Mexico E-Commerce Market: Current Analysis and Forecast (2025-2033)

Mexico E-Commerce Market Size & Forecast

The Mexico E-Commerce Market was valued at USD ~39,312.7 million in 2024 and is expected to grow to a strong CAGR of around 21.2% during the forecast period (2025-2033F), owing to the rising internet and smartphone penetration, combined with improved logistics.

Mexico E-Commerce Market Analysis

Mexico’s e-commerce sector is one of the biggest in Latin America, with a market of about USD 39.3 billion expected in 2024. More people are using the internet and smartphones, the middle class is growing, and better logistics are pulling the growth. More and more, buyers are turning to e-commerce because it is simple, has a wide range of options, and is affordable. Expanding growth in the market is linked to the launch of mobile wallets and Buy Now, Pay Later services, reaching even lower-middle-income and unbanked consumers.

Going forward, several regions in Mexico show strong signs of quick development in the e-commerce sector. Close to 80% of online sales now come from mobile commerce because more people use smartphones and the internet on their phones. Growing interest in social commerce means platforms like TikTok Shop are launching in Mexico, drawing in brands based both inside and outside of Mexico. The fintech industry is seeing fast growth and aims to support the unbanked as well as simple online transactions. All this progress shows Mexico’s e-commerce sector will likely flourish, founded on technology and greater availability.

In December 2024, Prosus entered into a definitive agreement to acquire Despegar, a leading Latin American online travel agency, for $19.50 per share—a 33% premium over its closing price. The deal, approved by Despegar’s board, will expand Prosus’s Latin American ecosystem to over 100 million customers across e-commerce, travel, and fintech sectors. This strategic move aims to bolster Prosus's presence in the region's digital commerce ecosystem. Concurrently, investments in the Mexican startup scene have surged, with venture capital transactions increasing by 59% in 2024, totaling $1.674 billion. This influx of capital is fostering innovation and the emergence of new e-commerce platforms, enhancing competition and service offerings.

Mexico E-Commerce Market Trends

This section discusses the key market trends that are influencing the various segments of the Mexico E-Commerce market, as found by our team of research experts.

Rise of Mobile Commerce

Mobile commerce is now more important in Mexico due to how quickly mobility has risen. In 2024 and beyond, as more than 95 million people with smartphones get involved in e-commerce via their phones, mobile e-commerce will surpass 70% of all sales. Doing mobile shopping is so easy, which is likely why many younger people feel drawn to it. Mercado Libre and Amazon are updating their mobile apps for users, and fintech companies are giving app users new options for completing payments. The result is that online stores are trying to create ads for mobiles and holding flash sales in their efforts to boost buying and reduce unwanted shopping cart abandonments.

Expansion of Social Commerce

Due to the increasing usage of Facebook, Instagram, TikTok, and WhatsApp, more Mexicans are choosing to buy goods online. At present, around 9 out of 10 Mexicans who go online every day use social networks, and it is becoming easier for them to access information as well as purchase goods there. Brands are adapting to evolving customer trends, thanks to influencers, online shopping events, and better ways to make purchases. At the forefront of e-commerce apps is Facebook, followed by Instagram and TikTok, adding in-app boutiques, shop tabs, and specialized tools for Mexican creators. Many micro and nano-influencers in country areas are helping bring e-commerce to more rural places.

Advancements in Logistics and Delivery

E-commerce growth in Mexico is strongly driven by the fast development of logistics and delivery services. Today’s logistics suppliers are investing a lot in improvements for last-mile delivery, advanced warehouses, and fulfillment centers. In 2024, an automated sorting facility in Mexico City opened by Cainiao, using AI technology, sorted through many packages daily, numbering more than 500,000. Afterward, Mercado Libre worked on its regional services to make sure orders for major city dwellers arrive within just a day. Both companies are partnering with smaller shops to cover areas they haven’t delivered to before. Some parts of Jalisco and Puebla already feature pilot projects for drones that drop off packages. Because of these improvements, it’s now easier for Mexico to handle shipments, and people are much more satisfied with shipping.

Mexico E-Commerce Industry Segmentation

This section provides an analysis of the key trends in each segment of the Mexico E-Commerce market report, along with forecasts at the regional and state levels for 2025-2033.

The Clothing & Footwear market held the dominant share of the Mexico E-Commerce market in 2024.

Based on Product Category, the market is segmented into Clothing & Footwear, Consumer Electronic & Accessories, Personal Care & Beauty Products, Sports, Leisure & Hobbies, Home & Garden, Jewelry & Watches, Books, Music & Media, Toys, Household Appliances, and Others. Among these, the Clothing & Footwear segment is leading the market. Shopping for clothes and shoes online in Mexico is popular since the experience is nice, prices are reasonable, and there’s a lot to choose from. Recently, many young people living in Mexican cities have turned to using technology, and major brands now upload new clothes online, give discounts for a while, and put effort into making returns easy for customers. Attention to mobile services and social media by Shein, Amazon, and Coppel is allowing them to lead the fast growth of fashion in Mexican e-commerce.

The Marketplace Platforms segment is expected to grow with a significant CAGR during the forecast period (2025-2033) of the Mexico E-Commerce Market.

Based on Platform Type, the market is segmented into Marketplace Platforms, Direct-to-Consumer (D2C) Brand Websites, and Social Commerce Platforms. Among these, the Marketplace Platforms segment is leading the market. What makes these platforms stand out in Mexico’s e-commerce market is their simplicity and variety for all buyers and sellers alike. Mercado Libre, Amazon Mexico, and Coppel are among these platforms, offering many different goods and services at fair prices and arranging convenient deliveries as well as flexible ways to make payments. Because they are so easily available in most parts of the country and include buyer protection and simple returns, millions of people choose them when shopping online. Moreover, offering fast delivery, personalized shopping, and onboarding resources for merchants has helped Amazon grab even more customer shares in Mexico’s online shopping industry.

Central Mexico Region will grow the Mexico E-Commerce market during the forecast period.

The area around Mexico City, which is central Mexico, stands out for its energy and large population. The region is the center of Mexico’s economy, politics, and culture, and it produces a major part of its GDP. The country’s modern infrastructure, strong logistics systems, and many people online help e-commerce grow. Besides, having many retail firms, startup companies, and rising disposable income among the middle class helps increase online shopping. The significance of Central Mexico and its people as consumers means it is a main market where e-commerce firms want to rapidly increase their business.

Mexico E-Commerce Industry Competitive Landscape

The Mexico E-Commerce market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Mexico E-Commerce Companies

Some of the major players in the market are Mercado Libre, Amazon, Walmart, Liverpool, Shein, Coppel, The Home Depot, Sam’s Club, Costco, and Sears.

Recent Developments in the Mexico E-Commerce Market

• In December 2024, Prosus entered into a definitive agreement to acquire Despegar, a leading Latin American online travel agency, for $19.50 per share—a 33% premium over its closing price. The deal, approved by Despegar’s board, will expand Prosus’s Latin American ecosystem to over 100 million customers across e-commerce, travel, and fintech sectors. This strategic move aims to bolster Prosus's presence in the region's digital commerce ecosystem. Concurrently, investments in the Mexican startup scene have surged, with venture capital transactions increasing by 59% in 2024, totaling $1.674 billion. This influx of capital is fostering innovation and the emergence of new e-commerce platforms, enhancing competition and service offerings.

Mexico E-Commerce Market Report Coverage

Reasons to Buy the Mexico E-Commerce Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional level analysis of the industry.

Customization Options:

The Mexico E-Commerce market can further be customized as per the requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.