Adaptogenic Beverages Market: Current Analysis and Forecast (2025-2033)

Global Adaptogenic Beverages Market Size & Forecast

The global adaptogenic beverages market was valued at USD 1,475.01 million in 2024 and is expected to grow to a strong CAGR of around 7.2% during the forecast period (2025-2033F), owing to the increasing consumer awareness of mental health and stress management, along with a growing preference for natural and functional ingredients.

Adaptogenic Beverages Market Analysis

The need for adaptogenic beverages has increased over time because of the increasing concern of the consumer for their overall well-being, health, stress reduction, and self-healing. Over time, consumers experience anxiety, burnout, and lifestyle diseases that compel them to look for drinks that go beyond hydration. Their associated tonic beverages, such as those made from ashwagandha and mushrooms, are perfect for those who wish to avoid pharmaceutical chemicals. The change in consumers toward the concern with clean-label, plant-based products and their inclination toward non-alcoholic and wellness beverages maintains the growth.

Global Adaptogenic Beverages Market Trends

This section discusses the key market trends that are influencing the various segments of the global adaptogenic beverages market, as found by our team of research experts.

Health and Wellness Awareness

One of the key trends that defines the future of the adaptogenic beverages market is the increasing popularity of the concept of health and wellness. People are getting wiser and more concerned with their health, which has led to the rise in consumer interest for functional drinks that can provide benefits such as de-stressing, focus, and an improved immune system. Many consumers are having adaptogenic drinks to support well-being based on natural plant remedies for general use instead of relying on prescription drugs. This trend is similarly most prominent among millennials and Gen Z consumers, who are more concerned about the transparency of the sources of the ingredients used in the products they consume.

Adaptogenic Beverages Industry Segmentation

This section provides an analysis of the key trends in each segment of the global adaptogenic beverages market report, along with forecasts at the global, regional, and country levels for 2025-2033.

Ready-To-Drink Adaptogenic Beverage Market Dominates the Adaptogenic Beverages Market.

Based on beverage type, the market is segmented into tea-based, coffee-based, ready-to-drink (RTD), smoothies & juices, and others. Among these, the ready-to-drink adaptogenic beverage market has the largest market share, as these beverages are convenient, portable, and more accessible in retail and online stores. RTD beverages are consumers' first choice due to their convenience in today’s busy lifestyles. However, the tea-based adaptogenic beverage market is projected to grow due to the increasing popularity and consumption of herbal teas for health and wellness, as well as their healing properties.

Ashwagandha Segment Dominates the Adaptogenic Beverages Market.

Based on the Ingredient category, the market is segmented into ashwagandha, mushroom, basil, blended adaptogens, and others. Among these, ashwagandha as an ingredient is dominating the market due to the general acceptance, scientific approval, and effectiveness of the supplement in dealing with stress, anxiety, and hormonal issues. Being a well-known herbal medicine, ashwagandha is increasingly used in various drinks in Western countries and has become an important part of many adaptogenic mixtures. However, the mushroom-based adaptogenic beverage is expected to grow at a higher rate in the next few years due to the increased demand for functional mushrooms such as lion’s mane, reishi, and chaga.

The North America region holds a significant market share in the Global Adaptogenic Beverages Market.

North America dominates the adaptogenic beverages market because of its well-developed health-conscious society, high awareness level, and early adoption of functional beverages. The high presence of prominent adaptogenic brands, a suitable retail environment, and the growing trend of cleaner-label and plant-based ingredients make this market dominate the region. While the use of adaptogens for stress, focus, and energy has been on the rise, consumers, especially millennials and Gen Z, are in search of natural products. Moreover, wellness beverage trends, consumers’ concern about health issues, increased focus on marketing through social media platforms, and the easy availability of premium and mid-premium products in both online and offline channels support North America to remain dominant in this market.

The U.S. held a Dominant share of the North American Adaptogenic Beverages Market in 2024

The United States dominated the North American adaptogenic beverages market due to a high level of demand for products like health and wellness, along with the presence of a vibrant startup culture supporting such innovative products. The fast-paced living standards in the country increase stress and levels of anxiety, thus leading to consumers seeking natural remedies such as adaptogens. Additionally, well-developed distribution networks, the availability of numerous specialty health stores, and the strong, active community of people interested in their health are other important factors contributing to the fast adoption of adaptogenic beverages in the United States.

Adaptogenic Beverages Industry Competitive Landscape

The global adaptogenic beverages market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, geographical expansions, and mergers and acquisitions.

Top Adaptogenic Beverages Market Manufacturing Companies

Some of the major players in the market are Kin Euphorics, Four Sigma Foods, Inc., Mud Wtr, Inc., Rasa, Sunwink, Inc., Moment of Calm Inc., Om Mushroom Superfood, Three Spirit Drinks Ltd. (Beyond Alcohol Ltd.), Clevr Blends, and Dewdrop, Inc.

Recent Developments in the Adaptogenic Beverages Market

• In February 2025 – CBD Life Sciences announced the upcoming grand opening of its mushroom supplement drink & smoothie bar within The CBD Vault. This strategic expansion is intended to capitalize on the growing demand in the functional mushroom industry.

• In January 2024 – Om Mushroom Superfood, through its parent company M2 Ingredients, received a strategic growth investment led by Meaningful Partners, with participation from existing investors White Road Investments and InvestEco. This investment is expected to enhance the product portfolio of Om Mushroom, as well as to expand the global reach of the company.

Global Adaptogenic Beverages Market Report Coverage

Reasons to Buy Adaptogenic Beverages Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional level analysis of the industry.

Customization Options:

The global adaptogenic beverages market can further be customized as per the requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.