Emphasis on Hair Type (Natural and Synthetic); Volume (Low, Medium, and High); Distribution Channel (Online and Offline); and Region/Country
The magnetic eyelashes market was valued at ~USD 0.8 billion in 2023 and is expected to grow at a strong CAGR of around 6% during the forecast period (2024-2032) owing to the rising demand for smart cosmetic products.
The magnetic eyelashes market is expected to grow as consumers seek more convenient, reusable, and innovative beauty solutions. Technological advancements, increased marketing efforts, and a focus on sustainability will drive further market expansion. This market is experiencing rapid growth, driven by increasing demand for personalized cosmetic products. Company collaborations and innovative product launches also drive the industry’s growth.
For instance, in October 2021, U.S.-Based Everylash Inc. released a new line of high-end magnetic lashes and magnetic lash accessories, complementing the growing trend of artificial lashes in the lash industry.
Moreover, in November 2021, U.K. Lola’s Lashes sapphire magnetic lash kit received silver at the Pure Beauty Awards 2021.
This section discusses the key market trends that are influencing the various segments of the magnetic eyelashes market, as identified by our team of research experts.
Offline Distribution Channel Segment Transforming Industry
Another characteristic of the magnetic eyelash market is the significance of online distribution since some of the traditional manufacturers are used to purchasing products directly. Products enable customers to touch and see products, including holding the products and even using them mostly in cosmetic products. Disruptions are concealed and consumers can give their products home as they are at the point of purchase. Thus, this need and demand for magnetic eyelashes, on the map provides a clear example of the fact that the circle has expanded on the Internet, but it has not been completely overcome offline yet. These elevators benefit from touch and feel, instant shopping, and customer connection with stores in a traditional brick-and-mortar retail format. For its part, the advantages of offline marketing are also crucial in the purchase, knowledge, and perception of magnetic eyelashes for brand development, credibility, and, therefore, sales of magnetic eyelashes; therefore, its role in the distribution of magnetic eyelashes in the market is indispensable. For instance, in September 2021, a U.K.-based magnetic lash brand, Lola’s Lashes, was launched in retailers.
Within North America, the U.S. holds a major share of the market. The region’s rapid urbanization, rising investments in the consumer goods industry, the growing trend of cosmetics owing to the rising demand for personalized products, innovative product launches, and the presence of several market players are the major factors boosting the market’s growth in the country.
In April 2024, GAMMA Investing LLC acquired a new stake in U.S.-based Ulta Beauty, Inc shares.
In October 2021, S.-based MoxieLash, the leading high-tech eyelash solution in the world, launched the limited edition MoxieLash x Frankie Grande Pride Kit, a beautifully curated collection of magnetic eyelashes.
The magnetic eyelashes market is competitive, with the presence of several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new type launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Ardell Lashes & Beauty; Ulta Beauty, Inc.; Arishine Beauty; KISS USA; HAWTLASH; Emeda eyelash Company; MoxieLash, Inc.; LOLA’S LASHES; Parfums de Coeur, Ltd.; Glamnetic, LLC.
In January 2023, K.-based Lola’s Lashes launched the hybrid magnetic lash collection in collaboration with falsies lover Liberty Poole.
In June 2021, magnetic lash brand U.S.-based Glamnetic partnered with BitPay, allowing the coveted beauty brand to accept cryptocurrency in the form of Bitcoin, Ethereum, Dogecoin, and several other leading cryptocurrencies.
The global magnetic eyelashes market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
1. Market Introduction
2. Research Methodology Or Assumption
3. Executive Summary
4. Market Dynamics
5. Pricing Analysis
6. Global Magnetic Eyelashes Market Revenue (usd Bn), 2022-2032f
7. Market Segment By Hair Type
8. Market Insights By Volume
9. Market Insights By Distribution Channel
10. Market Insights By Region
11. Value Chain Analysis
12. Competitive Landscape
13. Company Profiled
14. Acronyms & Assumption
15. Annexure
Analyzing the historical market, estimating the current market, and forecasting the future market of the global magnetic eyelashes market were the three major steps undertaken to create and analyze the adoption of magnetic eyelashes in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global magnetic eyelashes market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Step 1: In-Depth Study of Secondary Sources:
A detailed secondary study was conducted to obtain the historical market size of the magnetic eyelashes market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the magnetic eyelashes market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as hair type, volume, distribution channel, and regions. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the magnetic eyelashes market. Further, we conducted factor analysis using dependent and independent variables such as hair type, volume, distribution channel, and regions of the magnetic eyelashes market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and type launches in the magnetic eyelashes market sector across the globe.
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global magnetic eyelashes market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global magnetic eyelashes market. Data was split into several segments and sub-segments after studying various parameters and trends in the areas of the hair type, volume, distribution channel, and regions in the global magnetic eyelashes market.
The current & future market trends of the global magnetic eyelashes market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
Q1: What is the magnetic eyelash market's current market size and growth potential?
Q2: What are the driving factors for the growth of the magnetic eyelashes market?
Q3: Which segment has the largest share of the magnetic eyelashes market by hair type?
Q4: What are the emerging technologies and trends in the magnetic eyelashes market?
Q5: Which region will dominate the magnetic eyelashes market?
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