MENA Tobacco Products Market: Current Analysis and Forecast (2023-2030)

Report Description

The MENA Tobacco Products Market was valued at USD 45.21 Bn in 2022 and is expected to grow at a CAGR of 7% during the forecast period (2023-2030). The Middle East region has witnessed a significant increase in the adoption and consumption of tobacco products in recent years. This growing trend can be attributed to various cultural, social, and economic factors. Tobacco has long held a significant place in the traditions and customs of many communities in the Middle East, being deeply intertwined with social gatherings, ceremonies, and personal habits. Additionally, the availability and affordability of tobacco products, coupled with minimal regulations and marketing restrictions, contribute to the rising usage rates. Furthermore, the tobacco industry’s aggressive marketing campaigns and promotional strategies have targeted the Middle East market, enticing individuals with an array of flavors, styles, and packaging options. Despite global health warnings and efforts to curb smoking, the Middle East continues to experience a surge in tobacco consumption, necessitating enhanced awareness programs and policies to address the associated health risks.

Some of the major players operating in Altria Group, Inc., Ltd., British American Tobacco., Swedish Match AB, Japan Tobacco International, Philip Morris Products S.A., ITC Limited, Habanos S.A, Vector Group Ltd., Tabacos Montze Paz & Imperial Brands plc. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst product type, the market is bifurcated into cigarettes, smokeless tobacco, cigars, e-cigarettes, and others.” Cigarettes will grow with a significant CAGR during forecast period.

Amongst the product type, the market is bifurcated into cigarettes, smokeless tobacco, cigars, e-cigarettes, and others. Cigarettes will grow with the significant CAGR during forecast period. Despite increasing awareness about the health risks associated with smoking, cigarettes continue to gain popularity among individuals across various age groups and socioeconomic backgrounds. Socio-cultural factors, such as the perception of smoking as a symbol of social status and adulthood, contribute to the widespread acceptance of smoking in this region. Additionally, the influence of tobacco advertising and marketing, coupled with the availability of affordable cigarettes, has further fueled this upward trajectory.

“Lebanon dominated the market.”

The adoption of tobacco products in Lebanon has witnessed significant growth in recent years. Lebanon’s cultural fabric intertwines deeply with tobacco consumption, making it a prevalent practice despite health warnings and anti-smoking initiatives. Smoking is profoundly rooted in Lebanese social life, regarded more as a cultural norm than a mere habit. Cafes and restaurants are enclaves where smoking is embraced, augmenting the social allure of tobacco. The tradition of smoking hookah holds a particular sway, with a myriad of flavored blends enjoyed across different age groups. Lebanon’s vibrant social scenes, where smoking is synonymous with traditions of hospitality and socializing, foster an environment where tobacco use remains ingrained despite health concerns and regulatory efforts. Moreover, Lebanon is a net importer of raw tobacco. According to Comtrade data, in 2022, it imported over USD 40.5 million in raw tobacco, compared to under USD 16.4 million in exports. Lebanon is also a net importer of cigarettes. In 2022, Lebanese cigarette imports were nearly USD 16.5 million, compared to less than USD 1 million in exports.

MENA Tobacco Products Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The MENA Tobacco Products market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the MENA Tobacco Products Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the MENA tobacco products market were the three major steps undertaken to create and analyze the adoption of MENA tobacco products in major countries. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the MENA tobacco products market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the MENA tobacco products market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the MENA tobacco products market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product type and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the MENA tobacco products market. Further, we conducted factor analysis using dependent and independent variables such as product type and distribution channel of the MENA tobacco products market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the MENA tobacco products market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the MENA tobacco products market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the MENA tobacco products market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the MENA tobacco products market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Key Stakeholders of MENA Tobacco Products  Market in the MENA Region

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the MENA tobacco products market. The data was split into several segments & and sub-segments post studying various parameters and trends in the areas of the product type and distribution channel of the MENA tobacco products market.

The main objective of the MENA tobacco products Market Study

The current & future market trends of the MENA tobacco products market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional and country level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the MENA tobacco products market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of the product type and distribution channel.
• Define and analysis of the regulatory framework for the MENA tobacco products industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the MENA tobacco products market for the major region
• Major countries of regions studied in the report include Saudi Arabia, UAE, Kuwait, Egypt, and Rest of MENA
• Company profiles of the MENA tobacco products market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

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