Eco-Friendly Cleaning Products Market: Current Analysis and Forecast (2024-2032)

Report Description

Eco-Friendly Cleaning Products Market Size & Forecast

The Eco-Friendly Cleaning Products Market was valued at approximately ~USD 30 Billion in 2023 and is expected to grow at a strong CAGR of around 10.5% during the forecast period (2024-2032) owing to the rising demand for sustainable daily-use products.

Eco-Friendly Cleaning Products Market Analysis

Eco-friendly cleaning products offer a healthier, safer, and more sustainable alternative to traditional cleaning agents as choosing products with biodegradable ingredients, nontoxic formulas, and minimal packaging, consumers can contribute to a cleaner environment and a healthier lifestyle. Also, the growing preference for natural and organic ingredients in daily-use products has influenced eco-friendly cleaning products formulations. Company collaborations and innovative product launches also drive the industry’s growth.

For instance, in May 2024, Washdown, a biotech cleaning company, launched a new initiative to work toward eliminating Volatile Organic Compounds (VOCs) from cleaning products in the maritime industry.

Moreover, in August 2021, Bed Bath & Beyond Inc. entered into a retail partnership with Safely, a line of luxuriously scented and high-quality home care & cleaning products. Green cleaners are serving as an engine for category growth, both at Bed Bath & Beyond and within the larger marketplace.

For instance, in March 2023, BIC Services, a leading provider of integrated cleaning services to Australia’s leading property owners, tenants, and investors, signed a supply agreement with Abco, a trusted national cleaning product, machinery, and solution provider. BIC is dedicated to minimizing its impact on the environment through sustainability and waste reduction initiatives. Abco’s flagship Enviroplus range of eco-friendly cleaning solutions became a significant part of this moving forward and has already started to be rolled out across many of BIC’s sites around the country.

Eco-Friendly Cleaning Products Market Trends

This section discusses the key market trends that are influencing the various segments of the eco-friendly cleaning products market, as identified by our team of research experts.

Spray Product Form Segment Transforming Industry

The spray product form is gaining traction in the industry due to its convenience and ease of use. The spray products segment is also anticipated to keep up with the pace of consumers choosing spray products over traditional methods due to their effectiveness and sturdiness. Other aspects include leveraging formulation and packaging advancement, consumer awareness, and stronger supporting regulations and policies to sustain and improve this growth. The contemporary form of the market for green cleaning products is well-represented on the scale of the global economy and is vigorous and rapidly expanding. In addition, buyers get educated, and legislation backs up innovations in the creation of green cleaning sprays so that more people will shift towards the product, propagating a healthier and more sustainable environment.

North America is Expected to Grow with Significant CAGR During Forecast Period

Within North America, the U.S. holds a major share of the market. The region’s rapid urbanization, rising investments in the consumer goods industry, the growing consumption for daily care products owing to the rising demand for these products, innovative eco-friendly cleaning products manufacturing, and the presence of several market players are the major factors boosting the market’s growth in the country.

In January 2024, Future Origins, a U.S.-based joint venture commercializing sustainable alternatives to critical ingredients in the formulations of everyday cosmetics, personal care, and cleaning products, was formally launched at the American Cleaning Institute’s Innovation Showcase.

In September 2023, Canada-based Tru Earth, the global household cleaning product company, launched its first-ever rebrand and campaign, ‘Tru Clean,’ aimed toward debunking common myths about eco-friendly habits and providing customers with clarity, reliability, and genuine solutions for cleaner and more sustainable lifestyles.

Eco-Friendly Cleaning Products Industry Overview

The eco-friendly cleaning products market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new type launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are 3M; KOALA ECO; LetsBeco Shop; awenest; Ecosys Cleaners; WaterWise; MaidLuxe, LLC; Meliora Cleaning Products; Branch Basics; Seventh Generation Inc.

In April 2024, Univar Solutions LLC and Italmatch USA Corp. entered a sole distribution agreement to expand their partnership in the United States and Canada in the homecare, industrial, and institutional (HI&I) cleaning ingredients markets. Adding Italmatch’s Dequest PB product line to Univar Solutions’ North American sustainable and natural cleaning ingredients portfolio enhanced the ongoing relationship between the two companies.

In September 2023, WAYAKIT partnered with SGS to provide sustainable aircraft cleaning solutions across Saudi Arabia. Using WAYAKIT’s biodegradable cleaner and disinfectant, SGS has transitioned from traditional quaternary ammonium-based products. This shift has resulted in a significant pollution reduction, and SGS can now clean and disinfect 7.5 million square meters using non-hazardous components.

Eco-Friendly Cleaning Products Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, type portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global eco-friendly cleaning products market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Eco-Friendly Cleaning Products Market Analysis (2024-2032)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global eco-friendly cleaning products market were the three major steps undertaken to create and analyze the adoption of eco-friendly cleaning products in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global eco-friendly cleaning products market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

A detailed secondary study was conducted to obtain the historical market size of the eco-friendly cleaning products market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the eco-friendly cleaning products market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product category, product form, end-use, and regions. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the eco-friendly cleaning products market. Further, we conducted factor analysis using dependent and independent variables such as product category, product form, end-use, and regions of the eco-friendly cleaning products market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and type launches in the eco-friendly cleaning products market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global eco-friendly cleaning products market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the eco-friendly cleaning products market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global eco-friendly cleaning products market in terms of types offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global eco-friendly cleaning products market. Data was split into several segments and sub-segments after studying various parameters and trends in the areas of the product category, product form, end-use, and regions in the global eco-friendly cleaning products market.

The main objective of the Global Eco-Friendly Cleaning Products Market Study

The current & future market trends of the global eco-friendly cleaning products market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the eco-friendly cleaning products market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of the product category, product form, end-use, and regions.
• Define and analysis of the regulatory framework for the eco-friendly cleaning products
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the eco-friendly cleaning products market for the major region.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the eco-friendly cleaning products market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

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