Content Moderation Solutions Market: Current Analysis and Forecast (2021-2027)
Emphasis on Component (Software {Text, Video, Image, and Others} and Services); Deployment (Cloud, On-Premises); Region/Country
The Content Moderation Solutions Market is expected to grow at a CAGR of 12% during the forecast period. Emerging number of social media companies and platform providers have initiated the implementation of content moderation. Government agencies across the globe are also focusing on maintaining appropriate online content to reduce public clashes and further provide real-time alerts to the companies and the solution providers are integrating technologies like artificial intelligence, machine learning, and more with content moderation solutions. Also, there has been significant growth in internet users globally. Moreover, data pack prices in the countries like India and China have reduced drastically in the past 3-4 years, resulting in a growing number of internet users. The content moderation solution monitor and scans user-generated content (UGC), based on a pre-defined set of rules, the solution ensures the brand reputation by constantly scanning the content posted by the customer across platforms. This helps in tracking the negative impact of the content on the brand image. The content can be evaluated with the help of five moderation types, pre-moderation, post-moderation, reactive moderation, automated moderation, automated moderation, and distributed moderation. The increase in internet accessibility and availability of smart devices are likely to create more UGC over the internet, an overwhelming majority of the people the uses internet get greatly influenced by it, which makes it very critical for companies to adopt content moderation tools. Along with the textual content, the content moderation tool also monitors images, videos, social media content, etc.
Insights Presented in the Report
“Amongst Component, Software Category Accounted For The Majority Share In The Market In 2020”
Based on component, the market is segmented into software and services. The Software segment is expected to hold the majority of the market during the forecast period owing to the size of data processing required, and ceaseless adoption of digital devices and the explosion of the Internet leading to the proliferation of content moderation solutions market.
“Amongst Deployment, The Cloud Segment Is Expected To Witness The Highest Cagr During The Forecast Period”
Based on deployment, the market is segmented into on-premises, and on the cloud. During the forecast period, the cloud segment is expected to capture the majority of the deployment market owing to various reasons the major being the cost-effectiveness of the cloud infrastructure and the sheer size of the data that is needed to be processed in the operations is very high, which makes the cloud infrastructure a reliable option for infrastructure implementation. Traditional support processes such as purchasing, sales, human resources, and accounting are already represented by SaaS solutions. The overwhelming majority of the solutions are commercially relevant. cloud is turning out to be a major driver of demand growth for the SaaS market. Availability of the cloud reduces the implementation cost of the software.
“Asia Pacific To Witness Significant Growth During The Forecast Period”
The Asia Pacific is a prominent region in the global content moderation solutions market and is expected to account for a substantial market share in 2020 with China and India being the key content moderation solutions market in this region. The Asia Pacific content moderation solutions market is expected to grow due to the large volume of data being generated each day. Also, the cost of smartphones and data packs are lowest in the world.
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
Customization Options:
The global Content moderation solutions market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
Table of Contents
Research Methodology for the Global Content Moderation Solutions Market Analysis (2021-2027)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global content moderation solutions market were the three major steps undertaken to create and analyze the adoption of content moderation solutions in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global Content moderation solutions market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the content moderation solutions market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the Content moderation solutions market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as a component and deployment. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Content moderation solutions market. Further, we conducted factor analysis using dependent and independent variables such as various component and deployment of content moderation solutions. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Content moderation solutions market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Content moderation solutions market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach were applied to arrive at the market forecast about 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the Content moderation solutions market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the global Content moderation solutions market in terms of solutions offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Content moderation solutions market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of the component and deployment in the global content moderation solutions market.
The main objective of the Global Content Moderation Solutions Market Study
The current & future market trends of the global content moderation solutions market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the content moderation solutions market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
- Segments in the study include areas of the component and deployment.
- Define and analysis of the regulatory framework for the content moderation solutions market industry.
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the content moderation solutions market for the major region.
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the world.
- Company profiles of the Content Moderation Solutions market and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry
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