Disposable Hygiene Products Market: Current Analysis and Forecast (2023-2030)

Report Description

Global Disposable Hygiene Product Market is expected to grow at a significant rate of around 7% during the forecast period. Disposable hygiene products are becoming more popular among people of all ages and socioeconomic groups. Campaigns for public education, wider availability of the goods, and enhanced marketing initiatives have contributed to normalizing the use of these products and lowering the stigma attached to them. There is a rise in the need for absorbent hygiene products, notably those for adult incontinence, as many nations’ populations are getting older. The need for disposable absorbent hygiene products has been influenced by contemporary lifestyles, which include busy schedules, lengthy workdays, and substantial travel. The disposable hygiene products market has witnessed substantial growth over recent years and is expected to continue its upward trajectory in the future. Factors driving this growth include increasing awareness about personal health and hygiene, rising disposable income, and the convenience offered by these products. Furthermore, advancements in technology and product innovation have led to better quality and performance of disposable hygiene products, further boosting market growth. The market is also benefiting from the growing aging population and increasing healthcare expenditure. Overall, the future outlook for the disposable hygiene products market remains highly positive, with steady growth expected in the coming years. However, the market also faces challenges regarding environmental sustainability and waste management. Disposable hygiene products contribute significantly to plastic waste, raising concerns about their ecological impact. Manufacturers are, therefore, focusing on developing sustainable alternatives and recyclable materials to mitigate these concerns.

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Procter & Gamble, Kimberly-Clark Corporation, Essity AB, Unicharm Corporation, Ontex Group NV, Johnson & Johnson Private Limited, Ontex BV, Kao Corporation, Edgewell Personal Care, Hengan International Group Company Ltd. are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst product, diaper category to witness higher CAGR during the forecast period”

Based on product, the market is segmented into wipes, diapers, feminine hygiene products & others. The diaper category is expected to witness high CAGR during the forecast period. The rising geriatric population globally along with greater accessibility to diapers, urbanization, and heightened awareness regarding the importance of maintaining hygiene conditions are major factors driving the segmental growth. Moreover, incontinence care products are seeing a growing application in medical facilities, particularly for patients grappling with acute illnesses. These diapers play a crucial role in averting leaks, regulating bodily fluids, and ensuring comfort

“Amongst distribution channel, the online channel to hold a significant share in the market in 2023”

On the basis of distribution channel, the disposable hygiene product market is bifurcated into supermarkets, pharmacy Stores, online stores & others. The online channel segment is anticipated to register the fastest CAGR of about 6.4% over the forecast period. The pandemic accelerated the shift towards online sales for the market, as consumers looked for safe and convenient ways to shop and stay entertained from home. In addition, online subscription models for the purchase of disposable hygiene products have gained immense popularity among parents in recent years, as they offer convenience, cost savings, and customization. A subscription model simplifies the process of maintaining a steady supply of disposable hygiene products, making it a practical choice for busy caregivers.

Disposable Hygiene Products Market Report Coverage

“Europe to hold a significant share in the market”

In 2022, Europe held a significant share of the disposable hygiene product market. The Europe market is mostly driven by the growing demand for flushable tissue paper products like wipes, toilet paper, sanitary napkins, tampons, diapers, and products for managing menstruation in places like hospitals, hotels and restaurants, schools, and other places where people don’t live. Also, the growing number of hospitals and hotels, as well as the growing number of hotel stays and tourists, will likely help the rate of product consumption in the area. For instance, Instituto Nacional de Estadistica (INE), a Spanish statistical organization, showed that the number of overnight stays in Spanish hotels rose by 39.9% between September 2021 and September 2022.

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

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Research Methodology

Research Methodology for the Disposable Hygiene Product Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global disposable hygiene product market were the three major steps undertaken to create and analyze the adoption of disposable hygiene product in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global disposable hygiene product market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the disposable hygiene product market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the disposable hygiene product market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product type, and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the disposable hygiene product market. Further, we conducted factor analysis using dependent and independent variables such as various component product type, and distribution channel of disposable hygiene product. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the disposable hygiene product market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global disposable hygiene product market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the disposable hygiene product market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global disposable hygiene product market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global disposable hygiene product market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas product type, and distribution channel in the global disposable hygiene product market.

The main objective of the Global Body Fat Reduction Market Study

The current & future market trends of the global disposable hygiene product market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the disposable hygiene product market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of product type and distribution channel
• Define and analysis of the regulatory framework for the disposable hygiene product industry.
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the disposable hygiene product market for the major region.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
• Company profiles of the disposable hygiene product market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

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