the environment. Moreover, companies are driving the mezcal market through product launches, mergers and acquisitions, and collaborations.

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For instance, on September 11, 2023, Bacardi Limited, the largest privately held international spirits company in the world, announced the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal®, a leading super premium artisanal mezcal.

On 28 January 2022, Diageo announced that it had completed the acquisition of Casa UM, owner of the premium artisanal mezcal brand, Mezcal Unión.

According to the report, certain restrictions are impacting the Mezcal market. Some of the restrictions are:

Methanol is the restricted compound in different beverages around the world. Although methanol concentration in mezcal is not as high as compared of other distilled beverages, however, for many producers it is onerous to obtain their beverages below 300 mg/100 mL of anhydrous alcohol, mainly due to the distillation processes and equipment used. The NOM also regulates other compounds such as higher alcohols, furfural, aldehydes, lead, arsenic, etc. Some of them are mentioned below in the table.

Table 1: Chemical compounds regulated by the NOM and their minimum and maximum permitted levels

According to the report, the sustainability aspects are impacting the Mezcal market.

As alcoholic beverages production is also a part of the agave producing chain, including food, fiber, and fodder. It also leads to a growing need for raw material and overexploitation since the natural population’s extraction is often practiced without programs to ensure the risk of species extinction. The exploitation of more than 50 agave species allows the production of mezcal in the Mexican regions included in the Denomination of Origin mezcal (DOM). The United Nations adopted sustainable development goals, which recognize that action in one area will affect outcomes in others, and that development must balance social, economic, and environmental sustainability.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2025−2033.

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis By Product Type, By Category, By Distribution Channel, By Region/Country

Competitive Landscape – Top Key Vendors and Other Prominent Vendors