Middle East Beauty and Personal Care Market: Current Analysis and Forecast (2023-2030)

Report Description

Middle East Beauty and Personal Care Market was valued at USD 11.6 Billion in 2022 & is expected to grow at a CAGR of 7.2% from 2023-2030. To add on, the rise of beauty encouragement has also heightened owing to rapid social media exposure that acts as an encouraging word of mouth and effective marketing tool. Even though Middle East women are conservative when outside their homes, wearing hijabs and burkas for religious reasons, these women continue to be well-groomed and use luxurious makeup, hair and skincare products. To add on, one key trend of the Middle East is cosmetics and personal care products that comply with Halal Law.

Growing number of tourists and rapid urbanization has also influenced the economic health of beauty and personal care market positively. Beauty and personal care market in Middle East represents a golden opportunity for major international brands. Government laws against counterfeit products have made the existing marketplace suitable for beauty and personal care market players to enter and experience suitable market conditions. For instance, The UAE government’s measures to counter fake goods are based on a strong zero-tolerance policy towards the perpetrators of counterfeit products. This has not only increased the demand for beauty and personal care products as consumers are confident regarding product quality that is being bought by them but it has also increased the number of sellers in the market as companies are provided a counterfeit-free marketplace to trade their goods.

Some of the major players operating in the market are Loreal, P&G, Unilever, Colgate-Palmolive, Estee Lauder, Coty, Shiseido, Beiersdorf, Oriflame and Revlon.

Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst Types, the Personal Care segment held a dominating share of the market in 2022”

Based on Types, The Beauty and Personal Care market is divided into Colour and Cosmetics, Skin Care, Personal Care, and Fragrances segments. The Personal Care segment acquired a majority share in the Beauty and Personal Care market and is expected to showcase a substantial growth rate during the forecast period. Personal care products are consumer products that are applied to various external parts of the body such as skin, hair, nails, lips, genital and anal areas, teeth and oral mucosa to cleanse, protect them from harmful bacteria and keep them in good condition.

“Amongst Compound, the Inorganic segment held a dominating share of the market in 2022”

Based on Compound, the Beauty and Personal Care market is segmented into Organic and Inorganic segments. The Inorganic segment acquired a majority share in the Beauty and Personal Care market and is expected to showcase a substantial growth rate during the forecast period. Cosmetics and personal care products are basically mixtures of compounds that are inorganic or organic in nature, although there are differences in their content. Inorganic compounds are compounds that, unlike organic compounds, do not contain a carbon atom (C). Typical inorganic compounds found in cosmetics and body care are talc and metal oxides such as zinc oxide and iron oxide. Some organic compounds in cosmetics and personal care products are naturally derived from modified fats or synthetically produced, such as petrochemical derivatives.

“Amongst Distribution Channel, the Hypermarkets segment held a dominating share of the market in 2022”

Based on Distribution Channel, the Beauty and Personal Care market is segmented into Retail Stores, Hypermarkets, Pharmacies/Drug Stores and Online retail Channels segments. The Hypermarkets segment acquired a majority share in the Beauty and Personal Care market and is expected to showcase a substantial growth rate during the forecast period. Lulu Group is one of the biggest organizations in the hypermarket segment in the middle east region. The group’s latest hypermarket in Al Barsha, Dubai was inaugurated by H.E. Mohammed Abdullah Al Gergawi, UAE Minister of State for Cabinet Affairs, taking the total store numbers to 58 across the Gulf.

“Amongst Component, the Mass segment held a dominating share of the market in 2022”

Based on Component, the Beauty and Personal Care market is segmented into Mass and Premium segments. The Mass segment acquired a majority share in the Beauty and Personal Care market and is expected to showcase a substantial growth rate during the forecast period. People all over the world use a wide range of beauty and personal care products to improve their appearance. Mass beauty and personal care products are defined as types of skin care, hair care, or cosmetics manufactured on a large scale for retail distribution in various outlets such as department stores, hypermarkets, and supermarkets.

“Saudi Arabia dominated the Middle East Beauty and Personal Care market in 2022”

Saudi Arabia registered the highest market share in the Beauty and Personal Care market and is expected to witness an influential CAGR in the forecasted period. It is mainly owing to many Beauty and Personal Care projects and outlets opening in the country. Moreover, favorable government policies, regulations, and investments in achieving a favorable business marketplace set by various countries are driving the market. The UAE introduced its zero-tolerance policy under which counterfeit goods will be seized in the country and administrative action will be taken against the organization taking part in such illegal activities. In 2019 alone, AED 2.5 billion worth of counterfeit goods were seized in Dubai, an important transit trading hub in the United Arab Emirates. Cosmetics, personal care and electronic products are the items most at risk of counterfeiting.

Middle East Beauty and Personal Care Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The Middle East Beauty and Personal Care market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Middle East Beauty and Personal Care Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global Middle East Beauty and Personal Care market were the three major steps undertaken to create and analyze the adoption of Middle East Beauty and Personal Care in major countries regionally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global Middle East Beauty and Personal Care market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the Middle East Beauty and Personal Care market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Middle East Beauty and Personal Care market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as Axis Type and Application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Middle East Beauty and Personal Care market. Further, we conducted factor analysis using dependent and independent variables such as Axis Type and Application of the Middle East Beauty and Personal Care market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Middle East Beauty and Personal Care market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Middle East Beauty and Personal Care market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets regionally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the Middle East Beauty and Personal Care market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global Middle East Beauty and Personal Care market in terms of technology offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Middle East Beauty and Personal Care market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of Types, Compound, Distribution Channel, and Component in the global Middle East Beauty and Personal Care market.

The main objective of the Global Middle East Beauty and Personal Care Market Study

The current & future market trends of the global Middle East Beauty and Personal Care market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the Middle East Beauty and Personal Care market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of Types, Compound, Distribution Channel, and Component.
• Define and analysis of the regulatory framework for the Middle East Beauty and Personal Care industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the Middle East Beauty and Personal Care market for the major regions
• Major countries of regions studied in the report include Saudi Arabia, UAE, Qatar, Kuwait, Bahrain and Rest of Middle East
• Company profiles of the Middle East Beauty and Personal Care market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?

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